How To Let Customers Remember Your Shop At A Glance?

In the 70s of last century, "visual marketing" came first in the food industry in Europe and the United States.

As a result, this spark is showing a prairie fire. It has been gradually applied in the clothing industry, and even in the current shopping center and so on, and there is no lack of this marketing tool in the palm of the master.

For example, GAP, the largest retail brand in the United States, whether it is a physical store or a shop, the placement of every product, the design of the facade and the design of the web page can evoke people's desire to buy, and the brand image is also deeply rooted in the hearts of the people.

For this reason, it is said that

The essence is to care for customers from small places, so that they can feel them.

At the same time, such as environment, shop design, decoration and other visual elements, willing to stay and buy products.

According to statistics, if we can better use visual merchandising, sales can be increased by more than 10% on the original basis.

At present, the "visual merchandising" technology, which is profitable without any harm, is being used by many businessmen in many countries.

Four winning rules

"7 seconds rule": walking

7 seconds before shop (the average customer walking speed is 1 m / sec, and the distance from shop 7 to 8 m, that is 7 seconds of visible distance), it is impossible to judge what shop will interest and miss the store.

Therefore, the VP display area is very important. The placement angle of the model is best to have a sense of confrontation with the pedestrians.

"3 seconds rule": when customers walk to the front of the shop 3 seconds away, if there is no good P P guide, let customers interested in specific products, then can not let more customers into the shop.

The key point of mastering P P is that customers are not good at mastering too many commodity information at a time. They should have outstanding individual products and jump out of the background in color to let people first see the products displayed by P P.

"Regularity": IP is a display area of a certain type of commodity, and it should not be given a "stack" impression, which is like saying, "I am on sale."

For example, sales of basic vest, VMD placement is usually very concerned about the color of the gradual change, not cold, warm color staggered, especially in the same paragraph with a variety of colors, this is even more important.

At the same time, for example, the amount of display suitable for each item is different, too much will be dazzled and unable to start.

"Centerline": the principle of human vision takes the centerline as the initial concern, and then from the centerline to the sides.

Therefore, the centerline plays a key role in helping to clarify the theme.

Not only the central line of color is needed visually, but also the central line is necessary for the moving line in the store.

If the store is very long, it is recommended to use the centerline to guide the customers to go inside. The best way is to use bright and warm goods at the end to enhance the attraction to customers.

The function of VMD is based on human body principle.

Before we master VMD, we should first understand the basic principles of human physiology: people get information through facial features, and 70%-80% is acquired through vision, so visual merchandising is very important.

The human eye is interested in bright things, but the brightness is also very particular.

In addition, the human eye can identify 7 million 500 thousand colors (compared to Apple computer color matching in 12 5 million more), if the choice of goods in the shop is limited, then through color matching, to arouse consumer desire.

At the same time, it should be emphasized that interestingly, richness and tidiness are the three basic requirements of V MD. The two indicators of height of sight (the height of sight of customers) and the height of the hand (the height that customers can reach) are also crucial. The former determines that customers easily enter the shop, and the latter determines the customer's "touches".

Only if the two are highly suitable, can customers be "easy to understand and easy to buy".

The theoretical framework is divided into VP, PP and IPVP (Visual Presentation): the visual display area, its main task is to let customers stay in the view, usually placed in the prominent shopping arcade entrance or shop main window location, the area formed by more than 2 models, is very sexual, reflecting the theme and style of the brand season.

PP (Point Presentation): the main task of vision is to attract customers' attention to each single product.

Usually placed in the shop display cabinet or wall hanging, high display and so on.

IP (Item Presentation): the display area of a commodity, its main task is to put the same goods in color and size order, and customers can easily choose their styles and sizes from the IP area.