Fendi Moved Into The New Headquarters Of Rome Brand Constantly New Moves.

This year is

Set up 90th anniversary, this brand from traditional brand to design emphasizes the "Rome root" brand, and officially pferred the headquarters to the most representative modern architecture in Rome, which was built in the "Italy Cultural Palace" in the 1935 year.

Since late October, about 450 employees have worked in the 6 storey building.

"The Palazzo della Civilt Italiana" is a very large building, like a white monument, standing on the mountain overlooking Rome. "Italy della"

Da Vinci airport in Rome will go to this place on the way to downtown.

It is also known as the "Colosseo quadrato" by the local people. It imitates the characteristics of the Rome arena, but its style is simpler and modern.

The white cube building is made of travertine marble. The four facades are arranged in a row of arched doors / windows, and the number is 216.

In fact, this year is still

Karl Lagerfeld and Fendi have been working together for fifty years.

Over the years, it has been the design of Lord Buddha to make Fendi more interesting and more and more emphasis on the brand's Rome foundation.

Therefore, it is of special significance to exhibit the photographs of Buddha in this landmark building in Rome.

Let's take a look at the new headquarters of Fendi under the footage of Lord Buddha.

The 28 arches are surrounded by circular arches at the bottom of the building. They represent different industries.

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The historic building was built in 1935 and funded by the Mussolini fascist government.

At that time, Italy had just applied for the right to host the world exposition in 1941. When the 1942 Mussolini year came to the 20th anniversary place of the government of the Rome, the dictator decided to build a commercial center that could be used for large-scale exhibitions in Rome, and was ambitious to revive the imperial empire.

After the outbreak of World War II, Italy was plunged into war, and Mussolini's ambition was shattered.

The building has not been properly repaired and utilized.

Fendi signed a 15 year lease in 2013 to use it as its headquarters, which will cost as much as 240 thousand euro.

After that, they spent more than 18 months to repair and rebuild. The main task was commissioned by Marco Costanzi, a local architectural firm.

Now that the Italy Cultural Palace has been put into use, it will be open to the public for the first time in history.

The first floor has been pformed into a free exhibition space for a long time.

At present, the exhibition is going back to the historical changes of the building, and the photographic works from the Museum of modern art in New York and the creative director of Karl Lagerfeld, Fendi.