Gerui Family'S Summer Clothes Are Upgraded And Updated, Helping The Baby With Cleft Lip And Palate Smile Again

With the rising temperature, summer clothes are being updated. Consumers represented by the new generation of parents Children's summer clothes The requirements of are increasingly diversified: not only have cool and comfortable wearing experience, fashionable and novel visual effects, but also have convenient care and spiritual added value.

The new model launched this year by Geruijia, the clothing private brand of Leyou Pregnancy and Infant Children summer wear We not only have innovative and distinctive styles such as stain resistant fabric T-shirts, cool T-shirts and new national style series, but also jointly launched the "Smile at Children Program" with Pigeon and Smile Angel Fund to meet consumer needs in an all-round and multi angle way.

Smiling program for children with cleft lip and palate

Children with cleft lip and palate are called "angels kissed by God", and cleft lip and palate affect their facial beauty and quality of life. In order to help children with cleft lip and palate from families in difficulty, for many years, Pigeon, Leyou and the Smile Angel Foundation have jointly launched "Love Transmission, Smile", "Smile New" activities, and participated in "Tencent 99 Public Welfare Day", "Smile Angel Foundation Charity Parents and Children Summer Camp" and other public welfare activities.

This year, Leyou Geruijia, Beiqin and Yanran Angel Fund jointly launched the "Smile at Children Program" again, especially the co branded T-shirt of Li Yan's painting Panda and Bird&Beiqin Cute Children Care Series. During the activity, 10 yuan will be donated to the Yan Ran Angel Fund for each commonweal co branded package sold to help children with cleft lip and palate improve their quality of life.

This move not only creates a new choice of clothes that are comfortable to wear and easy to match and contain good expectations for children, but also calls on more parents and babies to participate in the public welfare, share and pass on love, and spread the seeds of love to more children's hearts.

New technology of fabric, very comfortable in summer

As a brand that has cultivated children's clothing market for many years, Gerui Family Pay great attention to consumer research, and "accurate R&D and design" after insight into the pain points of demand:

In view of the pain points of children's clothes that are easy to get dirty and difficult to clean, Geruijia has specially developed anti fouling fabric T-shirts. The fabric adopts hydrophobic nanotechnology, which can bounce off most liquid molecules like lotus leaves, so as to prevent clothes from being wet and dirty by beverage sewage, and it can be easily cleaned even if stained with dirt;

Considering that children's metabolism is more vigorous, and ordinary summer clothes are hot and sticky, Gloria has developed a cool T-shirt. The fabric adopts the cool mint synergistic system, which has the function of instant cooling in contact, giving the wearer more cool experience;

Considering that the children have more activities in summer and do not want the clothes to have a sense of bondage, the Gori family adds Solona fiber to the one-sided cloth. The "spring" molecular structure fabric not only brings a soft and fluffy feel, but also makes the clothes elastic and shape preserving.

The application of this series of new fabrics has improved the comfort of these series of summer clothes. Also because of the new solutions to some pain points that have puzzled consumers for a long time, the market prospect is optimistic by the industry.

New national style series, both classical style and comfortable experience

In terms of style design, Geruijia not only timely captured the current fashion trend of children's clothing, but also constantly pursued the balance between fashion and comfort, giving consumers a surprising answer.

In recent years, with the return of national self-confidence and the rise of national fashion culture, more and more new generation parents have become more and more interested in national style clothing. However, the traditional Chinese style children's clothing is not suitable for everyday wear because of its cumbersome details and inconvenient wearing and taking off. How to have both classical style and comfortable experience has become a problem of "you can't have both fish and bear's paw".

Based on their keen insight into this fashion trend, Geruijia's designers have made a new interpretation of the classical Han style clothes. The new national style series, as a new and improved version of Han style clothing, is more convenient to wear and take off in style and details. At the same time, it uses the patterns of ink and wash lotus pond, crab, colorful lion, and other ancient rhymes and childlike charm, supplemented by the details of the ancient style such as buttons, plackets, tie dye, etc., bringing the new national style cool experience of both ancient rhyme and comfort, so that children can easily experience the ancient charm of traditional culture from childhood.

In addition, Gloria also launched strawberry summer, secret garden, happy summer, jungle festival and other theme series, giving the little baby's summer wardrobe a variety of beautiful choices with different styles and combinations.

From Modal to Modal family, classic iterative upgrading

From the perspective of past performance, the infant and child interiors of the Geruijia brand have performed particularly well, especially the classic series such as Modal, which have always been popular with consumers. For this classic product, Geruijia is not satisfied with the status quo, but is constantly striving to achieve iterative upgrading of the product, in order to better meet the constantly updated dress requirements of consumers.

This time, the new Geruijia summer clothes deeply subdivided the Modal underwear series, and comprehensively expanded to include the "Geruijia Modal Family", including the "breathing Modal" with soft and delicate feel, the "cloud clothes" with thin and light weight, and the "Modal Family" without bones, traces and constraints.

Especially worth mentioning is the Modal Cloud Clothes. In view of the consumer's demand for not only comfort but also appearance in the interior decoration, the cloud hollowed out jacquard technology is adopted, which is not only cool and comfortable, but also can feel and see the full sense of quality, simple but not simple.

Starting from consumers and returning to consumers has always been the business philosophy of Geruijia, the clothing private brand of Leyou Pregnancy and Infant Kids, and Geruijia has therefore been recognized and loved by many new generation families. It is believed that in the future, Geruijia will continue to focus on the new needs of consumers in the era, be honest and innovative, provide fashionable and interesting high-quality products for new families in China, and help "parents have no worries about raising children, and children grow healthily".

[Introduction to Gloria]

Gloria's great family is owned by Leyou International Business Group Children's wear brand In 2011, born of love, designed with the love of parents, and built with craftsman's heart, it was affectionately called "an indispensable brand in children's wardrobe" by millions of families.

The Gori family loves what you love. Establish enterprise standards higher than (≥) national standards, from raw materials to finished products, 16+processes, 10+inspections, safety A standards, and guard growth. It is committed to the research, development, design and production of comfortable, safe and versatile clothing for babies in all seasons. Love every step of your baby's growth.

From 700+Leyou stores: "skin friendly", "comfortable", "reassuring Class A", "baby's first underwear", "good matching", "from small to large" and so on are the comments shared by mothers.