Clothing Store Performance Low 3 Strokes To Activate Store Members, Improve Performance 200%!

Most of the former clothing stores used membership to manage their customers. Through membership benefits, they can not only make your customers loyal customers, but also understand their customers' preferences and services and increase repeat customers. So how can clothing stores improve customer member management and enhance sales performance?

1, first of all, we must cultivate customer loyalty.

It is necessary to enhance customer expectations of service and quality, to maximize differentiation, so that old customers can enjoy more intimate and comprehensive services, thus establishing a closer relationship between customers and businesses.

　 2, we should try our best to make the service meticulous.

For example, we should ask the staff to do the prompt work and inform the customers about the washing methods and other matters needing attention. We should let the customers know that we have not only excellent products but also considerate and enthusiastic services, no matter whether they are sold before or after sale, they are perfect.

3, serve customers, treat customers as friends.

Actively establish channels of emotional contact with old customers, let customers feel familiar with you very closely, and repeat customers are very important to any business. You can express your love for old customers through frequent phone greetings, special care, mail sales advice cards, holiday or birthday cards, souvenirs, and social networking.

Businesses can also organize regular product promotions to drive popularity in the store according to their consumption habits. Good relationship will make many customers willing to deal with businesses for a long time.

Next, we will explain how to improve performance through customer information data analysis.

According to the last purchase time, customers are divided into active members, marginal members, sleeping members and loss members.

The last time to spend 0-3 months, active members.

The last time they spent 3-6 months was marginal members.

The last time to spend 6-12 months is sleeping member.

Those who spend more than 12 months without consumption are the loss members.

We all know that 20% of customers create 80% value. We should pick out 20% of the value created from a large number of members and give them better service. And the activity of members is the first step that we choose and build.

Active member

It is easier to interact and generate repurchases. As the saying goes, strike while the iron is hot. Therefore, the active period of members is also the stage that we need to do emotional input most, so that customers can quickly become sticky to us.

Marginal member

The distance from the last shopping for 3-6 months is just a quarter, and a quarter is also a season change. There are always libraries and new products. Therefore, fringe members are our key participants. We have every reason to invite customers, so that customers can buy back and become active members.

Sleeping member

More than half a year did not come to store consumption, but it did not mean that she did not go to other shops to consume. Most of the reasons they did not buy back again was that we did not give them enough attraction, including the attraction of products and the attraction of price.

Therefore, sleeping members need to be marketing to wake them up and avoid them.

Loss member

We must not give up completely. We should not simply think that Tuo is just expanding new customers. In fact, a good way for Tuo is to save customers.

Therefore, we need to sort out the loss customers regularly and formulate a strategy to restore them to become active members.

To put it simply, customer information is used to divide customers into four categories: active, marginal, sleeping and losing.

Through emotional maintenance, create active members;

Attract marginal members through interest reminders.

Wake up sleeping members through marketing planning.

Reduce the number of lost members by restoring strategies.

So that your members can be active instead of sleeping.

Let the old customers bring the new customers, regardless of the amount of purchase, send messages to thank the old customers for their love for the brand and their support for the shop, thank the new customers for their recognition of the brand, and visit them for a week.

Customers who spend the highest amount of annual consumption can be brought back to visit by regional salesmen. Thank customers for their support over the past year and ask customers for suggestions on their brands.

By visiting the collected content, we build our own database and use it as a basis for future development of our store.