"Two Legs" Giant WAL-MART

WAL-MART has just announced that it will add 115 new stores in China in the next 3 years, while at the same time it has just held full control of shop 1.

One is the traditional retail business, the other is pure e-commerce. WAL-MART seems to be in the opposite direction in two directions, which sounds contradictory.

However, Dong Minglun said that the investment of entities and electricity providers is not contradictory, because customers hope that these two services can be enjoyed.

Entity and

"Two legged" walking, combining the advantages of both, can serve customers better.

If the physical store is very close to the customer, it will be able to deliver on that day; if online purchases are not satisfactory, it can also be returned to stores.

The so-called "O2O" online and offline integration requires not only online to offline, but also offline.

The scale is huge, and the net sales amount in the 2015 fiscal year will reach US $about 480000000000. Therefore, development must not be limited to one way.

Dong Minglun said at the previous investor conference that the net sales growth rate in the next 3 years is expected to reach 3%~4%, which means that the total growth rate will be 45 billion to 60 billion dollars in the next 3 years.

Dong Minglun said that the development of information technology has a great impact on WAL-MART.

At one time, WAL-MART led the development of retail information technology.

The new technology in the future will be more customer focused.

WAL-MART has a high turnover and a large number of customer data.

Big data can help companies study customers' shopping habits and predict customers' needs.

And shopping needs.

In order to better serve customers, competitors can effectively use customer data on the premise of ensuring safety.

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Entering the Chinese e-commerce market is the latest action of Emart to adjust the global portfolio.

In December 2014, Emart sold five stores in Tianjin and 9 stores under the Chinese line.

In an interview with the Internet business, Cui Yuzheng said, "we have had a hard time in the Chinese market, and the possibility of China's online market is growing."

Cui Yuzheng said that the Korean online market has been saturated, the total sales volume of the total retail market, the sales volume of the online market accounted for the largest proportion, the physical shopping mall wanted to turn online.

On the contrary, China's online retailing has nurtured a large number of consumers, but the official licensed Korean super brands do not appear online. Therefore, the "Korean offline consumers + global online consumers" will become the strategic direction of the Emart's adjustment of global layout in the future. Although Emart will also continue to shop under the Chinese line, the layout of the electricity supplier will become an increasingly focused sector.

Tighten the line and force online has become a strategy for many overseas supermarkets. For these supermarkets, the key to success lies in localization, but this is the most difficult part for overseas enterprises to improve.

This Emart also aims at the weakness of overseas supermarkets, trying to improve the success rate of "reentry into China".

To enhance its popularity in China, Emart's New World Group regularly organizes "Global Fam Tour (global survey)" activities, inviting China's "power blogger" (well-known bloggers) to visit the circulation channels of the new world group, and Emart is also one of the enterprises visited.

Famous bloggers, after experiencing the products, can promote the content of these activities on Sina micro-blog of Emart and reach more potential consumers.