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Jinjiang Enterprises Integrate High-Quality Resources To Interpret "Disruptive Innovation"

2014/3/21 9:33:00 16

JinjiangEnterprisesInnovation

In the face of fierce market competition and facing all kinds of opportunities and challenges in front of us, how should enterprises cope with the fierce competition in the market? < a href= "//www.sjfzxm.com/news/index_p.asp" > Jinjiang < /a > how should enterprises cope with the problem? In yesterday's first Jinjiang entrepreneurs' reading conference, Jinjiang entrepreneurs interpreted the "disruptive innovation" in terms of product innovation, technological innovation, brand innovation, management innovation and business mode innovation, combined with their own practice. P < /p >
< p > < strong > integrating high quality resources and innovating business mode < /strong > < /p >
< p > in the era of big data, how to integrate resources and innovate business models to speed up transformation and upgrading has become the focus of discussion in Jin enterprises. < /p >
Hou Fengqi, chairman of P, believes that as an emerging brand of outdoor equipment, Sen Di can quickly occupy the riding market, and is closely related to its ability to integrate high-end resources. On the one hand, they actively connect with the high-end sports resources of the state, and promote the development of riding sports in China by sponsoring the China Bicycle Association and so on, so as to enhance their brand professionalism. On the other hand, with more than 10 years of experience in OEM manufacturing abroad, it is in the leading level of the industry in terms of technology and function development to enhance customer experience value. Ye Delong, assistant director of Quanzhou Fengshun Auto Parts Co., Ltd., believes that this is an era of resource integration. The era of single combat has passed. Enterprises can form an innovation alliance or build a professional platform to develop together in the form of mutual assistance. < /p >
< p > network changes life. The era of big data is rapidly subverting traditional business models. How to keep pace with the times, < a href= "//www.sjfzxm.com/news/index_c.asp" > innovation < /a > business mode has become an important topic for Jinjiang enterprises to think. In recent years, O2O business model has been mentioned for countless times. Zhang Haiyang, deputy general manager of Xinya group, said that Internet thinking has become the core factor of enterprise development. Only by integrating Internet thinking into every aspect of the enterprise value chain and realizing the reconstruction of the value chain in the era of big Internet can enterprises develop steadily and take the opportunity to go smoothly. At this point, Xinya group has been actively trying, and now has been in a number of places to open a solid import food franchise store, and fast to shoot mall to conduct a seamless online and offline. In recent years, as the demand for domestic construction machinery market tends to be stable, the number of second-hand equipment has increased sharply, which has provided a large consumption market for small and medium enterprises with insufficient funds. To this end, Shanxi Industrial Machinery Group officially launched the "two mobile phone trading network" to establish an efficient mobile two mobile online trading platform. < /p >
< p > < strong > innovative business mode to enhance brand added value < /strong > < /p >
< p > brand innovation is also the focus of enterprises' attention. Many Jinjiang enterprises have taken the lead step by step. They either integrate resources to implement dual brand operation, or continue to extend their sub brands from the group companies, and seize more market share through various new models. < /p >
< p > double brand operation has become a new choice for many Jinjiang enterprises. "In the future, Baxing is not a single" a target= "_blank" href= "//www.sjfzxm.com/" shoes > /a "material company, but a diversified development group mainly based on footwear industry and involved in commerce, terminal products and so on. Lin Liying, general manager of Baxing group, believes that diversification is an important channel for enterprises to become bigger and stronger. Especially in the economic environment of innovation and transformation, enterprises should also inject new blood into the industry at the same time. In the past few years, Baxing has jumped out of the shoe industry and extended to the brand men's wear industry. At present, Ido EVIDOMA and Baxing shoes materials become the two important business modules of the group, operate independently, and finally jointly promote the strategic development of Baxing group. < /p >
< p > management improvement is equally important. In recent years, under the impetus of Heng An and other enterprises, "lean management" has become a useful practice for many enterprises in Jinjiang. < /p >
< p > "because no matter from electronic commerce or from enterprise a href=" //www.sjfzxm.com/news/index_c.asp "> capital < /a > turnover, lean management is very important for enterprises. If the turnover times of the capital chain can be raised, it will bring more benefits. If an enterprise can truly become a lean enterprise, it will exert great potential. " Tang Jisheng, general manager of management consulting (China) Co., Ltd. < /p >
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