Listening Skills In Marketing Work Communication

　　 Listening skills in marketing work communication

(1) listening in communication:

1. Listen It's really difficult. We need to quickly analyze the corresponding analysis, judge and make decisions.

2, business tends to treat customers as fools. It is not a verbal attack that is not a business. It must occupy the initiative of language. This is a common mistake.

3, the salesperson is too familiar with the products that he knows well. He doesn't understand the customers. He has forgotten the pertinent solutions to the customers' difficulties. He can't help describing his products.

4, there is another situation. Salesmen are most afraid of being rejected. Against... To the mouth of a willing customer. I realize: a continuous introduction of products. Not estimating the feelings of customers is not called promotion. It can only be said as a product commentator. So the first thing to do in business is to learn: listen!

(two) content and manner of listening:

1, listen to a sincere mood and attitude.

2, listen to the customer's real thoughts and key.

3, responsive listening.

4, listen to the best record: the saying goes: good memory is worse than bad pen.

(three) Communicate In the communication, it is unavoidable to directly answer all kinds of questions or censure of customers. At this time, we should master the sense of propriety and fire. This will test the ability of a salesman to be flexible.

1, the principle of consent: the purpose of the promise is to let the customers know ourselves. Dispel our worries. My principle is: be sure when you affirm. It is not necessary to borrow: my power is limited or the company stipulates to answer sincerely. This way, it not only expresses your sincerity but also does not lose the customer's trust to you!

2, effective ways to deal with special questions:

A, ignore the law: this method has 5 years of business experience before it can be used. (the greatest arrogance is to turn a blind eye to it, but not to listen to it. The greatest counterattack is silence) so use it skillfully: silent big law!

B, rhetorical question: this method should be used skillfully. When I do not answer easily, I will turn it into a question by asking rhetorical questions.

C, the way to give up completely: I can't answer the unreasonable conditions put forward by the clients. I can't do it for the time being! I'm willing to be the winner of loneliness. I don't want to be the winner.

D, answer the questions, deliberately change concepts. Transfer thematic method: if you answer, you must reveal your secrets. Only by this way can you divert the attention of the customers.

These actual combat Skill Practice is the only way to achieve results. Communicate with real cases! There is no road in the world, but you want to open up wasteland and try hard to go. There are roads everywhere!