Edison Chan Talked About E-Commerce Business

< p > > the world's < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "_blank" > shoes "< hat" net to the small editor to introduce Edison Chan is talking about electricity supplier: only when I am an artist, underestimate me.

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Edison Chan, JUICE shop 832, Julu Road, P, April, appeared in a T-shirt printed with his "JUICE" slogan. He acted as the owner of the hot dog shop.

In a moment, all thirty fans got the boss's Secret hot dog.

Edison Chan then waved and thanked him and entered the store.

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< p > continued hot dogs in the hospital, hot dog Cola continuously supplied.

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< p > JUICE is the store of Chao CLOT CLOT created by Edison Chan in Shanghai. The two hour "hot dog" activity is not just a fan meeting. It is more important to publicize the CLOT's regional brand CLOTtee (T-shirt) to all kinds of people. The inspiration for the event comes from CLOTtee's latest "please invite hot dog" slogan Tee.

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< p > CLOTtee is somewhat different from the past, because this is the first attempt of Edison Chan's CLOT brand to open up the mainland electricity supplier market through cooperation with the domestic YOHO platform.

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< p > < strong > Business > /strong > /p >

< p > with a large number of stars who grew up after the 70 and 80's growth, most of them were involved in the business world, such as investing in real estate and opening restaurants.

Edison Chan is one of the few brands that make his own style.

Unruly, rebellious, pursuit of individuality and creativity, Edison Chan himself is a label. He and high school classmate and friend Kevin Poon founded in 2004, the brand CLOT, from the very beginning, set the "China's first wave card" style.

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Less than 10 years, the development of CLOT business has been bigger and bigger. P has not only owned the tide brand CLOT, but also opened 6 JUICE stores in Shanghai, Hongkong, Taiwan and Malaysia, as well as its own public relations companies and entertainment brokers, which have changed from a brand to a group.

According to media reports, CLOT group's revenue has reached 20 million yuan a few years ago.

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< p > the media has disclosed such a detail: when Edison Chan and Pan Shiheng started their business, Pan Shiheng's father complained about him. You read for so many years, how to sell T-shirts, go to bank work or be a lawyer is not better.

Edison Chan's father had more opinions. He said that you should use the money to buy a house, not to open a shop, because it will fail.

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< p > usually more entertainers will consider a simple way to make money. Sina technology asks, "do you think you are different from other artists?" < /p >

< p > Edison Chan said, "I didn't think about whether I was different or not. I knew I was different.

It's better to make a brand than to take a show and earn more. This is their idea. If you say that person is Jay Chou, of course.

Many artists do not do business because they can't earn it, and my team has done great work in the past 10 years.

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< p > in fact, Edison Chan has been in low profile for a long time. The reason why he did not do many performing arts circles is that CLOT has developed very well.

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< p > CLOT not only helps Edison Chan make money, but also brings him love: 90's girlfriend Hong Wenan used to be a JUICY clerk in Taiwan. After the romance was exposed in 2012, the two sides were openly and openly engaged. Hong Wenan accompanied Edison Chan to deal with the wave business and served as a model.

In a variety of interviews, Edison Chan would not take into account the eyes of the manager, and mentioned his girlfriend several times.

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< p > in addition to accompany her girlfriend, Edison Chan also appeared in the micro drama "explore the spirit archives", but also to do recording and other businesses. So much work has made Edison Chan sigh "very busy", but in such a busy situation, for the joint brand CLOTtee, which is made with the domestic trend website YOHO! Edison Chan, it is still the best effort to publicize the brand, because it is an important direction of CLOT development.

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< p > < strong > conservative < /strong > /p >

< p > so far, Edison Chan's important strategy for CLOT brand is not to distribute. So far, only 6 branches in Asia, as well as JUICE official website and YOHO in Hongkong, can purchase CLOT a target= _blank href= http:/ /www.sjfzxm.com/.

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< p > "no other people do not, we do not give."

Edison Chan said.

He hopes to create a sense of Family on the brand, through the decoration in the store, the taste can feel the brand's temperament and style.

"I sometimes buy" a target= "_blank" href= "//www.sjfzxm.com/" clothes "/a on the Internet, but I also care more about feelings, such as fabric and so on."

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Edison Chan, who is very popular in life, is not a dynamic person in the Internet and new media. His mobile phone has only a dozen APP, and social software uses only Instagram, SHOW and micro-blog.

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< p > "I read many websites 5-7 years ago. Now I only look at 3 or 4, such as sports ESPN, news BBCNEWS and some technology websites. I haven't seen fashion content for a long time.

I know that someone has more than 100 APP on their cell phone, but actually they use 5. I will not go to many places to find information, just go where I believe. "

Edison Chan said.

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< p > there are two separate offices in CLOT in Hongkong. One is Edison Chan and one is Pan Shiheng. From the division of labor, Edison Chan is equivalent to the creative director. Most of the designs and creative designs are completed by him, while Pan Shiheng is more focused on the executive director, landing execution and new trend research.

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< p > Edison Chan is a creative leader in his role, so "should not be so eager to make money".

He has a lot of friends who are making special websites and lots of business ideas, but Edison Chan can't find a way to cooperate with them. "So I only want to be friends with them."

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< p > "if you do not have that mentality to study, like before said the acting recording, the business and the girlfriend, this is already the 5 work, the business matter handed over to my partner Kevin Poon, he is interested in the electricity supplier, the mobile these comparison."

Edison Chan said.

