Another Fashion: Twelfth Shenzhen Trade Fair

stay Chinese clothing Industry, there are two time nodes every year to inspire people in the industry. One is Beijing's CHIC at the end of March. One is the China (Shenzhen) international brand clothing and apparel fair in early July. The two exhibitions have laid the strategic pattern of Pyramid's "Shuangfeng and two water diversion".

Today, China (Shenzhen) international brand clothing and apparel Fair (hereinafter referred to as " Shenzhen Trade Fair "We are heading for the twelfth year, and we have seen a grand opening in Shenzhen Convention and Exhibition Center from 8 to 10 July. 12, in the traditional Chinese concept is a cycle, then this southern industry exhibition will bring people how surprised?

The theme of this year's trade fair is fashion, attitude, which is quite new in domestic fashion shows. In this context, fashion is not only material, physical, but also spiritual and conceptual. Fashion is not only an industry and a few people, but an open platform for everyone to participate in. This theme actually embodies the long-term, strategic thinking of the exhibition organizers.

Is it really possible to make people's lives better? What is the ultimate goal of fashion? For some fashion brand enterprises, how long can the profit oriented irregular movement go far? When fashion is popular, people will have unlimited possibilities to create fashion. What does this new fashion show?

After 11 years of ups and downs, it has grown into a recognized top event in the industry. However, the organizers recognize that the garment industry as a representative industry of the fashion industry is expanding into a broader field. The trend of cross-border fashion and integration becomes more and more obvious. It is the general trend that the fashion exhibition will transform from the traditional professional trading platform to the modern fashion exchange platform. Who can grasp the opportunity and occupy the commanding heights?

Fashion needs to rethink the core value of the brand. It needs to realize the harmonious symbiosis of unbounded and other needs. It needs to form a sharing platform to break the boundaries of the industry, and it needs to establish a brand-new and future view of fashion. The twelfth China (Shenzhen) international brand clothing and apparel Fair will be blooming with a fashionable attitude, thinking fashion, building fashion and defining fashion in a new perspective.

　　 Professionalism -- the foundation of exhibition "exhibition"

The professionalism of the fashion show is reflected in whether it can become a platform for market transactions and the guidance of the industry's wind direction. The twelfth Shenzhen trade fair not only consistently inherited successive successes, but also showed new characteristics.

In the name of trade fair, commercial value is the first thing to do. China (Shenzhen) international brand clothing and apparel Fair held the idea of conducting brand culture and enhancing fashion value at the beginning.

Promoting regional brand development is a distinct feature of trade fairs. Entering the trade fair, the first impression was the joint fleet of Shenzhen fashion industry. 本届服交会展览面积扩大至近8万平方米，6大展馆、十余个细分展区，3500多个展位，将吸引着来自数十个国家和地区的逾千家优秀品牌、数万名专业观众齐聚于此，玛丝菲尔、影儿、娜尔思、欧柏兰奴、爱特爱、马天奴、odbo、艺之卉，以及季候风、朗黛、茗、纳帕佳、吉祥斋、杰西、DGVI、卡汶、蒙迪爱尔、拉芙妮、伯柔、华丝，梦依诗、泰玛、巴俪锦、BELL0ANN、AUM、MOVEUP、渔、丽琪、VJC、莱尔利奥、安奈尔、JOJO、唯简、卡尔丹顿、梵思诺、龙浩、EIN、卡迪黛尔、深东浩、巴菲尔、形上、注释、薇娃惟斯、美标、非古、东昌、名盾、珂罗娜、哎呀呀等众多品牌将出现在服交会上。 The odbo brand will hold the theme "Nirvana" display and fashion show during the trade fair, and express its unique attitude towards life, which is worth looking forward to. Besides, designers and brands of Britain, France, Italy, Japan and Korea will also continue to make their debut.

