What Kind Of Products Do Consumers Want To Buy And How To Better Promote Consumption?

< p > consumers in the "double 11" one day in Tmall mall and Taobao network hit a huge amount of "real gold and silver", China's online shopping market in promoting the role of consumption again attracted attention.

For more roles in the circulation industry chain, apart from "envy, jealousy, hate", we should also examine the significance of this online shopping feast: what kind of goods do consumers really want to buy and how to better promote consumption? < /p >

< p > there is an effective supply concept in economics. It refers to the supply of a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx", which is suitable for consumption and consumption needs. The success of the "double 11" online shopping promotion /a is successful because it provides consumers with adequate effective supply and promotes consumption.

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< p > < strong > first, consumption ability.

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< p > < strong > < /strong > > the third party price comparison institutions sampled and counted 16 000 items of merchandise participating in this promotion show that the price of "double 11" online stores decreased by 48% in general compared with that in November 10th. The online merchants basically made their promises. From the commodity category, 7 of the online shops with the top ten volume of pactions in < a href = "http://pop.sjfzxm.com/popimg/fz/index.aspx" > Tmall and Taobao < /a > "double 11" were a href= "http://fz.sjfzxm.com/" > clothing textiles "/a" brand.

Many analysts believe that this is because the premium of such commodities is high, and the production enterprises are able to digest inventory and have the ability to participate in such promotional activities.

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< p > we can see that consumers are still sensitive to price, and there are some problems in the offline channels of some commodities.

With the continuous maturity of the online shopping market and the intensification of competition, over the past year, the human cost, operation cost and promotion cost of online sales have risen rapidly.

How to optimize the distribution system and how to reduce intermediate links has become a pressing need to solve the chain of industrial chain.

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< p > however, only talking about low price is undoubtedly an underestimation of consumption power.

From the "a href=" //www.sjfzxm.com/news/index_f.asp "double 11" online shopping promotion, < /a > data, the central and western provinces and two or three line cities are very bright.

This shows that with the increase of income, the consumption power of these areas and cities is increasing rapidly. They show increasing interest in Wumart. This also provides important reference for manufacturers and circulation channels to break the prejudices, change the current layout, and provide multi-level products in different regions.

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< p > < strong > consumer demand > /strong >.

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< p > < strong > /strong > many scholars say that the vast majority of electricity providers have carried out marketing innovation, and stimulated the consumption demand to enlarge the "double 11" consumption of the "cake".

In this promotion, many online shops began to promote micro-blog marketing, red envelopes and sending SMS messages to old customers a month ago.

They also take the initiative to segment the market and fully grasp the psychology of consumers.

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< p > < strong > more importantly, < /strong > a href= "//www.sjfzxm.com/news/index_c.asp" > online shopping businesses < /a > have begun to try to grasp the needs of consumers accurately through various ways. For example, the home appliance sellers according to the analysis of the former sales data, send the goods to different areas in advance to separate the warehouse, so as to reduce the logistics cost and enhance the consumption experience, for example, the sellers of clothing, shoes and caps and non-standard commodities sell the pictures of the promotional products ahead of time, and sell products according to the order quantity, all of which have achieved good results.

They use the product of deep integration of informatization and industrialization, such as business intelligence and flexible production, and also point out the direction of efforts for pformation and upgrading of consumer goods enterprises in China.

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