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The Conventional Weapon To Ensure Sales Volume Is Sales Promotion - The Brand Is Not Discounted.

2014/3/27 12:40:00 45

Sales Volume Sales Promotion Business Strategy

< a > href= > //www.sjfzxm.com/news/index_c.asp > sales promotion > /a > the ultimate goal is only to attract customers and increase sales. But according to market changes and product cycle changes, promotions have different purposes. It can be roughly divided into four parts: 
 1, new product listing, attracting customers /p >
At the beginning of the new product launch, businesses often engage in promotional activities in order to attract customers' attention. Such as: spot raffle, roadshow, expert free consultation and so on. At the scene of the activity, there is a hot blast, dance and entertainment, and product knowledge quiz activities. There are sky banners, slogans, and air blowing. Generally speaking, the author believes that the entertainment of the activity should be improved to a greater extent, attracting attention and raising attention is the first consideration. Secondly, we should engage in moderate price concessions during the activity period, and induce some customers to try purchasing actions for new products. 
 two, inhibiting opponents and protecting the market /p >
 intense a href= "//www.sjfzxm.com/news/index_c.asp" > market competition < /a > will evolve into a competition of sales promotion to some extent. Whoever has a strong sales promotion and good effect will have a higher share of the market and who will have the right to decide how to defeat her opponent. Therefore, when competitors engage in promotional activities, we must not take it lightly. We must carry out targeted promotional activities. Otherwise, once passive, it will be beaten everywhere. The author has operated a breast disease product. At that time, the main rival was Rui long Ruan tablets. There are many similarities in price, packaging, advertising strategy, promotion means, and even the mode of channel development. The author adopts the strategy of follow up, imitating and learning the opponent's strategy everywhere. For a time, our market share in the A regional market is almost equal. When Rui long Ruan was doing free B ultrasound, I made free infrared breast detection. When we bought five gifts, our competitors bought three gifts, and we stopped the salesmen for two yuan rebates per box, and the competitors rebate three yuan. Such a promotional strategy aimed at suppressing competitors may not necessarily increase sales and revenue, but it resists the sales force's attraction and achieves the purpose of protecting its own market and preventing its competitors from violating. 
 strong > three, compete for a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a > expand market /p >
 when the product is in a strong competitive position in the market, there must be no slack and slack thinking. Promotional activities should continue. At this time, the purpose of promotion is to compete for customers and expand the market. No matter in terms of sales promotion and sales promotion, we need to seek innovation and creativity. Strive to eliminate competitors in the shortest possible time. You can't give your opponent any breathing. The fact is that in some markets, strong brands are often dissatisfied with their opponents at this stage because of their arrogance and complacency. 
 four, reward customers, increase sales volume 
 if the product is a small product, or is in the recession of the product and there is no big investment in the promotion cost, how can we do it if we are not promoting sales? If the product does not want to die unnaturally, I believe that sales promotion activities should continue. The purpose of this time is to do everything possible to promote sales. Whether to buy gifts, or to cash in cash, to return gifts, and to reward prizes depends on your Eight Immortals crossing the sea.