With the gradual popularization and popularization of the concept of "buyer" in China and the keen demand of clothing brands and department stores, the buyers' field procurement area (located in number 2) will be specially set up at this fair, with a focus on purchasing professional buyers at home and abroad who have purchase intentions and orders to come to visit and negotiate with them and place orders directly. At that time, the organizing committee will have a comprehensive cooperation with Beijing's contemporary, Nanjing Golden Eagle, Shanghai Bailian, Shandong Ginza and other large domestic department stores, and invite the general manager and principal leaders of the large shopping malls, as well as professional fashion buyers from all over the world to gather together to carry out the "one to one" negotiations. The international independent designer joint exhibition, jointly hosted by more than 10 international designers, will also be on display in the "buyer's procurement area". At the same time, the Italy space, composed of nearly 10 independent designers organized by the Italy Fashion Association, will also appear in hall 9. The concept of exhibition operation centered on the buying system will become a new opportunity to promote the upgrading of China's clothing brand strategy.

This year, another feature of the trade fair's professionalism is to integrate upstream and downstream resources and achieve zero distance industrial chain docking. Eyeglasses exhibition area first appeared in this trade fair "buyer's procurement area". Henggang Shenzhen Street office joined hands with nearly 20 enterprises of Guangdong spectacle chamber of Commerce to participate in this exhibition. Henggang has become the largest production base of high-end eyewear brands in the world, and the top 70% spectacle brands of the world's top brands. With the help of this exhibition, horizontal links between industries have been carried out. Through the deep cooperation with clothing brands, transformation and upgrading from production and processing to independent brands have been achieved. The Shenzhen garment industry association will also jointly underpin the underwear exhibition area in Guangdong Province, and the famous underwear brands in Guangdong Province will debut on the same stage, interpreting underwear fashion; and the 2012 exhibition of Shenzhen clothing equipment will also be held at the same time as the trade fair. The clothing equipment exhibition was held for the first time at the trade fair. The exhibition area was 2500 square meters. The nearly 20 well-known domestic sewing enterprises organized by the Shenzhen sewing equipment industry association attacked the situation under the severe test of the sewing equipment industry, and presented the excellent sewing equipment as a whole and seamless connection with the garment industry. 2012 Shenzhen international textile fabrics and Accessories Expo was also held in the same period to display the latest international textile fabrics and accessories, and display the international trend of excipients. Three, the whole industry chain can be viewed from the exhibition hall without professional exhibition.

The development of high-end smart thinking industry is a major feature of the Shenzhen trade fair, which will be held at the beginning of the Shenzhen trade fair. At the present, the 2012 summit of China's department stores and apparel brands will be held in MYMO, and the conference of China's excellent agent brand terminal operators will be held at MYMO. China's department store and Apparel Brand Summit Forum will focus on the focus of shopping malls and brands in the light of the development trend and actual demand of department stores and apparel industry in the new situation. The conference of China's excellent agent brand terminal operators was founded in 2007, and has been the largest exchange activity for Chinese garment agents in recent years. In addition, the monsoon / international fashion brand transformation and upgrading and overseas buyers forum will be held as the theme of the "innovation and transformation path of garment industry under the new pattern". The two directions of "the perfect transformation - the road of industrial upgrading" and "the internationalization of Chinese clothing and clothing brands" will be discussed in detail. The first China international fashion underwear Forum jointly organized by the Shenzhen apparel industry association and Guangdong lingerie Association will try to provide a reference and breakthrough for the development of China's underwear brand through the successful development track of several original local underwear brands in Guangdong. The leading fashion forecasting and trend analysis institution WGSN will hold a seminar on fashion trends during the current trade fair. WGSN international editor in chief came to the scene to share with you the research and forecast made by more than two hundred experts from WGSN, taking the lead in prying into the new trend of 2013/14. The seminar is designed for buyers, planners, purchasers, business designers, clothing brand marketers, and provides practical insights for them.

common Enjoyment -- the way to expand the exhibition of exhibition

The Shenzhen Trade Fair is no longer a single trading platform. It is committed to becoming an open platform to integrate fashion resources, disseminate fashion value, and promote the deep development and all-round integration of Chinese and foreign garment industry and related industries. Sharing has been particularly prominent in this trade fair, including the sharing of fashion at home and abroad, the sharing of fashion industry and industry, the sharing of professional fashion and popular fashion.

