Interview With Chen Xing, General Manager Of Guangdong Ming Hao Fashion Co., Ltd.

With the acceleration of internationalization process Clothing The renewal of ideas, whether clothing producers or consumers, brand awareness is constantly increasing. Chen Xing, the general manager of Guangdong Ming Hao Fashion Co., Ltd., will share with us how the famous costumes have become the pioneers and representatives of Guangzhou's clothing industry. How can we take the lead in leading the Guangdong garment industry to China and to the world?

You can create your career by falling in love with your profession.

Joining the clothing industry may be accidental or inevitable for Chen Xing, but in this field, his professional charm is always exclamatory. As a professional manager who has worked hard for decades in the clothing circle, you can only create a lot of staggering achievements if you fall in love with your career and take this job as your own business. Chen Xing said that every enterprise, he would tell the boss, I am not to work, I am the enterprise as their own business to run, our relationship is not only the upper and lower levels, we are partners, is a family. He said he hoped that businesses could get more, and he would do everything he could to make the business safer, healthier and more profitable.

Wang Zhifeng, chairman of Guangdong Ming Hao Fashion Co., Ltd., founded Guangzhou famous fashion dress company in 1998. In the early stage of entrepreneurship, Guangzhou, as the forefront of reform, began to awaken the novelty of clothes in fashion and became the pronoun of fashion. This brought historical opportunities to the development of Guangzhou's garment industry. After more than 10 years of development, Ming Hao has become a group company that operates two high-end men's clothing brands. It has entered a two start-up period, and the enterprise has ushered in a fast and efficient development period.

Unable to resist the overbearing charm, releasing infinite appeal.

and Chen Xing People who have come into contact with him will be infected by his fascination and charm, and his body will always be as arrogant and confident as a business decision-maker. Some people may think that this is too tough and strong, but this does not mean that Chen Xing is not kind. Chen Xing said: "professional managers are speaking with their strength and ability. The strategic decisions I make in the company will generally be approved and supported by the boss, so sometimes I seem to be more powerful." Because of this style of work, Chen Xing's team has always maintained a state full of passion, initiative and enthusiasm, and appealing. Chen Xing likes to use "aggressive" to describe himself, but he followed the principle of human nature in the process of managing the enterprise, advocating "culture of love" and "family culture" in the enterprise. When dealing with people, he stresses kindness and fairness and justice when dealing with matters. He thought that building an enterprise should not only create a profitable enterprise, but also create a respected enterprise. "Respected" is mainly reflected in the humanized management within the enterprise, and it is also reflected in the sense of responsibility to consumers and society. Enterprises should not only pursue economic benefits, but also emphasize social benefits.

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　　 Developing enterprises with first-class speed at a certain speed service Moving consumers

　　 Celebrity clothing It has two men's wear brands: Ancient sharks and YANPENGARMANI. YANPENGARMANI positioning the domestic high-end market, taking the route of city, commerce and fashion, aiming at the leaders of enterprises and white-collar families, mainly in gray, white and black in color. Now there are more than 300 terminal stores in the whole country. The old sharks are positioned in the middle and high end, mainly pushing the ocean style, with bright and bright colors, and currently occupy more than 700 retail outlets in the market. Ming Hao clothing stores set up shops all over the country at a certain speed, and many shops are located in front line shopping malls. Meanwhile, the famous businessmen are developing airports in airports all over the country. Chen Xing said: "enterprise management is like riding a bicycle, must have a certain speed, form inertia, otherwise it will fall down because of losing balance." The "speed theory" of this kind of enterprise development has been fully corroborated in the famous costumes. Speed is more important, and more important is safety. For this point, Chen Xing will not relax at all. "More than 95% of our terminal stores are profitable, and only 2 to 3% of the shops are guaranteed. Cooperation must make others earn money, otherwise no one will follow you. Terminal shops of high quality are not easily realized, but from the terminal management of famous entrepreneurs. Celebrity has formed a perfect system in terminal management. Both terminal marketing, personnel training, technical support, publicity and promotion, service standard and so on, all operate smoothly. Chen Xing said he spent most of his time patrolling shops all over the country as a shop "doctor." When you go to the store, you don't need to ask, just look at the shop's shopping guide service, the display of goods and the atmosphere of the whole store, then you can judge the sales situation of the whole store. "Find problems, change immediately, change immediately." Under such strict system of terminal management, the development of Ming Hao is not only fast, but also efficient and safe.

Chen Xing's many business ideas have an important core, that is moving. Moving customers is to achieve perfect service, respecting "moving" philosophy at the terminal, and selling is moving customers. To this end, we have launched the "three hundred service" service concept, that is, 100% enthusiasm, 100% dedication, 100% efficiency, and sincere service and quality service. From the beginning of the opening of cooperation, to every garment sold to consumers, every time the famous person brings to the consumer is a moving. In the shop of famous Hao, when customers come in, the first thing to greet him is the very friendly smile of shopping guide. When pregnant women come in, the shopping guide will first let her sit comfortably. When it rains, customers do not bring umbrellas. In this regard, Chen Xing put an account like this: "an umbrella is also 10 fast money, the wholesale cost may be as long as 5 yuan, but its moving to consumers and the resulting consumption potential will be endless.

Over the years, Chen Xing has been adhering to his principles and ideas to drive a company to move forward. Chen Xing thought that the goal was not to be accomplished, but to surpass, because his principle of doing things was to do the best without doing or doing. The aim of celebrity is to "build 100 years' brand and create 100 strong enterprises". In order to become a public company in the world, we hope to be listed as a public company in three to five years and make greater contributions to society.