Store Layout Of Franchised Stores: Space And Aesthetics

When decorating a store, there are many factors to consider, such as the size of the space, the number of categories, the style and function of the goods, the arrangement and brightness of the lights, the width of the passageway, the location and scale of the cash register, the installation of electric wires, and the government's regulations on construction.

In addition, the layout of storefront is best left with room for adjustment according to seasonal changes, so that customers will constantly produce fresh and novelty feelings, and stimulate their desire to continue to consume.

Generally speaking, the pattern of exclusive stores can only last 3 months, and monthly changes have become one of the promotional means of many franchised stores.

The spatial pattern of monopoly stores is complex and diverse, and each operator can choose and design according to their actual needs.

Generally, we should first determine the general planning, such as the proportion of the salesperson's space, the customer's space and the commodity space, and then divide the area, then make a change to display the goods in detail.

(1) three shops

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There are various kinds of monopoly stores, and the spatial pattern is different. It seems difficult to find out the regular spatial segmentation.

In fact, it is just the result of the combination of three spatial combinations. It is like a kaleidoscope, though it is changeable, but it is just the result of the movement of several pieces of colored paper.

Therefore, the three space is closely related to the spatial pattern of exclusive stores.

Commodity space: Commodity

There are many choices, such as box type, platform type and rack type.

Clerk space: refers to the place where the clerk receives customers and works in the relevant work.

There are two situations: one is confusion with customer space, the other is separation from customer space.

Customer space: a place where customers visit, choose and buy goods. According to the different commodities, they can be divided into three forms, namely, store, store and internal and external integration.

(two) four kinds of spatial pattern of shops

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According to the quantity, type and sales mode of the goods, three spaces can be organically combined to form four forms of the spatial pattern of the exclusive store.

The contact shop: the commercial space is adjacent to the street, customers buy goods on the street, the shop assistants are in the shop, and customers are separated from the shop staff through the commercial space.

Closed shop: merchandise space, customer space and shop space are all in the store, and the commercial space separates the customer space from the clerk space.

Closed, round trip shops: three spaces are in the shop, customers can freely and roaming the choice of goods, in fact, open shelves sales.

This type can have a certain store space, or there is no specific shop space.