Comments: Clothing Enterprises To Create Brand Export Potential To Enhance

< p > < strong > survival difficulty is forced to < a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107102" > pformation > /a > /strong > /p >

Sax, director of Jiujiang Clothing Co., Ltd., Wang Zhaoqing, told reporters 22, "we pformed from a processing enterprise to a brand enterprise before and after 2010. At that time, we went to Guangzhou Hangzhou to get some goods back to process, but the rise in wages, water and electricity costs led to a continuous decline in profits."

The most difficult time even wages can not be sent out.

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< p > enterprises have already felt that because of their lack of independent brands and low added value, the changes of international market, < a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107101" > exchange rate < /a > foreign trade policy and other factors have great impact on the production and operation of enterprises, and the survival space of enterprises is becoming smaller and smaller.

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Wang Zhaoqing thought of pformation when p < strong >.

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< p > Wang Zhaoqing said: "we began to do foreign trade in 2011. Initially, the merchants of the Alibaba purchased from us and contacted foreign trade.

The first way was processing.

Later we suggested that they should make our brand.

We gave each other a very favorable price and later began to make our brand.

This customer has some supermarkets and chain stores in the United States. Our clothes are sold in the store store in the United States.

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< p > < strong > the profit of the self created brand increased significantly < /strong > < /p >

< p > when it comes to the difference between processing and making brands, Wang Zhaoqing said: "many Jiangxi enterprises make a pair of jeans to make 10 yuan, and we may be worth about 10 dollars.

In March and April this year, the company is going to send people to the United States to look at the market. In 2014, we are going to visit the fashion capital of Paris. Besides, we need to go to the United States, Australia and other markets to learn more about the wind direction of the clothing market.

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< p > Wang Zhaoqing's confidence is full when it comes to future development.

"Our product quality requirements are also increasing year by year, we purchase the details of the fabric are very close to some of the big cards, sometimes we even take our own clothing with the European and American international big cards to compare, in some ways we will go beyond them."

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< p > "we started making the brand is to take the road of internationalization. Our height is < a href=" //www.sjfzxm.com/news/list.aspx "ClassID=101112107108" > globalization < /a >. Our brands are all European and American style, including the models we invite are all external models.

Our starting point is the national market, but our ultimate goal is to follow the international brand line.

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< p > < strong > viewpoint: OEM pformation and self creation brand is the development direction < /strong > /p >

< p > Cheng Yuhang, deputy director of the Institute of economics, Jiangxi Academy of Social Sciences, believes that the pformation of Jiangxi enterprises from OEM to self created brand is a direction of development. Every external processing enterprise learns from other people's technology and management, and then learns the circulation field after it is familiar with the industry, and then creates its own brand.

"This is a successful mode. I think this mode can be duplicated. With the maturity and rise of the domestic consumer market, the successful mode of this kind of processing enterprises will become a trend in the future."

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< p > Cheng Yuhang said: "< a href=" //www.sjfzxm.com/news/list.aspx "ClassID=101112107105 > > OEM < /a > production is all OEM, some processing enterprises even fabric, design, template are brought, just a production line, the other party's core things will not give you.

OEM is only a few cents, a few dollars processing fees, if there is a brand, the benefits will be much larger.

Raw materials and profits can be grasped in their own hands, including where they go and where they are shipped, and all the links are controlled by themselves. The design can also be more cutting-edge and more fashionable.

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< p > Why are garment enterprises keen to create their own brands? The clothing trade association of Hubei province introduces that clothing companies have made money for others, and money has been earned by others. Only a few dollars in profits for a garment of an enterprise.

Self brand production, through design, research and development and other inputs, can enhance the added value of the product. A high-end dress can even sell to 10000 yuan, a set of underwear can be sold to nearly 5000 yuan, corporate profits increased substantially, or even doubled.

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< p > but the industry analysis, it is not difficult to register a brand, but it is not easy to make a big brand. What's the future of Hubei's new clothing brand? It needs to be tested by the clothing market.

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