Launching "Upgrading Project" For Puning, A World-Class Textile City.

Industry is not only a traditional industry in Puning, but also the first pillar industry, with an annual output value of 47 billion yuan.

Behind the huge scale of the industry, the scale of enterprises is small and the core competitiveness is not strong enough.

In order to solve the problem of industrial development, Puning vigorously implemented the "upgrading project": "offline" accelerated the combination of production, teaching and research, established the textile and clothing science and Technology Research Institute, promoted the technological innovation capability of the industry, promoted the informatization process of the garment industry online, and built the international clothing network mall.

Invest 358 million to implement "upgrading project"

The author learned from a data provided by the Puning Municipal Bureau of letters that at present, the total investment of the city is over 100 billion yuan, including 6 textile and garment enterprises, 29 enterprises with more than 50 million yuan, and 16 enterprises with annual industrial output value exceeding 100 million yuan.

The industrial output value of the textile and garment industry in the city is 47 billion yuan.

At the same time, the development of Puning's textile and garment industry is short.

In the implementation plan of the "2012 provinces Department of industry, University, research and major projects", I pointed out the problems and disadvantages of the textile and garment industry in Puning: small scale, weak core competitiveness, shortage of professional talents, weak sense of innovation, brand awareness and cultural characteristics. The ability to grasp and respond to market changes needs to be improved.

To this end, in the "Jieyang textile and clothing industry promotion project", the local support support, textile and clothing enterprises and other ways to invest 358 million yuan "promotion" of the industry.

Li Yijiang introduced that the so-called "upgrading project" was led by the Jieyang science and Technology Bureau and the Puning municipal government. The Puning Municipal Science and Technology Bureau, the Bureau of letters and industry, the Bureau of industry and Commerce and other related units participated in the project. Several leading textile and clothing enterprises in Puning jointly took the responsibility of the Donghua University, Tsinghua University and other universities to undertake the cooperation of the Provincial Academy.

At the beginning of this year, the textile and clothing science and Technology Research Institute was set up in Puning, the first textile and clothing scientific research institution in East Guangdong.

The Institute provides technical advisory services for Puning and even East Guangdong textile and garment enterprises, such as technological innovation, technological support, pfer of scientific and technological achievements, production, research and research, training of high and new technology enterprises, and personnel training.

In May 2011,

He agreed to set up a national textile and garment product quality supervision and Inspection Center (Guangzhou), Puning clothing product sub center in Jieyang.

Build international clothing network mall

"Offline" speeds up the combination of production, teaching and research, and promotes the upgrading of technological innovation ability of the industry, and solves the problem of product quality and core competitiveness.

The "online" promotion of the textile and garment industry informatization process, to create an international clothing network mall, is to solve the problem of enhancing brand awareness and influence.

"In order to build new marketing channels and enhance brand awareness, it is mainly to create an international clothing network mall as a breakthrough."

Bao Hewen told the author that the international clothing network mall, based on the Puning textile and garment industry chain, set up an electronic commerce support platform which integrates information exchange, product exhibition, business negotiation, product paction, online payment, logistics distribution, and safety certification.

It is reported that at present, the construction of Puning international apparel network mall has invested about 8000000 yuan to complete the preliminary construction of the network infrastructure. The official website and the B2B e-commerce function have also been developed and implemented, and entered the trial run stage.

After the normal operation of the international clothing network mall, the turnover of Puning's textile and clothing will double.

Bao crane is full of expectation.