High Tech Wave Sweeps Traditional Footwear Industry

China's footwear industry has inherited the wave of the world shoe industry and developed it. From the perspective of the regional shift of the world footwear industry, the world shoe manufacturing base was transferred from developed countries in Europe and America to Asia, Japan, Korea, Hongkong and other countries and regions in the 60-70 century of the last century, and then gradually transferred to mainland China, Indonesia, Vietnam, India and so on. By the 90s of last century, the southeastern coastal areas such as Guangdong became the main base of the Chinese mainland, and this trend lasted until the beginning of twenty-first Century. In the global footwear industry, China's footwear industry is booming. In a short span of more than 10 years, China has become the largest footwear producer and exporter in the world. According to statistics, there are more than 7200 shoe making enterprises in China, and five major footwear production centers have been established in Guangdong, Fujian, Zhejiang, Wenzhou, Chengdu and Chongqing. There are as many as 2000 shoe factories in Dongguan, Guangdong and its surrounding areas. Especially after China's accession to the WTO, China's footwear industry is showing a strong momentum of development. However, with the increasingly narrowing of globalization and the ever increasing competition, China's footwear industry has begun to think deeply in the face of global competition. The backward production equipment and R & D capabilities of the shoe industry have led to many lagging behind in the design of footwear products, a single variety of colors and poor comfort, resulting in low export grades and low prices, which are always lingering in the middle and low market. Today, the middle and low market is also facing competition from emerging footwear producers such as Vietnam. Footwear exports have been seriously threatened. In this regard, some export enterprises do not practise their internal strength, but instead adopt price cuts. Some new export enterprises take the low price strategy as the guide for squeezing into the international market. In addition, the "foreign bidding" reduces the price and makes the price of shoes unable to improve. Finally, China's shoes without high technology and high added value can not get rid of the low price line in the international market for a long time. According to the China National Business Information Center, the market survey in the first half of this year shows that 85% of China's footwear exports are still low and medium priced, with a low price, usually between $10-30, and many even less than $10. From China's footwear production base, we can see that manufacturers blindly expand production, many private small factories have expanded production lines are very serious. The output of shoes in China is still increasing by 3 to 5 times higher than that of consumption. The contradiction between oversupply and demand is still outstanding. At present, the backlog of leather shoes has reached 300 million pairs. The helplessness of shoemaking enterprises is that the problem of the shoe industry originally covered by China has become striking and prominent in spite of the rising raw materials this year, the rising cost of personnel, the depreciation of the US dollar and the hindered export of footwear industry. China's footwear industry has excess production capacity and a large number of export enterprises. Quite a number of shoemaking enterprises have a short-term profit seeking behavior. Some shoemaking enterprises do not pay much attention to scientific research, development and design. They often process or imitate each other and plagiarize. They seldom invest the necessary funds to research and develop new products. They are also blind to high-tech shoe making equipment. According to Emma CNC machine, 8 years ago, Emma CNC machine encountered many enterprises at the time of cheap labor force at that time, and would rather increase the cost of hiring, or buy high-tech shoes making equipment. Careful analysis shows that the helplessness of shoemaking enterprises is mainly from two aspects. The external environment of enterprises is high oil prices, and the cost of 80% shoe materials is related to the downstream products of oil, causing the cost of shoe materials to rise; prices rise, the operating costs of enterprises increase; RMB appreciation leads to exchange rate fluctuations; international trade barriers and technical barriers are heavy; the sales channels of the shoe industry are reshuffled; the shoemaking industry has set off technological revolution. The internal environment of enterprises is: the cost of personnel has risen sharply, the turnover rate of employees has increased, the management of enterprises has become more difficult and the comprehensive cost of enterprises has increased. At the same time, cross regional and transnational management requires the management personnel of enterprises to renew their management quality. According to the speed of increasing the cost of employing enterprises at present, we can imagine that after 3-5 years, when the average employees' monthly income reaches 3500-4500 yuan, what kind of shoes should they produce to pay such a high salary, so that they can stand firmly in the fierce competition in the domestic and foreign market? A lot of facts and situations show that China's shoe making industry can not survive on cheap prices. R & D is an inevitable trend in the development of shoemaking industry, and will also be an important bargaining chip for shoemaking enterprises to participate in market competition in the future. It is gratifying to note that many shoe making enterprises have experienced this storm and realized this point. The wave of technology brings opportunities for enterprises to upgrade. However, there are opportunities for development behind the crisis. Who can see the future development direction of shoemaking enterprises in the crisis and take the lead in this direction? Who will be able to find opportunities for successful development in the crisis? Under such circumstances, it is imperative for shoemaking enterprises to increase investment in science and technology and raise the high added value of footwear products. For shoemaking enterprises, we must act according to market rules. We should take into account the market returns when considering the high-tech content of enterprises, but we must not just look at the immediate market, especially focus on the medium and long term market returns. The use of high technology is not a simple capital investment, but a change of thought, a transformation of investment mode, and a transformation of enterprise operation strategy that affects the fate of an enterprise. This transformation requires shoemaking enterprises to treat high-tech seriously, rather than be forced to accept high technology, but not follow the trend of the show. The new technologies that the shoe making industry can use are: nanotechnology, laser technology, automation technology, rapid prototyping technology, fiber technology and so on. It is not a shoe making factory that we can study and utilize these technologies. Relying on the progress of science and technology is