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Shoe Materials Enterprises Decide The Win Win Of Outdoor Market And Brand

2012/3/9 17:30:00 47

When the market is good, others

Sole factory

With the expansion of production capacity, Jinjiang Jie Ren shoe material development Co., Ltd. has been unmoved and insisted on the research and development of outdoor soles. Nowadays, with the rise of the outdoor market, the shoe material of Jie Ren has also ushered in a good time for take-off. It has become the first choice of local outdoor brand shoes, including JEEP. It has won the approval of the leading brand of domestic outdoor products and become its sole supplier by virtue of its strong R & D capability and stable quality.

"Most of the shoe soles are watching this year, and many of them have reduced their production scale. But on the contrary, we will be a year of rapid expansion of the shoes."

Chen Chuifeng, chairman of the shoe material, revealed to reporters.

Chen Chuifeng is emboldened to make such a move which is quite bold or even abnormal in the industry.

As early as seven years ago in 2005, the outdoor market was not as hot as it is now. However, Chen Chuifeng affirms that the market's future development potential is immeasurable.

Therefore, since 2005, Chen Chuifeng has decided that the size of the shoes will not expand in the traditional sports shoes soles and children's shoes soles. The focus of the company's research and development will be pferred to the outdoor soles.

The decision drew unanimous opposition from the company at the time.

"We don't understand.

Sports shoes soles

Children's shoes and soles are still making money. Why invest a lot of money, material and manpower to develop outdoor shoes that seem to have no market prospect?

But I insist that in the future, outdoor shoes will inevitably occupy a space in the market, which can be seen from the development of foreign markets.

Therefore, although many people are against it, I still feel I have to stick to it.

It can be said that over the years, we have invested the money made in the sole of sports shoes and the sole of children's shoes into the research and development of outdoor soles.

Chen Chuifeng said.

The development of the market verified Chen Chuifeng's vision.

In the past two years, with the rise of the outdoor market,

Jie Ren shoe material

It has also become the preferred outdoor sole supplier for many outdoor brands.

"After practicing for so many years, I have settled down to do the research and development of outdoor soles for so many years, and now we can have a very strong appearance on stage."

Chen Chuifeng said proudly.