Inventory Of Retail Bosses' Experience

Thinking determines the result.

Many bosses, when facing new commodities and new models, always have to find a "test field" to try first, which is interpreted by Internet thinking as "trial and error".

However, if you go all out, you will get the result of your best effort. "Try" will only get the result of "try". These two results are usually quite different.

For example, "gold products", the preset ideas and results can not be landed, the reason is that you have only 200 thousand courage.

When you find products that think you have potential, but you only want to produce 20 tens of thousands to try, then you will only do 200 thousand things, eliminate the discount in the execution process, and finally get the result of 100 thousand, and this product is automatically denied.

On the contrary, if you take up 2 million, the degree of attention from top to bottom, the execution of strategy and tactics and the result may be totally different.

What is protection? What is guarantee? In fact, it is the responsibility of "gold products", which is "fear of losing" mentality.

My conclusion is that resistance is generated by doubts, and the result is entirely different from trust.

We can't rely solely on the "number one project".

A lot of business owners are talking about the project of "top management". As long as there is a leader, things can be pushed forward, but I say, who talks about leaders, whose businesses are not healthy.

A healthy enterprise needs to do three words: gather, increase, divide, gather together, increase value and distribute profits; more specific interpretation is "decentralization of money", the more flexible the enterprise, the faster the innovation.

A business owner with a market value of tens of billions of dollars still needs to do everything personally, which can only illustrate one problem: "what a horse has done and what the cow should do is what the cow has done."

Back to the root of the problem, the enterprise wins the system.

According to the traditional way, the procurement department purchases products and makes sales plans by the marketing department. Now, in another way, the marketing department and the purchasing department jointly work out the sales plan, and then the board of directors decides.

This way is to make use of the system to shift the responsibility of the marketing department forward and improve the coordination among departments.

Purchasing director is a stumbling block to development

Retail chains are more or less the same problem.

First,

The director sat in his position for ten years and eight years.

Second, he enjoyed the process of pleasure.

Third, he refused to learn and reject new products.

This is caused by interest cutting. In the process of interest exchange, it is his interest that is directly exchanged, not the interests of the boss (or enterprise).

Purchasing director usually only does what he likes to do, instead of doing what he should do, which will lead the enterprise into the abyss.

I think of the purchasing department as a mouth. When he eats "Chongqing hot pot", he feels beautiful through the taste, while the marketing department, the planning department, the operation Department and other marketing departments have to digest what he eats, as well as good and bad.

Since the lifeblood of an enterprise is handed over to a person's hand, we must ensure the standardization, scientificity, systematicness and systematization of the organizational structure so as to ensure that the power can be effectively checked and balanced, otherwise we can only cultivate people who can only speak good words.

Undisguised, employees are our machines to earn money, but machines also need maintenance. They lead employees to a situation where there is only interest. The development of enterprises will encounter resistance. And the mission and responsibility oriented will lead to different results. This is my experience in doing business management.

The knowledge of the headquarters of some retail chain enterprises mostly comes from pictures and words. Because of lack of emotional ties, the mentality will fall into a negative state.

So, I put forward the idea of "learning at headquarters, training at the grassroots level", bringing employees back to headquarters, through face-to-face communication, making them feel the presence of headquarters truly, and really see the future passages, so that employees' unconscious things are cleared up.

Of course, training is equally important.

My training for employees is to narrow the distance between customers by chatting with customers, and then use professional ability to "turn a deer into a horse", to subvert customers and guide customers. "We are the most noble people in the world, serving your health and earning some money by the way."

Changing the mindset of headquarters, changing the ability of primary professional training, and combining mentality and ability become the "ride" relationship.

The relationship with employees is the relationship between husband and wife, friends or colleagues. In the final analysis, it is four words: willingly.