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Hermes Fraud Chain: Exploring Underground Warehouses And Secret Suppliers

2012/6/29 10:53:00 27

HermesChanelLuxury Goods

  

Hermes

, GUCCI, LV, Burberry, Chanel (micro-blog)...

The first-line brand you want can be bought here.

And the larger and larger group of Amoy goods has made the businesses that insist on selling underground.


After 2004, rampant fake goods made Luohu commercial city a key purge of the Shenzhen municipal government. Even now, the Shenzhen industry and commerce bureau still visits the six floors of the building every day.


"I love Hermes!"


Miss Wu, editor of a professional website in Shenzhen, has an average monthly salary of 8000 yuan. Typical small white collar workers have several beautiful bags, favouring Hermes and Chanel. Like many friends, Miss Wu's bags are bought from Luohu commercial city.


During the Dragon Boat Festival holiday, our reporter walked along with Miss Wu into the commercial city of Luohu and met the middle-aged women who were wandering around the city from time to time. Most of them were holding Chaozhou accents, taking young fashion women as their prey. They all followed the soft voice and asked, "do you need bags? I'll take you to buy them.


Miss Wu has a seller who knows her well, and she is satisfied with the price and price of Hermes.

The shop is on the third floor and has to go through long corridors and small shops.


After the return of Hongkong in 1997, the Shenzhen and Hong Kong businesses were convenient. Luohu's commercial city was expanded to more than 1700 rooms due to the hot rental and difficult shops.

Of the two or three and four floors, more than half of the shops sell bags.


In a small shop less than ten square meters, all shelves are covered with unknown brand bags.

Miss Wu marked herself as a frequent visitor and asked directly to see the sample album. The shopkeeper began to admit that there were famous brand bags in his shop.


"Here is a tight check. Our famous brand bag is not available for samples, but it can not be displayed on the shelves."

The shopkeeper explained that he took out two big picture books from the drawer conveniently.


"One is Hermes, and the other is Chanel. You can pick out what you like first."

The shopkeeper became enthusiastic and took out two picture albums from the drawer to the guest reporters. "These two are the new models of GUCCI (micro-blog) and LV last year. You can also see if you like them."


In each of the nearly 1000 pages of the color printing album, the items are clearly and categorized into the large, medium, small bags, wallets, glasses, shoes and even accessories of the brand.

Each type and color are clearly marked and easy to choose.

Before buying, you can see the real thing first and then buy it satisfactorily.


According to the store owner, they have ten first line brands to choose from.

"GUCCI and LV sold best in the first two years, and the number of Hermes in the past two years increased rapidly, while buying Burberry,

Chanel

There are more and more people.

The shopkeeper said.


According to the statistical analysis of the most valuable top 100 brand list released by Millward Brown, the brand value of luxury brands increased by 15% in the past year, of which Hermes was most conspicuous, its brand value increased by 61%, followed by Burberry's rise of 21%, LV's rise by 7%, while GUCCI's brand value decreased by 14% compared with the same period last year, while Chanel's decline was 2%.


"But Hermes is not ripe for GUCCI and LV, and the cost is high, but the price of Hermes is much more expensive, so our price is two or three times more expensive than that of GUCCI and LV."

The shopkeeper said.


Dangerous trade


Under the recommendation of shopkeepers and customers, the two sides began to enter the bargaining process.

According to Miss Wu, this is a highly skilled technology with high gold content. After the counter-offer, the bid should be based on the quality of its products.


First of all, the main styles of each brand of the shop are different quality goods. Ordinary goods, fine goods and even small quantities are parallel imports. Different quality and natural prices are different.


The lowest price for ordinary goods, a Hermes bag price ranging from six hundred or seven hundred yuan to one thousand yuan, while GUCCI and LV are cheaper, and some two hundred or three hundred can also be traded.


The second is excellent super goods.

A super A price of Hermes is around two thousand yuan, while the super A packages of GUCCI and LV also amount to nearly 1000 yuan.


In addition, if there are some classic classics, the shopkeeper can provide parallel imports, that is, to take private goods, buy from Hongkong or abroad at a low discount, and buy the goods directly from the buyers, evading Customs duties, so the price is equivalent to three to forty percent off of the same stores in the domestic stores.


