C. Wonder Chooses Winding Up To Make A Living

At the end of November 2014, C. Wonder Wonder was shut down for 2/3 shops and layoffs. Buzzfeed quoted sources on Monday as saying that the company held a staff meeting to declare the store closed. At present, the company closed 11 stores after closing most stores in November 2014. Next week, the C. Wonder website will be closed. Meanwhile, the social media account of C. Wonder has been shut down.

C. Wonder spokeswoman Daniela Maron confirmed the closure of all stores when interviewed by Forbes Forbes website. Daniela Maron said that the retail environment was tough and the competition was intense, so the brand chose to close. Daniela Maron also said the company would assess whether it would continue to maintain its brand.

Chief executive officer of C. Wonder at the staff meeting on Monday. Harlan Kent The company said in the past six months that it tried to reverse the business situation through closing stores and layoffs, but still unable to return to the sky, so it was prepared to close all businesses.

C. Wonder was founded in 2011. Light luxury Brand Company Tory Burch LLC co-founder Chris Burch was founded, Chris Burch was also the former husband of designer Tory Burch. Chris Burch and Tory Burch two opened the first Tory Burch retail store in 2004 and divorced in 2006. 5 years later, C. Wonder was born and opened the first store in SoHo District of New York. It is considered to be Chris Burch's revenge on Tory Burch. In fact, though the positioning of C. Wonder is closer than that. Luxury goods The Tory Burch LLC is relatively low in the field, but C. Wonder Wonder has been identified as copycat Tory Burch LLC from product design or shop interior, and Tory Burch has accused the Chris Burch to steal the secret service of the company to attract its investors to invest in the brand. Chris Burch October 2012 counterclaim Tory Burch Burch and Tory Burch LLC board members interfered with its 28.3% stake in Tory Burch LLC. No fashion Chinese net has ever reported on this entangled lawsuit.

Until the end of 2012, the Chris Burch and Tory Burch lawsuits which lasted for more than two months were declared reconciled. Chris Burch sold half of its 28.3% stake to two private equity funds, including BDT Capital Partners Partners and Burch, led by former Byron chairman of Goldman Sachs. According to the New York Research Institute, the market value of the company was about 3 billion 300 million dollars, that is, the value of the shares sold by the company was about $500 million.

At the beginning of 2013, C. Wonder had invested $35 million in the Fidelity Fidelity Fund to acquire its 10% stake, pushing the valuation of C. Wonder to 350 million US dollars. At that time, C. Wonder was aiming at 110 stores in the United States and 300-350 stores in the world as the ultimate goal.

When closing most stores in November, C. Wonder said that the company may aim to become a multi ditch companies with consideration of retail, wholesale, e-commerce and international business. Meanwhile, it is optimizing its store structure and focusing on the most profitable stores.

In the past year, a large number of clothing brands have been declared bankrupt. Among them, the famous brands include Holland brand Mexx, Brand Company Love Culture Inc., German century brand Rena Lange, underwear brand La Senza, which had been sold for 1 billion euros.