Jiang Hua, Chief Designer Of The Brand Of Ou Bi Qian

Ms. Jiang Hua, deputy general manager of Chongqing new Wang Clothing Co., Ltd.

Ms. Jiang Hua or

The chief designer of the brand.

In the course of the interview, Zhongjiang gives an intuitive account of the changes in fashion that chic has brought to people over the past 20 years and the development trend of Ou Biqian brand's 2012 autumn and winter new products.

1. how many times did Ou Bi Qian take part in the North dress society?

Ou Bi Qian is the third time to participate in the North dress fair, which is 08, 09 and this year.

In 2000, EU Bi Qian landed in the domestic market. At present, the marketing network has covered all large and medium-sized cities throughout the country. There are more than 200 franchised stores in Chongqing, Chengdu, Shenzhen, Nanjing, Changsha, Nanchang, Kunming, Shenyang, Shijiazhuang, Tianjin, Tianjin, Tianjin, and so on.

Products for the quality of life, pay attention to taste, the pursuit of fashion in the workplace to create aesthetic value of women, has become the city's white collar in the installation of the preferred brand.

2. besides being the deputy general manager of the company, Jiang is the chief designer of the brand of Europe. What kind of idea has he put forward to advocate the idea of "designing the beauty of life"?

"The beauty of design life" is based on "

"Two words."

There are so many beautiful things in life that need to be discovered and appreciated.

The ideal is, of course, to design beauty, which is just as tireless as it sounds.

Just imagine that you are above the "beauty". What does it feel like? When you think about it, you are excited. It is a dream or a goal. You always do it with your heart.

3. in the face of the changing trend of fashion, how can Ou find his position after reinventing the style?

Originally from the international design master.

Clothing, the mainland is still not very acceptable, the version is generally large, and the design style of Europe is also swaying around the concept and actual demand.

In order to maintain the British style and integrate with the international fashion, Hongkong is responsible for conceptual design, while the actual product color and style are determined by the local designer team.

Through the adjustment, it is found that the combination of the local designer and the international famous designer is more conducive to the development of the enterprise.

4., what kind of women are the target audience of Ou Bi Qian? What kind of role do they play in today's society?

White collar women, independent women, beautiful women.

I think the woman who loves Ou Bi Qian must love and understand herself.

Do not drift with the waves.

Maintain a confident style of dressing.

I believe simplicity and elegance are the key words of women's clothing.

They may be meticulous in their work, be careful in their friends and family, be practical and practical, and be sensitive and sensitive to people close to them.

But they must be independent and confident, and the pursuit of beauty will not stop.

5. what is the market advantage of the European brand? What is the biggest feature that distinguishes it from other similar women's clothing brands?

White collar wardrobe.

I have been trying to give ou Bi Qian a magic power: when women do not know what to wear, just wear Europe's clothes.

The biggest feature of Ou Bi Qian is to follow the trend but never to speak up.

The style of OBEG clothing, regardless of inheritance and innovation, is to create a modern female image with super strong gas field and envy of others.

6.2012 years of autumn and winter, what style of women's wear will be brought to us by Ou Bi Qian?

The 2012 biggest feature of autumn costumes is "restoring the ancients", aiming to pay tribute to the 60&70 era.

Elegance is constant, blending with modern and fresh feelings.

The fabric is more exquisite and the color is more eye-catching. It reinterprets a classic workplace dress.

There are modern Paris style women's workplace style, charming and sweet Jacqueline style, also has a pure British nostalgic style.

I believe 2012 of autumn and winter costumes will surprise women.

7. would you please tell us briefly about the future development plan and vision of Ou Bi Qian?

It is still the most simple desire to make ou Bi Qian become a second-class brand in China.

When white collar women can't find clothes to wear, they will think of her first time.

"That's all.

My mindset and way of life are very peaceful, not radical, not utilitarian. Brand building is a lifelong career. As long as we can persist, we believe that things will come true.

For me, it is the value of life to let the beautiful person find the most graceful gesture, and realizing the meaning of life is a great happiness.