Every picture of the bag is numbered in the picture book. After the buyer has chosen the style, the seller can only send the goods to the supply warehouse for the shipment.

More than ten minutes later, the shop owner used a large black trash bag to bring up nearly ten different brands of different quality brands.


With Miss Wu's discriminating power, the common goods and the fine goods are the same appearance, the fabric feels close, the tag, the trademark, the commodity identity card are the same, but there is a clear gap between the two.


"These two bags are made by different manufacturers," the shopkeeper pointed to an orange red Hermes square medium bag. "Some manufacturers are poor in resources, they can only buy Fabrics, but they can not buy them. Some manufacturers have very strong resources. They can be bought from fabrics to accessories, and their quality is almost the same as genuine products. The difference is only in the workmanship."


Just as the shopkeeper patiently explained to us the quality and price of each bag, there was a riot outside the corridor, and the shop guy rushed in from outside. He said, "coming and coming!" then all the famous brand bags were re swept into the black "garbage bag" and carried away by the shop boy. The shopkeeper also picked up all the luxuries picture books with haste, and handed the unlicensed bags on the one or two shelves to Miss Wu.


"This is the second inspection of the trade and Industry Bureau today. After this time, it will not come again today."

The shopkeeper said.

According to the shopkeeper, since its entry into the commercial city of Luohu, it has been almost frightened every day for nearly five years. "In case of being caught selling counterfeit brand bags, or seeing these famous brand picture albums, they will face heavy fines or even shop for half a year, which will be a great loss to us."


Since 2004, the Shenzhen industrial and commercial bureau has been cracking down on counterfeit and shoddy goods in Luohu's commercial city as a focal point, with staff inspecting at least two times a day, sometimes up to five times.

However, in the main elevator estuary of the Luohu commercial city or on the first floor, there are staff notified by the merchants on each floor. Once the officers and men of the trade and Industry Bureau are entered into the commercial city, they will be informed upstairs immediately. This is also why most counterfeit goods are counterfeited.

Luxury goods

Shops are on the two or three and four floors.


Ten minutes later, the wind had passed, and everything returned to "normal". Miss Wu continued to choose bags and haggle, and the shopkeeper continued to sell his luxuries.


The secret supplier


"We are only selling goods. We have no use to catch us. We will catch someone else to do this business."

The shopkeeper complained that, as far as he was concerned, the industry and Commerce Bureau could not eliminate the market as long as there were goods and customers.


The source of supply is the key.

According to shopkeepers, each brand atlas contains pictures produced by different manufacturers. On the atlas, the reporters found that these factories include "starlight", "Sheng Xing", "new century (11.81,0.00,0.00%)", "Sun Sheng" and so on, while the producers who make the atlas are the warehouse owners who are responsible for the total sales.


"It is impossible for outsiders to enter the industry."

The owner told reporters, "we don't know where the factories are producing these bags, and the warehouse is directly linked to us.

The warehouse will find us selling the imitation bags, and it depends on our shop, after long time mutual understanding and confidence building. "


In the vicinity of Luohu commercial city, there are several warehouses in stock. The sizes of different warehouses are different. The most cattle businesses can pfer goods from all warehouses, and our shopkeepers only know two of them.


The mysterious warehouse is a place where consumers are not accessible.

The newspaper reporter was allowed to enter the warehouse at the next selling point of the famous brand imitation package, Luohu Haiyan clothing mall, and opened the warehouse door. It smelled the smell of the nose. The store of less than thirty square meters was full of all kinds of brand bags, clothing, shoes and other commodities. Besides the first line of cards, there were quite a number of second-line brands, such as CK, TOMMY and so on.


"Our warehouse is generally not external, only a very trustworthy regular customer or good friend can come directly to pick up the goods, and if you pick the goods in the warehouse, you will definitely give you the best price."

Shopping guide told reporters, "if the warehouse address is leaked, it may be found at any time by the industry and Commerce Bureau. It will be a heavy loss."


When referring to production suppliers, the shopping guide also immediately said "I don't know".

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