When The Customer Says, "How Can You Sell?"

Scene: this coat is not well matched.

[regular shopping guide scheme]:

No, they can all match.

[customer psychological analysis]:

Customers ask this question, mainly for product matching this is very weak, but also represents the customer's trust in the shopping guide, hoping to get the matching method from the shopping guide, so as to have confidence in the product.

[conventional coping analysis]:

The above response can not give customers any professional sense.

In the shop, the professional will let.

Trust you.

And there is no way to deal with the topic.

Methods, including the advantages and advantages of FAB in clothing.

[suggestions / examples:

Shopping guide: beauty, your worry is right, because spring and summer and autumn and winter clothing standards are different. In spring and summer, you will only worry about the combination of upper and lower garments. In autumn and winter, you should not only worry about the combination of the upper and lower garments, but also pay more attention to the collocation inside and outside, so your concerns can be understood.

We have this coat, you can hold it in a variety of styles, and if you want a sense of occupation, then your summer dress

The skirt, the inside turn top collar line sweater and the sweater chain, rectification person looks professional sense is not fashion sense.

You can also directly wear a bottom skirt and match boots, and feel free and easy.

You can also match your shirt with a pair of jeans, and leisure is full of youthful feeling.

This coat can be a hot money in your kitchen. You buy a dress that brings you many styles and is very cost-effective.

Wrap it up for you.

Summary: shopping guide, because professional, customers so trust you!

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When a shop is in a state of low performance for a long time, we might as well follow the following methods to pform it. Maybe we will turn around a deficit and gain a profit.

Generally speaking, when facing a loss shop, there are four main business strategies:

Sometimes, when considering the overall interests of enterprises, enterprises will adopt a maintenance strategy to make them continue to operate.

For example:

When a loss shop is located on the delivery route, the enterprise will enjoy the economic benefits of reducing the logistics cost and maintain the operation of the store in order to reduce logistics cost effectiveness.

When a store is an experimental store that accumulates new formats of business experience, or shops in important location publicity and advertising, shops that are designed for these special functions can not retreat lightly; when a business is to seize the market or force a competitor's shop to withdraw from a market, a shop must maintain a strategy even if it loses money.

If a loss shop is located in an easily accessible location for consumers, forming an independent business location and having a good prospect or potential, it requires the operator to consider whether or not the store is being modified.

In addition to the upgrading of hardware facilities, it is more important to pform and pform the software management capabilities, such as comparing with competitive stores, looking for the advantages of their own projects, or seeking expert guidance to improve their business capabilities.

In addition, store modification should focus on strengthening its commodity planning capabilities, such as strengthening weak projects and strengthening strong projects.

When the site conditions of store and trade area change with time and space, and the existing conditions of the existing conditions are not in line with their development, the shop operators should consider changing and managing other new formats.

When changing other business formats, we should pay attention to whether the shops have professional operation technology and professional management talents with new formats, and whether the new format of conversion has growth potential.

When the sales growth rate and market growth rate of shops are very low, and in a business district where the development prospect is not clear and growing, its store operators should adopt a withdrawal strategy and withdraw from the market at an early date to reduce losses.

However, before the withdrawal of such a shop without direct interest, it is necessary to review whether it has the possibility of turning losses into profits.

Such as: can the turnover grow? The possibility of raising gross profit and the possibility of reducing management cost? If we confirm that the loss of the shop is caused by poor site conditions, we must shut down the loss shop.