Highlight the original design and integrate the international trend is the current trade fair. Fashion Space The distinctive features of this year's special fashion show (Hall 5), Yi Zhi Hui, odbo, EIN, Bohemia, Jane, Pu Pu Feng, Lian Ni, Yi Feini, Mu Lan, bitienlu, Anlieana, East West, Mass Phil, Na Er Si, Jesse, Ying Er, Jia Wen and many other brands and outstanding designers at home and abroad will be on the top stage of fashion to show the original design power of the colorful melody and charm.

The supporting activities such as opening and closing ceremonies, evening parties, and Chinese and foreign famous teachers' performance exhibitions have always been a beautiful scenery for the trade fair. On the evening of July 7th, the monsoon will hold the "welcome to the monsoon fashion celebration" opening dinner; the opening ceremony of July 8th, the auspicious celebration of Ji Xiang Zai, "ten years in the same hall" Art Festival, the New Oriental culture's dress civilization and the eastern aesthetics will be staged. On the evening of 9, MYMO's fashion show will show different fashions and ultimate elegance. After last year's "fashion turning point" creative party, this year's weekend pictorial will again join hands with the organizers to create a grand fashion creative party.

During the trade fair, the "boundless creative global tour" will be magnificent. The tour is hosted by France's New Fashion Association, China's only partner, France New Fashion International Organization. With the core idea of "promoting creative and innovative lifestyles", it launched a global tour from Paris, France in the first half of 2012, and landed at Shenzhen trade fair in July. At that time, there will be top designer brand and more than 20 original design power, which will be unveiled at the 9 exhibition hall of Shenzhen Convention and Exhibition Center.

In addition, in the context of the country's vigorous development of the cultural industry, the organizers also strengthened cooperation with Shenzhen and district government departments. During the trade fair, they launched the "Luohu Fashion Night" - "the invitation of the elite masters", "beautiful culture Futian day - Futian District women leaders, female entrepreneurs' demeanor Exhibition" (clothing provided by Mondial al) and "Longhua creative Pavilion" and other rich fashion culture activities, so as to continue to promote Shenzhen's strategy of "fashion and creative capital" with international influence.

　　 Service -- the spirit of exhibition "exhibition"

Service is the core index to measure whether an exhibition can be sustainable development. While focusing on the value of brand communication, Shenzhen Clothing Fair has always been seeking to create its own value with quality service. In addition to continuing to strengthen cooperation with foreign upstream and downstream industry chains, the fair will invite more foreign buyers and exhibitors to participate in the exhibition, and will continue to innovate supporting services to meet the different needs of customers at home and abroad, such as the establishment of a "trade advisory desk" at the scene, to input the brand information into the computer database, and to assist professional audiences in free inquiries.

At present, many fashion shows are faced with the dilemma of "self editing, self-directed, self acting and self watching". A very important reason is that it is impossible to let the fashionable light of self indulge oneself penetrate the shell of the beautiful exhibition. From brand fashion, professional fashion to popular fashion, urban fashion is the only way for transformation and upgrading of costume exhibition. The organizers of the Shenzhen trade fair are keenly aware of this, and realize the magnificent turn from fashion industry to fashion culture, fashion value and fashion attitude. Today's Shenzhen Trade Fair has become an important starting point to promote the development and upgrading of the garment industry. It has become a stage to enhance the soft power of Shenzhen's fashion industry, and become a weathervane showing the trend of fashion and an incubator of excellent original brands. The organizers of the Shenzhen fair are becoming the fashion promoter of Shenzhen to become the fashion source of China and the world.

After 11 years of Shenzhen trade fair, it is no coincidence that today's clouds and wood show are in the forest. Its traders jumped out of the "exhibition to run the exhibition", looking at the practical needs of creating the soft power of fashion, looking at the interaction between brands and consumers, looking at the strategic innovation of the traditional form of exhibition, and exploring a fashion exhibition with Shenzhen characteristics. The Shenzhen Trade Fair has great cohesion, absorbency and charisma because the eyes of the traders are far beyond the exhibition. In a sense, the success of the Shenzhen fair is the success of the exhibition concept and the success of the fashion philosophy. The success of the Shenzhen fair shows that the fashion with attitude is alive and the fashion exhibition with attitude will last forever.