Furla Shows 2015 Spring And Summer New Products, "Chinese Style" Will Become The Trend And Trend.

Italy's famous leather brand Furla has recently displayed its 2015 spring and summer new products. The designer boldly applied the ink splashing technique, giving Furla's classic Candy bag new vitality and vitality.

Furla related responsible person told reporters that the Candy bag of splash ink style has only 100 colors in the world, and the package is numbered and the bag made by ink splashing is different from each other.

"Splashing ink" is a unique painting skill in Chinese art. It is wonderful in "between like and not like". This style not only appears on the bag, but also on the fashion show of the four international fashion week.

Coincidentally, in addition to splashing ink, such as Peking Opera mask, blue and white porcelain,

Chinese traditional art, such as paper cutting, has been wantonly drawn by designers of international brands. The "Chinese style" in the global fashion industry is getting more and more intense.

Liu Yuan, an investor in cultural and creative industries, believes that this trend is not "groundless" or a flash in the pan. In the future, it will become a trend and trend in the fashion industry. On the one hand, China's cultural soft power will gradually increase, and more importantly, the Chinese market will be opened. In the past, only the artists discovered the beauty of Chinese traditional art. Now more and more people accept and consume the beauty of these traditional arts, giving the fashion industry more opportunities.

"Chinese designers have more opportunities and advantages than Western designers to accept the edification and elements of traditional Chinese art. In the Internet age, communication barriers have become smaller. Chinese designers have a broader vision to participate in international exchanges than before, and their discourse power is becoming more and more powerful, and Chinese design is becoming more and more recognized by international recognition."

Liu Yuan said.

In the field of design

At the same time, the volume of China's market has also given designers more space.

At the end of 2014, Huambo Xuan Wei planned a large-scale FN creative exhibition of "many people". It was praised as the largest collective innovation in the history of Chinese fashion industry.

Wang Xiaodong, vice president of Xuan Wei, Huambo, told reporters that in the past few years, the investment growth of the capital sector in Chinese designers and fashion fields was very obvious. A large number of celebrities appeared in public with Chinese designer costumes, and were quoted by the fashion media for hype, and consumers' demands for personalized consumption were higher and higher, which gave China more opportunities and discourse power.

"Nevertheless, capital investment in the fashion industry is still very elementary and not scale."

Wang Xiaodong said.

According to his judgment, in the past time, China's

Experience is accumulating, and 2015 is expected to be a time point for industrial concentration and volume.

In the 80s of last century, Japanese designers made collective efforts in the world and brought an "Asian Wind" to the fashion industry. The fashion blogger Mo millet believed that 30 years later, it was the turn of Chinese designers to influence the whole world.

Her judgement has been affirmed by many people in the industry, but Wang Xiaodong believes that at that time, many Japanese designers, including Wakubo Ling, KENZO, Kusama Yayoi and many other Japanese designers, have jointly created the global trend of Japanese fashion. In today's fragmented era, the trend of making China is not only based on the soft power of Chinese culture, but also needs multiple and three-dimensional integrated marketing, which is the most missing link in the current Chinese fashion industry.