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Interpretation Of How To Open An Underwear Store

2014/3/21 18:43:00 49

UnderwearExclusive StoreOperation And Management

< p > strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > shopping guide skill < /a > /strong > /p >


< p > underwear shopping guide is very professional knowledge, which requires the guide not only to master the general shopping guide skills, but also to have a comprehensive and professional understanding of the product itself, wearing characteristics, collocation methods, washing and maintenance, etc., but also know more about the specifications and styles of products that customers should choose, and learn to grasp the psychology of customers and grasp the popularity of the market. A very professional guide can win the trust of customers and establish a loyal consumption relationship.

On the one hand, the improvement of shopping guide skills depends on the accumulation of usual practice. On the other hand, we should make use of every opportunity to communicate and learn.

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< p > < strong > two, service quality < /strong > < /p >


< p > some consumers feel lethargic when they go to some specialty stores, while other stores feel relaxed and happy, and have a desire to shop. The difference is often not very much related to the hardware facilities of the shops, mainly due to the different atmosphere created by these "living" elements of the shopping guide.

If a customer enters a store and sees a shopping guide, he or she will gossip or become dumb.

The warm and friendly shopping guide can give people a sense of closeness, can stimulate people's desire to buy, some customers did not intend to shop, because a good mood to buy it! < /p >


< p > a lot of shopkeeper also know the importance of the service, and also set strict service standard, but the real service that touches people is absolutely sincere, natural and heartfelt. It can not be forced by the system. Therefore, the store manager should pay attention to the work and even the living conditions of the shopping guide at ordinary times, grasp their emotions, remove the worries for her, ensure that they can have a relaxed and happy mood and full of energy to serve the customers.

At the same time, we must know how to motivate shop assistants and arouse their enthusiasm in order to achieve higher goals.

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< p > < strong > three, < a href= "//www.sjfzxm.com/news/index_c.asp" > personnel training < /a > /strong > /p >


< p > human resources are the first resources of enterprises. Franchised operators should establish a complete system of recruitment, training and selection, while providing open and fair competition space and development opportunities, with a competitive salary and welfare system, and training excellent talents, so as to accumulate capital for the development and growth of franchised stores.

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< p > it is worth noting that excellent underwear salesmen need long-term training because they involve a lot of expertise.

Therefore, in peacetime, franchised store operators should make proper personnel reserves, on the one hand, they can prevent the passive management of personnel, and on the other hand, they can avoid possible risk of personnel turnover.

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< p > < strong > four, < a href= "//www.sjfzxm.com/news/index_c.asp > > display of goods < /a > /strong > /p >


< p > a store with a disorderly product will only attack customers' enthusiasm and desire to buy. Underwear products have spent a lot of effort in the style and color of their products when they first designed. They also pay much attention to the style and color complementarity. The style and characteristics of the products will have different ways of expression when they are in the shop because of their internal structure, internal environment and geographical location. The correct display can reflect the brand personality characteristics of the outskirts. This requires shops to exchange learning with manufacturers and related personnel mainly according to their own stores, and operate according to professional methods in terms of color matching, main and accessory styles, and series themes.

At the same time, we should learn and accumulate more in the aspects of clothing display concept and collocation mode, improve our appreciation ability and display Xiaoping, and make our own store features.

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< p > a shopkeeper's account, a clerk's account, a company headquarters account.

At the end of the month, the shopkeeper will check accounts with the company's headquarters according to the actual receipt and the actual return account, and at the same time, all accounts will be clear at the same time with the clerk's account according to the actual receipt, actual return, sales and actual inventory.

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< p > as far as the price policy in sales is concerned, it can be clearly stipulated that a unified retail price should be implemented in accordance with the headquarters of the company.

Or give restrictive discount rights.

For example, the minimum 15% off rights can be granted, but the premise is that full sales must account for more than 80% of the total monthly sales.

In this way, we can give salespeople discount rights to show trust, which not only improves their enthusiasm for work, but also can effectively grasp sales opportunities and improve efficiency.

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