Adidas CFO: Will Continue To Follow The Changes In The Chinese Market.

< p > < strong > over the past 10-15 years, Adidas's business is always full of variables < /strong > /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Robin J.Stolker < /a >: in 2000, we had only one brand. 10% of the world came from emerging markets, accounting for only 10%. Our international business accounts for too much, including Adidas, and various business expansion. Our group business is also diversified.

In emerging markets, we account for 35% of our business. That is to say, we can participate in business opportunities in a large number of emerging markets. China and Russia are relatively strong in our market, we offer very attractive products, and the prices are very attractive, which are very attractive to Yu Xinxing's new upstarts.

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From P, China is the main source of raw materials and products. About 30% of the products come from China, and more and more value-added in production. In design, products are designed and produced in factories in China.

The added value is increasing. Excellent products, innovative products, and very top products are all made in China. Our challenges in emerging markets are also obvious. Emerging markets are dynamic, but on the other hand they are volatile. Our group has benefited from emerging markets. The volatility of emerging markets is also challenging for us. For example, currency instability is not only in China, but in Russia, Turkey and Latin America, currencies are relatively weak. This shows that our colleagues are growing rapidly, which is actually very good and very large. But in terms of finance, we need to help managers properly control this growth, which means that growth will not lead to debt or deficit.

Because when the growth express is sometimes unstable, or the whole resource allocation is not up to date, we must ensure that system control can keep pace with the control within the emerging market. Therefore, it is a matter of concern in this field.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > Adidas < /a > will be more internationalized < /strong > /p >

< p > Robin J.Stalker: we turn around and have a look at what we have done in the past ten years.

Because over the past ten years, we have laid down some of our keynotes. There are still a lot of areas to be improved in some areas.

We used to be a single domestic brand, and then we gradually made an international brand. We did it step by step in the past ten years.

But in the future, we want to become more internationalized. I am from New Zealand. There are 500 employees in the headquarters in Germany. These 500 employees come from 15 different countries. They work at headquarters. So Adidas is a highly internationalized enterprise. This is not just an American enterprise, nor is it a German enterprise. So the way we carry out is not the American way or the German method, but the international method.

We can apply the international concept to different local markets, so we not only do sports, we pay attention to all aspects of people's lives, we are concerned about these emerging markets, because people in the emerging market are constantly undergoing revolutionary changes. In different emerging markets, such as Russia, we have our own stores, there are about more than 1000 self stores, and 95% in Russia are operated by self operated stores.

So far, we are also one of the most competitive brands in Russia. In some Eastern European countries, we have taken root as a leading brand.

In China, we can not do it alone. We have some partners, there are several key partners, there are about 8000 stores, so we have different business development models in different countries. The core of our concern is young people's fashion and their position.

We also set different consumer groups. Now we are more concerned about the profitability of enterprises. Now we are concerned about a panoramic view, which is the basis of our profit. The core business of our profit making is our sports products. Our core product is the core of developing the edge industry. We are now developing some electronic industries. We have extensively carried out some sports industry products, for example, we have carried out some ultra light sports shoes to help athletes timing, we have designed watches, which are high-tech products, and we have achieved very good results.

The largest consumer of these products is the United States, there are also some basketball products, but we will slowly move these products to China's stores, which is our business in the past ten years.

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< p > < strong > will continue to follow < a href= "//www.sjfzxm.com/news/index_c.asp > > Chinese market < /a > change < /strong > /p >

< p > Robin J.Stalker: obviously, we definitely want to make more money in China. There is no doubt about this. This is also crucial to us.

We think China is the most important market in the world, the reason is very simple, because in China, our market share has reached a certain extent, China's market changes very quickly, we will continue to follow the changes in this market.

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< p > the demand of Chinese consumers is becoming more and more complex. This is also a challenge and important for us.

Generally speaking, the government is generally concerned about consumers, and we, as a consumer brand, are of course concerned about consumers' needs and interests as well as the government.

We will take advantage of the Chinese market to pay more attention to the increasingly complex value-added chain. Consumers, especially many young consumers, are becoming more and more complicated. They are more concerned about the realization of self and the trend of self. We need to absorb the wisdom of these young people, with the wisdom of these young designers. For example, we will train third party suppliers, our suppliers help us to seize the needs of young people, and Adidas group is closely related to what we do in the whole Chinese market. Now, if I have the opportunity to see China's CFO, I will be happy to meet them.

From the perspective of the recruiter's role, I think China can provide us with many talents. We held a conference on CFO in Dalian before, and we saw many new CFO talents in China. I am also honored to reiterate with you that many universities in China have established the Department of Finance and economics, which can meet Adidas's demand for talents in China.

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