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Interpretation Of How To Open The Best Clothing Store

2014/1/17 17:41:00 56

the most important factor in the success of the best franchised store is the choice of storefront, because the location of the specific location determines the number of potential customers that the store can attract at a limited distance or in the area. This determines the future sales revenue and reflects the value of the site as a resource.

The best clothing franchisee shop choice is a large and long-term investment, which is related to the future of store development.

The store site is an important basis for future business objectives and the formulation of < a href= "//www.sjfzxm.com/news/index_c.asp" > business strategy < /a >.

This includes the choice of shop location and the inspection of storefront.

the best clothing franchisee chooses your shop address: /p >

the best clothing franchisee chooses the shop address. First of all, we should understand the concept of "business circle".

Business circle refers to the coverage of the attraction of customers in certain commercial areas, which is the geographical scope of the customers who maintain certain sales volume.

Due to the influence of consumption habits, market traditions, pportation and other factors, specific market areas often form a specific business circle.

1, the best clothing store in the business district chooses /p >

> in < a href= "//www.sjfzxm.com/news/index_c.asp" > business circle selection < /a >, in order to adapt to the flow of population and facilitate the shopping of customers, under the guidance of the principle of expanding sales, the vast majority of endpoints choose the location of clothing stores in the downtown areas, the urban arteries and pportation hub of the stream of people, the vicinity of the urban residential areas, and the shopping areas of the rural traffic arteries, villages and residential areas.

City Central Business District: This is the most prosperous area in the center of the city. The main street runs through the city, and many famous clothes and professional shops are gathered.

For the best clothing stores, it must be in crowded places, this is the best choice.

the commercial street of urban traffic arteries and pportation hub. This is a commercial street and a stream of people in a big city.

During holidays and commuting hours, the best clothes to join the store are chosen to facilitate the flow of people.

As a clothing franchisee, people who buy clothes are bought in their leisure time and will not buy them when they go to work, so generally speaking, these places are not suitable for opening clothing stores.

urban and commercial areas of the residential areas; the customers of the commercial streets in urban residential areas are mainly nearby residents. The best clothing stores in these locations are designed to facilitate the purchase of nearby residents.

The commercial center in the fringe area is usually located near the important railway station, and is small in scale.

For small clothing, it is also suitable for urban residential areas, which is conducive to meeting the needs of consumers.

For general clothing, buyers buy for convenience.

4. With the increasingly crowded urban streets, parking difficulties and serious environmental pollution, the rural shopping centers are moving to the suburbs to form a suburban residential area with the development of the private cars and the adjustment of the highway. In order to meet the needs of the suburban residents, many shops are located near the suburbs, forming a suburban shopping center.

People who can live in the suburbs are generally the upper middle class of the society. If they want to open a clothing store, they will have to open up the best clothing stores.

If it is a general dress, business may not be good.

but because many residents have private cars, most people want to buy clothing items and go to the downtown business district.

Therefore, the central business district of the city is the best choice.

2, the best clothing franchisee site should take into consideration some factors affecting the advantages and disadvantages of the commercial district /p >

the urban condition of the commercial area

mainly includes the size of the city, the size of the population, the characteristics of the city, the commercial status of the city, the influence of the city, and the radiation condition of the city to the surrounding areas.

These factors are important in determining the size of the shop and what type of clothing it sells. It must be suitable for the needs of the public and be consistent with the characteristics of the city.

the location of the city in the commercial area /p >

mainly includes the traffic and communication status in the business district, the establishment of other service industries, the concentration of the crowd, the consumption level of the people in the buying circle, and the proportion of clothing consumption in total consumption.

the internal condition of the commercial district /p >

to examine the competitors' situation, there are mainly the number of shops, the shape characteristics, the nature of the road, the type of business, the market size and the market share.

This is especially important.

At the same time, whether the business spirit of the business district is concerted, whether it is mercenary and whether it has long-term strategic development vision is extremely important.

the best < a href= "//www.sjfzxm.com/news/index_c.asp > > clothing store" /a ".

The location of P store is very important. It determines the size of the passenger flow.

But on the basis of specific locations, we should also pay attention to some of the conditions of the storefront. It also affects the business of the shops. Sometimes, the best clothing stores have bad business because of the good location, but because they have not taken into consideration the conditions of the shop front, they have to change places and make extra efforts.

some conditions of the store itself must be taken into account. The best clothing store itself includes the following points:

the shape of a shop - the shape of a shop is determined when it is rented, so pay more attention when choosing.

There are two kinds of storefront, one is irregular shop, the other is regular storefront.

Because the clothing is of a sense of the times, if the storefront shape can be different from the shape of the general store, it is the best choice.

It can attract customers who pursue fashion and trend. These people will have a kind of storefront to open and modify, and the dress is also a psychology of individuality and individuality.

Moreover, another point is that the peculiar shape is easy to be noticed by customers and easy to hire, which is conducive to the spread of reputation.

The rule shop can not receive this effect, only by decorating the facade to attract customers.

2. The best dress shop is very important, and the facade is the most important.

gate, that is, the entry and exit.

A shop must make it convenient for customers to get in and out, so that they can have good business.

The clothing store's passenger flow is faster, generally speaking, there should be at least two.

If the shop is at a corner, opens two doors and faces two streets, this shop is the best choice.

If the storefront has only one station, it is necessary to increase it when it is decorated. It is best to open all doors without opening doors, which is good for customers to enter and leave.

However, if the clothing store is not in a prosperous place, there will not be many people to patronize at the beginning. Under such circumstances, it is not appropriate to open the door more.

Sometimes this helps to sell, because for clothing stores, customers like to go to many shops, they will have a psychological, popular shops, there must be good products or cheap prices, and sometimes also reflects the trend of fashion, so customers are willing to go to many shops, and make those shops which are already cold and cheerless even more deserted.

Similarly, in the promotion, we must also seize this mentality, consciously part of the lion customers in the shop.

the direction of the best clothing store store -- the trend of storefront is related to ventilation, sunshine and other aspects, and we should pay special attention to it.

The shops in the north and south directions are not exposed to the sun, nor are they too hot in the daytime.

In summer, it is cooler when there is no sunshine, customers will prefer to patronize, and at the same time, they can save air-conditioning costs.

In the afternoon, when the sun shines in the shop, it is not only hot, but also very irritable and messy, so that customers do not want to go shopping.

But in winter, it gives people a warm feeling that people are willing to patronize.

Therefore, shopkeepers should consider what kind of clothes they want to sell and choose storefront. If they are summer wear, they should choose north and South stores as the first choice.

If we wear a winter dress, then we should shop for the east-west direction.

The East-West trend is not the best choice to open a shop, because it needs to be air-conditioned. This is a great expense.

But it has a great advantage, that is, the lighting effect of the storefront is very good. The most taboo shop is the dim, so that customers do not want to enter.

Bright shops give people a feeling of comfort.

4 the best space and space of clothing stores include area and height.

The feeling of space is very important. It is the first feeling for customers to enter the shop. It can not be too crowded, nor can it appear to be in space.

The larger the area, of course, the bigger the better, but the size of the area is directly linked to the rent.

Height is mainly based on the height of the ceiling. First, the height and space effect are good. The visual effect is good. It is not too crowded. Two, it is possible to display goods. When models are placed in shops, they must be proportionate to the height of the shops, otherwise they will not be in harmony.