Jian Le Shi: From A Layman To A Shoemaking Giant

< p > the founder of Italy's famous shoe brand Jian Le Si is a proof.

He was born in the wine family, and knew nothing about shoemaking, but a casual experience inspired his shoe making inspiration. He spent three years developing a waterproof waterproof shoe.

However, at that time, well-known shoemaking companies refused his patented technology. He was very confident in his patent technology. He decided to start his own business independently, and hired 5 young people who had no work experience to set up the company.

After more than 10 years of development, the company has finally become a world-famous shoemaking giant.

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< p > when he was a child, his mother told him that his father had moistened his lips with wine and announced that he would inherit the family winery in northern Italy.

Although Mario later joined his family wine company, it did not stay in the company, all of which came from his one trip to the United States.

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After a meeting in Reno City, P, Mario decided to go on vacation in the Nevada desert.

When he was walking in the Nevada desert, he felt hot and uncomfortable. He took out a Swiss Army knife and cut several holes on the upper of the soft bottom sports shoes. Then he felt more comfortable.

Mario realized that the existing shoe making methods need to be improved, and he is the one who can improve the method of shoemaking.

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< p > Mario said: "I want shoes to be breathable and waterproof, and it took me three years to develop my patented footwear technology, and then promoted the patent to a large shoe manufacturer, but no one believed me at that time, but I firmly believe that my shoe making technology is feasible."

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< p > when 15 years ago, Italy famous "a" href= "//www.sjfzxm.com/news/index_c.asp" > shoemaking enterprise < /a > refused to pay for its < a href= "//www.sjfzxm.com/news/index_c.asp" > patent technology < /a >, he was just 45 years old.

He borrowed a sum of money from the bank and set up his own shoe making company.

Later facts showed that the business of Jian Le Si shoes was very prosperous, and he became a billionaire.

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< p > when he founded shoe making company, he hired 5 young people from his hometown village.

He never knew these people before. They came from the countryside and had no work experience.

Under this difficult condition, he started his own business trip.

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Today, P has become a global company with more than 30000 employees (the original 5 veteran employees are still working), and there are 1300 stores worldwide.

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< p > Jian Le Si has been committed to running shoes business, and then expanded to the clothing business. His stock was listed in Milan ten years ago, 29% of the shares were sold, and 71% of the controlling power was still in the hands of founder Mario.

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< p > although the business of Mario href= "//www.sjfzxm.com/news/index_c.asp" > Jian Le Shi /a > shoe making business was booming, but at the time, Mr. Mario said he was not very willing to create the company because he used shoemaking as a hobby at that time.

At the same time, he worked in the family winery and had another salary.

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< p > to recall the past, he felt that the only thing wrong at the moment was three years of trying to sell the patent technology of shoes.

He thought he should have founded the company earlier.

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< p > but some things are done right. For example, he applied for technology patent in more than 100 countries.

He said, "you have to protect your own technology. Although our shoes have been sold for 17 years, they are still unique because they enjoy patent rights."

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< p > he said protecting patents is very important.

When someone in Italy and Naples invented espresso and another invented pizza, the inventors didn't leave their names. No one knew who he was.

Today, Starbucks coffee is selling well all over the world, and pizza hut has tens of thousands of pizza stores around the world.

But in Europe, especially in Italy, the protection of intellectual property rights is far from enough.

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< p > however, the company is not going smoothly.

In the first nine months of 2013, sales fell by 11.9%.

In a recent financial report, it said that when the euro zone was deeply involved in the debt crisis and the implementation of austerity policies by many countries, the company was hit hard.

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< p > the company then adjusted and closed some poor performing stores, especially those in Europe.

The company closed 115 stores in 2013 and is expected to close 68 stores this year.

Although the stores in Europe have been closed, their performance in Asia is very strong, and new shops are opening continuously. Only 400 stores are opened in China. < /p >

< p > the company will produce more shoes and women's clothing with higher profits.

Today, women's clothing accounts for 65% of the company's global sales.

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< p > this means that the company will shift from traditional core business -- breathable waterproof shoes to fashion, and the company will employ more female workers.

Mario said: "changing direction is absolutely necessary. We are committed to becoming a representative of urban pop culture, and you can wear shoes for 10 hours a day."

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