"Moving Batch" To Rid The Low End Industry Of Hat Industry And Rebuild It From Originality.

< p > some experts call high tech industries with high technology content, high human capital investment, high added value and other characteristics, and call the catering industry, clothing industry and other labor-intensive industries as low-end industries.

It is reported that in less than 500 million yuan annual sales of China's a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107105" > small and medium garment enterprises < /a >, 69% of enterprises do not have the basic brand positioning, 86% of enterprises do not have a complete brand planning.

It can be seen that most garment enterprises do not really "grow up" like other dominant industries.

Therefore, many people think that the clothing brand in the clothing market can not be bigger and stronger. The fashion brand that relies on wholesale "road" can only be low-grade goods.

In this sense, the consumer market has created a phenomenon that the starting point of the apparel professional market is not high and has been developing at the low and middle levels.

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< p > < strong > volume + explosion: clothing market "standard" < /strong > /p >

< p > Chinese garment enterprises lack of manufacturing capability and imitation ability, but they have always been in a disadvantageous position in the value chain.

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< p > in the clothing value chain, it is generally accepted that < a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107108" > profit distribution < /a > the structure is: Design accounts for 40%, marketing accounts for 50%, and production accounts for 10%.

That is, design and marketing are at the high end of the value chain, production and processing are at the low end of the value chain, and those who are in the value chain control the value chain.

At present, China's clothing industry is at the low end of the global value chain.

What are the perplexities and ills of Chinese clothing enterprises in the value chain? Why do Chinese clothing brands always make people feel worthless? Chinese garment enterprises have been working hard, why has their status in the value chain has not fundamentally changed? < /p >

< p > in the view of Xia Hua, chairman of Yiwen, Chinese clothing enterprises had problems at the beginning of their development, because most entrepreneurs made clothes with the mentality of survival. The goal was to change their destinies, and to make money is the result. The brand is only a process and a path.

This is exactly the opposite of European practitioners, so what we are seeing now is luxury in Europe.

She believes that the environment has made everyone impetuous, and it is hard for us to concentrate on the changes in the entire garment industry. It is even more difficult for the brand to settle. No one wants to spend too much time polishing the value chain.

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"P" China's brand is really difficult for consumers to respect at the terminal.

This should cause enough attention in our industry.

From the market point of view, the development of China's clothing professional market is phased. At the beginning, it was only a spontaneous trade form and a road economy.

After continuous development, and in line with the continuous planning of the city and the continuous regulation of the relevant government departments, this trade form and road economy have gradually been pformed into a business oriented market, and the roadside market has been moved to indoor operation.

At this stage, the professional market plays a role in circulation, that is, wholesale and quantity.

Therefore, in many professional markets, we see wholesalers carrying large packages.

Tan Anci, general manager of Beijing fashion alliance culture development center, believes that if you want to grow your brand in the clothing market, besides the original sales channels, there is a more important point. It is not just a single category. In other words, it is not possible to get the success of the brand by "exploding money" alone.

Looking at the mature clothing brands at home and abroad, no one is successful by relying on only one category.

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"P > and" a href= "//www.sjfzxm.com/news/list.aspx? ClassID=101112107102" mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode mode change to the shopping center, the commercial street and so on.

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< p > this makes Guangzhou's 700 specialized wholesale markets anxious.

In order to accelerate the pace of pformation and upgrading, a professional market in Guangzhou has smashed millions of yuan to play the O2O mode, hoping to drive a new wave of upgrading of the professional market.

But the actual effect remains to be tested.

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< p > < strong > industrial image remolding starts from creativity. < /strong > < /p >

< p > with the Beijing zoo's clothing wholesale market moving out of the downtown area, Dahongmen in the Fengtai area is also of particular concern.

Liu Yu, deputy head of Fengtai District, Beijing, said that the future will focus on the development of electronic pactions, exhibitions, cultural and creative industries, warehousing and other functions have begun to move outward.

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The construction area of Dahongmen Fuhai International Building, which will be put into operation in April this year, is nearly 100 thousand square meters. It is the first clothing carrier in Beijing to set up clothing display, clothing culture design, research and development, wholesale and retail as one body. P

Among them, the dedicated designer studios, from France, Italy, Holland and other countries of the cutting-edge designers, will regularly conduct popular trends publishing, new shows, clothing sales and other activities to promote industrial upgrading.

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