Olympic Games Strike Hard Advertising Advertising: Ensure The Brand's Business Reputation.

Welcome to the London Olympic Games area, both sides welcome children from all walks of life have been told that they should wear comfortable, no brand or Adidas card in the Olympic Park. Gym shoes "

The London Olympic Organizing Committee attaches great importance to the interests of the official sponsors. It is also because in recent years, non Olympic sponsors often use the so-called "advertising ambush" or "advertising guerrilla warfare" to advertise their products during major sporting events.

The London Olympic Organizing Committee said that the London 2012 Olympic Games itself is a "most valuable". Brand equity "Therefore, it is necessary not only to ensure the brand's own business reputation, but also to ensure its commitment to official sponsors.

Although the London Olympic Organizing Committee has the desire to strengthen management, analysts predict that some companies will still launch ambush advertising campaigns during the Olympic Games and Paralympic Games.

Counter ambush

Businesses are expected to use advertisements such as small animals on the Olympic stadiums and organize crowd wear. Advertising clothes To distribute free advertising products to children and so on.

The London Olympic Delivery Authority said that they had the right to enforce the law within the 200 meter circle around the Olympic venues, and the duty officers would have the right to stop them in the authorized area when the "advertising ambush" had not yet occurred.

In addition to physical advertising, Olympic organizers also want to prevent non sponsors from taking similar ambush tactics in the Internet and other electronic media channels.

Nike has recently been warned by the British Advertising Standards Bureau (TWB) for its recent use of twitter (micro-blog like) advertising plan.

The relevant side warned that if a businessman insisted that he could insist on "advertising ambush" during the Olympic Games, he might eventually be fined up to twenty thousand pounds.