Wenzhou Private Shoe Enterprises: Solve The Dilemma And Turn Danger Into Opportunity

October 12th, this year's shoe industry crisis in Wenzhou is constantly under heavy pressure.

Due to the macroeconomic factors such as rising prices of raw materials and tightening money, SMEs are generally facing difficulties in financing and private lending. Many small and medium enterprises in shoemaking industry generally feel that the pressure of survival is not as good as in previous years. Wenzhou, where private economy has been relatively developed, is a typical representative of a predicament.

The underlying cause of Wenzhou's dilemma lies in the continued tightening of monetary policy and the tighter liquidity of the market.

In fact, according to industry experts, this issue of private lending in Wenzhou highlights the deterioration of the financial ecosystem caused by the two element dilemma of China's financial system, especially the banking system.

Through market research and interviews with scholars in the industry, the author tries to analyze the underlying reasons behind the predicament of Wenzhou's enterprises, and provide a reference for readers and related enterprises.

Wenzhou, as the leader of China's footwear industry, has always been the "dominating" market in the name of shoes.

It is reported that Wenzhou is now producing

Xie Rongfang, executive chairman of Wenzhou shoe leather industry association, said: "if part of the enterprises in the first half of the year are in trouble, they can be seen as eliminating backward enterprises in the process of pformation and upgrading.

I interviewed the variety show.

The Wenzhou municipal government attaches great importance to the current enterprise crisis and has launched the emergency plan. On the one hand, it has done everything possible to do the rehabilitation work that has been stopped by the boss because of the road running and suicide. On the one hand, it coordinated the 25 banks in Wenzhou to issue a joint statement on "no money and no pressure on loans" to support the small and medium-sized enterprises under the predicament and stabilize the entrepreneurial mood.

In addition, 48 financing guarantee institutions in Wenzhou have made decisions and issued initiatives, resolutely not engaging in illegal deposits and payments.

Chen Derong, vice governor of Zhejiang province and Secretary of the Wenzhou Municipal Committee, said that after Hu Fulin left, the government had been working to mobilize Hu Fulin to come back as soon as possible. The government protects citizens' personal and property safety according to law. The government will actively help the enterprise to implement production self-help and get out of the difficult position.

Xie Rongfang, executive chairman of Wenzhou shoe leather industry association, said that first of all, we need bank support to deal with the crisis. First, we need to lower interest rates, and the two is not to pump money.

"It's killing them again. Not only small and medium-sized enterprises can't escape, but big businesses are also living on loans."

He stressed that banks need to change their ideas and save enterprises, which is also a way to save banks themselves.

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In such a serious financial crisis, enterprises in addition to the support given by the government, the most important thing is to re plan themselves, pform and upgrade, ensure product quality, increase investment in innovation and a series of measures.

Throughout today's shoe market, all kinds of brands are very crowded, and bombing advertising is also endless. Consumers are losing interest in such propaganda.

Little is known that the most important thing for an enterprise is to ensure product quality. Quality is the basic guarantee for communication. In order to create product, brand and corporate image, the company can create more space for the dissemination of its brand.