Lu Guihong: Relying On "Diligence" And "Sincerity" To Realize Entrepreneurial Dream

2020 is destined to be an extraordinary year. The arrival of the "black swan" epidemic situation makes many textile enterprises' orders shrink and survive hard. In particular, the abnormal price rise of polyester supply chain in recent years is even more difficult for the textile industry chain. However, Lu Guihong, chairman of Shaoxing Tujin Chemical Co., Ltd., is not worried, because the company's research and development of a number of high cost-effective products firmly occupy the market share.

"Keqiao is an inclusive city, but also a large-scale textile distribution center with perfect supply chain. There is gold everywhere. If you are diligent enough, you can find treasure everywhere. " In recent years, Lu Guihong, native to Jiangxi Province, has achieved his entrepreneurial dream through hard work and harvest all the way in Keqiao, a textile city.

16 years old set foot in textile printing and dyeing industry

"We are going against the current and facing the sun. During the epidemic period, the company's business did not fall but went up." Asked why, Lu Guihong replied: the secret is two words "diligence" and "sincerity".

It is reported that Shaoxing Tujin Chemical Co., Ltd., established in 2010, is located in Guoqing village, Ma'an street, Keqiao District, Shaoxing City. It is a textile and chemical enterprise integrating the research, development, production and sales of textile printing and dyeing auxiliaries and clothing washing chemical products. It is rooted in Keqiao and spreads across the country. It has multiple offices in Zhejiang, Guangdong, Jiangsu and other places, maintaining with more than 300 textile enterprises Long term fixed cooperative relationship.

The reporter learned in the interview that Lu Guihong began to associate with the textile printing and dyeing industry at the age of 16. From the beginning of the dyeing factory workers to the factory director, and then to their own "Tujin chemical", are step by step diligently come over. "The company's main management and most of its salesmen are old employees who have been working in dyeing and textile mills for decades, and are quite familiar with the textile industry. We all keep the word "sincerity" in mind and earnestly implement the company's "customer interest first" principle Lu Guihong said.

It is worth mentioning that "Tujin chemical" not only builds the office area, production area, logistics distribution and storage area in one line to facilitate customers, but also invests RMB 450000 every year to build a special sample matching Laboratory for "Tujin". Factory products must be tested successfully in the laboratory for many times before they can be put into mass production to reduce the loss caused by product quality problems.

Integration of production, learning and research for innovation and change

"Tujin chemical" mainly provides textile enterprises with pre-treatment surface active raw materials and auxiliaries and finishing auxiliaries. At present, it is mainly engaged in 5 series of antibacterial agent series, waterproof series, fragrance finishing agent series, flame retardant series and color fixing agent series, as well as various functional raw materials such as deepening agent, weight increasing agent, dry wet friction promoting agent and antistatic agent.

"Recently, we have developed a new fragrance finishing agent, which has more than 100 kinds of flavors, such as rose fragrance, lemon fragrance, Cologne fragrance and Elizabeth fragrance. The fragrance finishing agent has good dispersibility and is easy to be embedded into the fabric structure, which makes the fragrance more lasting. Besides, it has no adverse effect on the handle and air permeability of the fabric, and has no irritation and allergic reaction to the skin Lu Guihong introduced the product with pride.

Up to now, "Tujin chemical" has a professional team of more than 50 people, and has maintained close cooperation with textile colleges and research institutions at home and abroad in the research of functional fabrics, and has a number of patented technologies and products. Lu Guihong also has his own views on the company's development goals, "the times are changing, and enterprises must keep pace with the pace of the new era and constantly seek innovation and change. Starting from 2020, we pay attention to online development, brand out, and introduce customers. Next, on this basis, we will continue to keep in touch with colleges and universities, do a good job in the integration of production, teaching and research, and constantly develop textile raw materials with higher cost performance, so as to think more for customers. "