"Black Dragon" Ice Skates Return To Bankruptcy In The Middle And High-End Market.

According to the world clothing shoes and hats net, summer wears "back force".

Kicking football, wearing black dragon skates and skating in winter.

In the north from 70s twentieth Century to 90s, the boys with the "two pairs of shoes" must be the most fashionable and most talented group.

Later, there were more amusements in winter, and less and less places for free skating. The group of "the most fashionable" boys also got married, and the ice skates were gradually filled with dust in the sundries and eventually sold to the uncle who received the waste.

Time flies, and the skating and skiing season, the group of "old boys" who enter the skating rink, see the familiar and friendly.

The black dragon skates are back.

"Black dragon" came back, but not with the memory of "old boys".

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Consumers are nostalgic and enterprises can not "nostalgic".

The latest product handbook for "black dragon" is almost covered by all the sports equipment and protective equipment of ice and snow sports.

Take the youth ice hockey equipment as an example, besides skates, clubs, helmets, gloves, kneecap, elbow protector, and throat protection and anti fall trousers.

Skates are also divided into primary, popular, advanced, children and many other sub categories, and different styles and designs are available for consumers to choose.

"Black dragon" came back this time.

"Black dragon" brilliant new plan for bankruptcy reorganization in the last century

"Black dragon" is not only a famous brand in Heilongjiang province. The ice skating enterprise, which specializes in skates, represents the highest standard of Chinese skates in the latter half of twentieth Century.

In 1951, with the construction of the northeast old industrial base, the state-run Heilongjiang hardware factory was established.

3 years later, due to the development needs of the national ice sports, the factory decided to make ice skates. In October, the ice skates were successfully produced and named after "Heilongjiang".

In the autumn of 1958, the Heilongjiang ice skating cutter used the skating blade of Norway to cut the gap from the skates produced by the city. The black dragon skates became famous in the first World War and began exporting to more than 20 overseas countries and regions.

In 1992, the Qigihar dragon skating company was set up as the core enterprise to form the black dragon group.

At that time, as a well-known group enterprise in China, the black dragon group went public at the end of last century and prospered to the new millennium.

But with the market changes and the old business management, mechanism and other reasons, the efficiency declines year by year, and finally declared bankruptcy in October 2011. In the second year, Qigihar black dragon skates Manufacturing Co. Ltd. shut down.

Liquor, shotguns and skates were once the card products of Qigihar.

The production of "black dragon skates" is not just a pity for consumers. The local government also hopes that enterprises or individuals can retain the brand of "black dragon" for the purpose of revival and stimulating the local economy.

As a result, Qigihar black dragon skates manufacturing Limited by Share Ltd was established, and "black dragon" also entered the era of private enterprises from the original state-owned local enterprises.

From 2012 to 2015, the company made plans for internal reorganization, and officially announced the return of "black dragon" brand in April 2015.

In June 6th, the workshop resumed production.

In July 31st, the good news of Zhangjiakou's bid to host the Winter Olympic Games in Beijing came.

"Black dragon" has chosen an extraordinary time to return. This is our unexpected coincidence.

Wang Bo, director of the company's sales department, said, "but we have been planning for a long time. From product development to production line planning, these things have been doing since the beginning of the acquisition, and have continued to this day."

Attracting foreign technology, focusing on R & D, targeting high-end market

The 5 years that "black dragon" left did not sound long, but it was the 5 year of the rapid development of the international ice and snow sports equipment market.

With the rapid development of technology, the concept of design has changed rapidly.

And this time we will come back not only to skates and roller skates, but to develop new product lines will have higher requirements for technology and talents.

Wang Bo introduced that the layout of "black dragon" brand's return is the whole equipment of ice and snow sports, from sports shoes and clothing protectors to venues enclosure, snow making and ice making equipment, each line has been redesigned.

On the one hand, we set up independent research and development laboratories with universities such as Harbin Institute of Technology and Heilongjiang University. On the other hand, we introduced the technology of famous foreign brands in order to gain a firm foothold in the market.

Wang Bo introduces, "black dragon" and many foreign well-known brand cooperation, including technology import and design scheme introduction.

"Our skiing board uses the technology of Boston brand.

After all, skiing is an extreme sport. It has a certain risk coefficient. The introduction of more mature brand technology can guarantee quality and is also responsible for the safety of users.

The introduction of technology will inevitably lead to an increase in costs, and having independent intellectual property rights is the permanent solution to brand development.

"We are aware of this, so we set up a R & D studio in 2016 and cooperated with universities such as Harbin Institute of Technology and Heilongjiang University.

In cooperation with Harbin Institute of Technology, the company has purchased a robot intelligent skate production line with an annual output of 3 million pairs, promoting technology and product upgrading to ensure higher production efficiency and stable product quality.

In addition, we are also actively participating in the establishment of China ice and snow enterprises alliance, hoping to promote the formulation of industry standards.

At present, the domestic sector is basically blank, European standards are used and testing agencies are also abroad.

We must keep pace with the development of the industry.

Annual increment of fifty percent brand value still needs to be excavated

"Annual water increment exceeds 50%."

It is the answer that "black dragon" handed over from mid 2015 to the end of 2017.

Wang Bo believes that this growth momentum will continue until the 2022 Winter Olympics.

Or faster.

"The focus of our work over the past two years is to focus on R & D, product line pformation and technological pformation.

Sales channels are mainly purchased by schools, stadiums, clubs, and so on.

When the foundation is tamped down and the technical pformation and production line pformation are completed, we can go all out to expand the market.

"Black dragon" has returned to the high-end market position, but the pricing of products is basically in line with the purchasing power of the masses to consumers.

Take skates as an example, from the 200 yuan to the fever level of 5000 yuan, it also accords with the image of the national brand.

Considering whether to enter professional competitive equipment, Wang Bo said, "the research and development requirements of competitive equipment are higher than that of popular products, and the requirements of technical equipment and qualification are not perfect at present.

But now we have worked with some ice and snow athletes to try competitive products, and private custom is also popular.

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