Analysis Of How To Choose The Best Store Location For Clothing Brand

< p > it is essential to choose a good store with a flourishing brand.

But for many entrepreneurs who do business for the first time, there is no experience in how to locate them.

The following article is collected by the channel network editor to summarize how to select the best store location for its clothing brand franchise.

< /p >

< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > clothing brand < /a > franchisee: how to choose "best shop location" < /strong > /p >

< p > two shops of the same trade and the same size, even if the goods composition, service level, management level, promotion means and so on are almost the same, but only because of the different addresses, the business benefits may be quite different. To choose the best shop location, we must consider the following factors: < /p >

< p > different store areas and establishments. Garment franchisees must know which type their customers belong to and which places can attract consumers. If they have a good idea, they will not blindly choose. Here are some classifications of different regional and consumer relations, which can be used as reference: < /p >

< p > < strong > clothing brand franchising how to choose < a href= "//www.sjfzxm.com/news/index_c.asp > site selection < /a > 1, store located in residential area < /strong > /p >

< p > these areas can only attract customers in a narrow range, which is suitable for some industries which are not very strong and often demand daily necessities, such as convenience stores, supermarkets, snack bars, etc.

Shops that run such goods and services should be as close to customers as possible. For customers walking distance, it is generally appropriate to choose a radius of 300 meters and walk for about 10-20 minutes.

< /p >

< p > < strong > clothing brand > a href= "//www.sjfzxm.com/news/index_c.asp" > franchisee < /a > how to choose location 2, shop in store street < /strong > /p >

< p > because the customers in this area come from different places, and these people have a strong purpose, they choose to buy more goods for shopping, so this area is suitable for the operation of some relatively commercial commodities, such as children's wear, electrical appliances, watches and clocks and restaurants.

< /p >

< p > < strong > how to choose the location of the clothing brand franchisee 3, the store located in the prosperous commercial center < /strong > < /p >

< p > because rents are very expensive in these areas, it is absolutely not suitable to operate small businesses, and it is suitable for some high-end consumer goods such as jewellery, pianos and advanced furniture, which are priced at a higher price and customers decide to purchase three more.

< /p >

< p > therefore, it is not the more prosperous place that is more suitable for opening a shop. It depends on the nature of the franchisee you run. If you run a boutique, it is best to set up a busy market where people come and go. Because fashion tastes are different and a higher level. On the contrary, household products are small profits but quick turnover. Customers are mostly ordinary families, so there is no need to locate in downtown areas.

Even if you run a clothing store in a and B places can set up shop, business is almost the same, but the rent of a and B may be far apart. If the franchisee blindly choose to shop in a prosperous place, they must pay several times the rent. How can they have the expected profit? < /p >

< p > < strong > how to choose the location of clothing brand franchisees: analyze the number of potential customers and the law of passenger flow < /strong > < /p >

< p > the franchisee must know the total population, population density, population growth and age structure of the population when choosing the store site. According to the overseas investigation data, almost 50% of the customers in the modern supermarket come from the area within 250 meters of the store. Therefore, when considering the possible location of a supermarket, it is generally required that 10 thousand people should settle down within the 500 meter radius of the planned place.

The place where people come and go, of course, is advantageous to set up shop, but it is not just the place where people go through many places, it is suitable for opening a shop, or is it an analysis of what people are coming and going, and how does the passenger flow rule? First, we need to know the age and sex of the pedestrians in the past, because some passersby are children, they may be customers of fast food shops, but they will not be customers of clothing stores. Secondly, we should know the rush hours and the scarce time of pedestrians and pedestrians; secondly, we should know the pedestrians' dealings and purposes and their stay time.

< /p >

< p > in busy commercial areas, passenger flow is generally the mainstream of shopping, characterized by slow speed, long stay time and relatively dispersed flow time. Therefore, shops that choose strong commodities can be set up here, such as clothing stores.

Although some areas have large scale traffic volume, they are mostly non-commercial factors, such as stations, wharfs, schools, public places and so on. The main purpose of their passenger flow is not to purchase goods, but to take other purposes as the main purpose, and shopping is by the way.

In some areas, the passenger flow is generally faster, the residence time is shorter, and the flow time is more concentrated. Therefore, shops that operate poorly selected and easy to carry goods can be set up here, such as cigarette and liquor outlets, cold drinks stores, fast food restaurants, etc.

< /p >

< p > < strong > how to choose location for clothing brand franchisees: analysis of traffic geographical conditions < /strong > < /p >

< p > the convenience of traffic is also an important factor in site selection. Convenient traffic arteries, such as stations close to stations, wharfs and buses, are more convenient for pedestrians because of the large number of pedestrians and traffic. The corner of intersections is also a good location for road shops because of its high visibility and high visibility.

However, in some areas, the road is separated by a very long central belt or railing, which limits the value of setting up shops.

Due to the influence of traffic conditions, public facilities, walking habits, residential areas and lighting conditions, the passenger flow on one side of the street is often uneven, or the traffic on the same side may be different because of the different locations. Therefore, the location of the street should be analyzed according to the characteristics of the street passenger flow and selected on the side or lots of the streets with more passengers.

< /p >