Red Bean Comfortable Men'S Clothing Appeared On The "China Brand Day", And National Brands Led Comfortable New Consumption

Gather the consensus of brand development and the joint force of brand development. On May 10, 2023, the seventh "China Brand Day" will arrive as scheduled, and the five-day China Brand Day will be held in the Shanghai World Expo Exhibition Hall. In this wonderful brand event, Red Bean Comfortable Men's Wear made a stunning appearance with the star piece "Red Bean 0-Sense Comfortable Shirt", conveying the development power of China's own brand to the outside world.

As one of the top 100 Chinese brands selected by the World Brand Lab for many years in a row, Red Bean, a 66 year national brand, has explored a new path of development and won the first opportunity in the market competition. Last year, Red Bean Men's Wear was awarded the "pioneer of comfortable men's wear track" by the China National Garment Association, and the brand image of "classic comfortable men's wear" has been deeply rooted in the hearts of the people.

Innovation leads high-quality development and improves the core competitiveness of the brand

Brand is the common pursuit of producers and consumers, the direction of supply side and demand side upgrading, and an important embodiment of the comprehensive competitiveness of enterprises and even the country. Since 2017, China has set May 10 every year as the China Brand Day. This year's China Brand Day takes "brand new strength, quality new life" as the theme to spread the concept of brand development and show the new potential of Chinese brands.

In the Jiangsu Pavilion of "River and Sea tassels", the booth of Red Bean Comfortable Men's Wear attracted many visitors' attention. As a representative of domestic clothing brands, Red Bean Comfort Men's Wear has steadily promoted brand building over the years, and has persevered in the pursuit of innovation. This time, with new positioning, new image, and new products, the comfortable brand image really shines. Red bean men's wear creates luxury 0-sense comfortable shirt, innovation leads high-quality development, and injects fresh vitality and vitality into the brand.

According to the person in charge of the Hongdou men's wear booth, the 0-sense comfortable shirt is the best work of the high-end transformation of the Hongdou men's wear brand. It is the ultimate single product created by gathering the world's top resources, with sales exceeding 460000 pieces. Red bean men's wear won five authoritative awards in China, France, the United States and Italy with this piece - China Bazaar Men's Annual Men's Shirt Award, France Double Sided God International Innovation Design Award, the United States MUSE Award, Italy A Award and IAI Global Design Award.

Innovation is an inexhaustible driving force for brand development. Since the launch of the strategy of "classic comfortable men's wear", Red Bean men's wear has continuously strengthened the research and development of products, upgraded fabrics, processes, patterns, and scientific and technological functions, endowed products with innovative technology, changed consumers' "pain points" into "highlights" of products, and established "brand power" with "product power", It better adapts to the requirements of Chinese people for a higher quality of life, and demonstrates the extraordinary strength of Chinese goods.

Brand building promotes high-end upgrading and promotes the light of national brands

Behind the rise of Guochao is cultural confidence, product confidence, scientific and technological confidence, as well as the inheritance of the ingenuity of the times. Strength is the foundation of Chinese brands. Founded in 1957, Red Bean is one of the first rising men's clothing brands in China. Red Bean men's clothing focuses on creating a brand image of "classic comfort" and upgrading to high-end. It originates from 66 years of adherence to the textile and clothing field, and is more aimed at meeting consumers' increasingly upgraded comfort needs, promoting national brands and promoting the light of national products with the power of inheritance and innovation.

Brand building requires a long time of operation and deep cultivation. In the face of the changing times, brand transformation has become a "required course" for enterprises. Red bean men's wear has an insight into the consumption trend, and its products, communication, channels, and operations have been upgraded in an all-round way to create comfortable and popular products in the market, such as 0 sense comfortable shirts, plus 1 comfortable pants, to provide consumers with more comfortable products and services, to improve consumers' comfortable living experience in an all-round way, to continuously empower the brand's high-end, and to achieve the breakthrough and leap forward of national brands.

Rely on quality and reputation to build the brand foundation and remain invincible in the market competition for a long time; Take a new development path of high-end, digital and intelligent, and online to make the brand more dynamic, innovative, and competitive in the market. Around the main clothing industry, Red Bean Menswear breaks the shackles of development with "comfort", continues brand building, and creates a new market highland, becoming a synonym for comfort in the eyes of more and more consumers.

With a quick and steady stride, Red Bean Men's Wear is accelerating at a comfortable new track, leading a comfortable new consumption with high-quality development. To create a good Chinese brand is to create a good business card that China has passed to the world. Red Bean Comfort Men's Wear will continue to strengthen its own brand construction, practice the social responsibility of "brand development and brand power", and show the world the strong strength of Chinese brands.

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