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< p > in Hongkong, a city with only 1095 square kilometers but high density, the density of convenience stores is almost out. Clothing brands are often discounted. Digital products are very cheap. In addition, Hongkong has higher human capital and higher logistics and distribution costs. So there are not many local businesses, and Hong Kong people seldom buy them online.

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< p > although JUICE official website provides services in Hongkong, it does not account for a large proportion of sales, and more from JUICE stores.

"We are both producers and retailers, so the profit in the middle is very large. This business is not as big as the mainland, but it is good for us."

Edison Chan said.

Of course, many people will talk with Edison Chan about the mainland electricity providers, such as Tmall double eleven sales reached several hundred billion, said CLOT should also do.

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< p > > I also heard many people say that online can earn a lot of money, OK, in fact, we also make money, but our goal is different from those people. Our T is not 60 yuan, CLOT's brand products will be limited in quantity, buy, buy, buy, buy, we earn money.

Edison Chan said frankly, CLOT pays more attention to brand image.

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< p > but CLOT will not abandon the important direction of electricity supplier.

Pan Shiheng told Sina technology that electricity and mobile are important opportunities for CLOT, because many users want to buy CLOT but can only go through stores.

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< p > in Edison Chan's plan, the first direction of CLOT's future is to open more physical stores. The second is to see the development of new brand CLOTtee through the development of mainland electric business.

"Kevin is studying how to make an electric supplier. If I want to do anything else in Focus, I will do it with him, but it is the most important thing to think clearly and see clearly the influence on our brand pictograph."

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< p > < strong > new brand < /strong > < /p >

< p > as the branch brand of CLOT, the biggest difference between CLOTtee and CLOT is that the price is relatively cheap. The second is the exclusive sale by the mainland tide brand electric business YOHO!

CLOTtee is mainly T-shirts, including coats, shirts, shorts and so on. T-shirts cost about 200-300 yuan, although it is not cheap in the mainland, but it is much cheaper than the CLOT brand's nearly 800 yuan T-shirt.

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< p > "I often see a fan wearing fake CLOT when he signs up for sale. He will say I'm sorry I can't afford it."

Edison Chan said he also admitted that although the development of CLOT was very stable, he had encountered some difficulties and setbacks, so he wanted to make some cheap products.

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< p > although the mainland electricity supplier has been thrived in recent years, Edison Chan is only familiar with the situation.

For CLOT, there are two ways to develop new brands, the first is to make websites on their own, and the second is to find partners.

However, as a Hongkong company, it has not made great efforts to do business, and it is indeed difficult to enter the mainland. Finding a reliable partner is a good choice.

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YOHO, founded in 2005, is a trend magazine. In recent years, yohobuy.com has become an important breakthrough point for P.

Edison Chan's CLOT had a good cooperation with YOHO! Magazine last year. He also participated in YOHO! YOHOHOOD, which was held in Shanghai last year.

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P > whether to cooperate with YOHO, there is also a debate within CLOT, and some people think that if they cooperate with other channels, there may be a lot of sales.

But Edison Chan still hopes that the brand image can be continued. "Yohobuy.com is a relatively controllable place. I hope that CLOT, YOHO! And fans will be able to Winwinwin."

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< p > although Edison Chan is very busy, he attaches great importance to CLOTtee, not only to shoot products for Japan, but also to personally carry Pan Shi Heng, Japan's "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "Cang Shi a tree to demonstrate the whole line of products.

Although CLOTtee was officially put on shelves this spring, data from YOHO! Show that sales have always been at the forefront, and products have been expanded from single T-shirts to accessories.

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< p > whether lowering the price will reduce brand tonality, Edison Chan's answer is "NO".

He said frankly that 300 yuan T-shirt and 800 yuan T-shirt may have different materials, but there will be no difference in the trend and attitude. It will still continue the CLOT's Chinese style innovation, as well as ridicule, self mockery and playful elements.

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< p > now it seems that there is little difference between CLOT and CLOTtee. Fans are easy to mix up, but there will be obvious gaps in the Edison Chan plan. For example, CLOTtee can not be bought in Hongkong, and the two brands will deliberately produce new products in different seasons.

And CLOT products are not yet through the domestic electricity supplier sales plan, will still have the feeling of "hunger marketing".

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< p > in mobile aspect, CLOT is also promoted by YOHO "SHOW" APP, which encourages people to share the latest fashion ideas and lifestyle.

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< p > "my team is very professional, mobile and electronic business."

As for his contribution in addition to design, Edison Chan smiled. "The most important thing for new media is that I never spend a penny to buy advertisements on the Internet, but there are many things about me on the Internet, so I win every day on the Internet."

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< p > < < a href= > //www.sjfzxm.com/news/index_h.asp > > Edison Chan < /a > Hongkong is not a special "tide". Because many new contents will be revealed by Hongkong every day, Hongkong is the fashion capital, but it does not have its own creativity.

On the contrary, Edison Chan thinks that besides Paris, New York, Losangeles, Beijing and Shanghai, there are already quite a lot of things happening, such as good underground musicians and so on.

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< p > for the "Chao" thing itself, Edison Chan thinks that because of environmental reasons, many people dare not think and do something fashionable, even if they dare not touch the opportunity, so there are many distances.

Although everyone's role is still buying, the vision can be changed after opening, and CLOT is also trying to be an example of Chinese fashion.

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< p > when asked if CLOT has made a lot of money? "I don't know if it's a lot. Li Jiacheng will not feel that he has made a lot of money. I feel all right."

Edison Chan said.

"I don't know what people think of me, and if anyone thinks I'm simply an Artiste, then they underestimate me."

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