a "hundred regiment war". Enterprises and organizations and manufacturers concerned with shoemaking industry need to perform their duties to contribute to improving the level of technology in the footwear industry. The research institutes engaged in shoemaking research should focus on tackling the research and development of high-end shoe materials and advanced shoemaking technology, starting with improving the comfort of Chinese shoes, improving product quality and enhancing the competitiveness of Chinese shoes in the world competition. The manufacturers of shoe making equipment can develop efficient, fast and advanced shoe making equipment on the basis of their research and development capabilities. For example, Emma CNC machine realized this, and advanced technology to welcome the high-tech trend of shoemaking industry. The company's product combines laser technology and rapid prototyping technology, so that the product design and placement of finished shoes are transformed from original manual operation to the use of CAD software to design, code and match colors on computers. The shoe leather output equipment uses computer leather cutting machine instead of plotter, which greatly improves work efficiency and product quality, shortens the product development cycle. Many shoe last and mould factories introduce the computer shoe last production system, shoe design and code CAD software of Emma CNC machine, improve the digitization degree of design and manufacturing process, and help shoemaking enterprises realize the so-called "5 digitization": digital design, digital production, digital management, digital equipment and digital enterprise. The product shoe enterprises need to apply high and new technology to the manufacture of finished shoes, and put them into finished shoes. A lot of finished shoe enterprises have made great efforts to improve their competitiveness. In 2006, he launched the brand concept of "Xi De Long Technology". In April 2007, the sports equipment research and development base established jointly by Xi Dalong and the State General Administration of sport was formally established. In September 2007, he made an ingenious signing of Professor Sun Yining, a researcher and doctoral tutor of the Hefei Institute of intelligent machinery, Chinese Academy of Sciences. Anta is not idle. In 2005, Anta set up the first sports science laboratory in China. Its core technology, which emphasized the function of shock absorption, was born in this laboratory. Anta sports science laboratory has more than 50 staff, equipped with various equipment for testing shoes and clothing. At present, Anta has applied for 41 patents just on its shoes. Guo Hui (China) Co., Ltd. is a rising star of basketball shoes in recent years. The "Fujian basketball shoe industry spark technology innovation center", declared by Guo Hui (China) Limited, passed the inspection of Fujian science and Technology Hall in December 2007 and was approved as the fifth batch of Provincial Industry Spark Technology Innovation Center construction unit. This indicates that the level of basketball shoes produced by Guo Hui enterprise has reached the leading level in the industry. What kind of technology is popular in the shoe making equipment industry? With the continuous improvement of people's living standards, consumer values are undergoing structural changes, and consumption presents a trend of individuation and diversification. In terms of shoemaking industry, users not only raise the quality of shoes, but also speed up their renewal. In order to adapt to this changing market demand, the production of shoemaking enterprises needs to be more flexible, and it is urgent to shorten the cycle of shoes from design, manufacture to market, and make products develop towards multi varieties and small batch. As a result, traditional batch production is facing serious challenges, and a more intense competition is taking shape. CAD (Computer Aided Design System) and computer aided manufacturing (CAM, Computer Aided Manufacturing System) are new designs and manufacturing methods to meet this new demand. CAD/CAM is one of the most outstanding achievements of manufacturing in twentieth Century. It is also one of the most successful examples of computers in various manufacturing industries, and shoe making industry is no exception. What is the CAD/CAM system? In the design stage of leather products, the design mission planning, conceptual design, structural design, detailed design, structural optimization and engineering design are mainly completed. If computers are used to accomplish these tasks, they are called CAD. What is CAPP? In the process design stage, the blanking process design, sewing process design, molding process design and finishing inspection should be completed. If we use computers to accomplish these tasks, we call them CAPP (Computer Aided Process Planning). What is CAM? In the production and processing stage, NC programming, machining process simulation, NC machining, quality inspection, product assembly and so on should be completed. If you use a computer to complete these tasks, it is called CAM. What is CAD/CAM integration technology? In the past, computers were isolated to complete various tasks, resulting in the information that CAD could not be directly used by CAM, which caused the waste of information resources. If computer information integration technology is used to provide an integrated working environment for CAD/CAM, CAD, CAPP and CAM are organically linked, so it is called CAD/CAM integration technology. Now, the CAD/CAM technology of shoemaking industry has covered every aspect of the shoe industry chain, and penetrated into every process of shoemaking industry. The CAD/CAM technology of shoemaking industry is mainly applied in six aspects: (1) the design and processing of shoe last; (2) product design of leather products; (3) the design and processing of leather products; (4) the layout and cutting of leather products; (5) the design and processing of auxiliary moulds and tools (including footwear hardware design, insole design, midsole setting die, air cushion design, leather embossing die design, EVA multicolor injection mold and precision polychromatic injection mold, EVA slippers and sole Reverse Engineering); (6) management and product testing of leather products enterprises. Taking the application of CAD/CAM technology in the design and processing of shoe last as an example, shoe last is the main mold in shoemaking process and the foundation of shoemaking. In the whole shoemaking design and production, shoe last as the body of the shoe not only determines the size and shape of the shoes, but also determines the comfort of the shoes. The shape of shoe last body determines the style and type of shoes. The variety and style of shoes are also updated based on shoe last. Therefore, improving the design and production technology level of shoe last has a very important role in promoting the development of shoemaking industry. Based on the use of computer software and equipment, Emma CNC machine has realized the automatic generation of shoe last from the laser measurement of foot. The shoe last is redesigned to produce new shoe last, and shoe reverse laser scanning is used to produce shoe last.