Building A Great Synergy Of Business Ecology And Anchoring "Big Health + Big Future" In A Century

Along Chang'an Street to the East, several skyscrapers stand here. This is Beijing CBD. According to the latest ranking of global business district attractiveness, Beijing CBD ranked seventh, ranking the first in China.

The center of Zhengda is located in the core "golden cross". Facing Guanghua Road in the north and China Zun in the west, overlooking CCTV Tower, it consists of two 238 meter high twin towers, one of which serves as the China headquarters of Zhengda Group and the other is the world Chinese business center.

Based in Beijing and looking at the world, Zhengda Group places great hopes on it and pays special attention to it.

Luo Jiashun, vice chairman of Zhengda Group and executive chairman of Zhengda commercial real estate group, said, "there is no lack of Grade A office buildings in Beijing CBD, but we need to take a longer-term view and innovate from concept, positioning to implementation." The intention of Zhengda center is not to build an office building, but to combine the advantages of Zhengda Group in industry, operation and service, to create an industrial cluster, stimulate industrial vitality, and realize the extension from business office to business ecology.

"We're going to change lanes to overtake." Luo Jiashun said.

Information map of Luo Jiashun.

Ecological co prosperity

The concept of "big health + big future" industrial ecosystem of Zhengda center began at the time of planning.

Ten years ago, under the guidance of the overseas Chinese Affairs Office, Zhengda Group, together with other overseas Chinese enterprises, won the z14 plot in the CBD core area of Beijing. Through the land development in the early stage and the construction in the middle stage, Luo Jiashun took over the investment invitation and management of the project, which never wavered.

Luo Jiashun pointed out that digging deep into Zhengda's 100 year DNA has the vision of "being the kitchen of the world and the supplier of human energy". The "big health" is not only an important part of the group's industrial layout, but also the foundation of national prosperity and the common pursuit of the people. At present, a number of benchmark enterprises of big health industry have settled in first, such as China biopharmaceutical, biorolega and so on, initially forming a clustering effect.

The "great future" resonates with the development direction of the new national infrastructure. The representative enterprises that have settled in are GfK, the leader of global intelligent data analysis and decision-making, Qizhi technology, the first one in China focusing on the field of data center operation and maintenance security.

As far as office developers are concerned, the investment promotion in the final stage is directly related to income and value. Most people regard rental income as the primary consideration, but this is not the core standard in Luo Jiashun's eyes.

For the benchmark buildings in the prime location, there are many potential tenants of Zhengda center, so he is very cautious in selecting the first batch of customers.

"When we choose tenants, we must consider the integrity of enterprises, the ability to create and operate, and the ability to generate taxes for the government." Luo Jiashun attaches great importance to long-term principle. He adheres to the principle of "three benefits" of Zhengda Group, which benefits the country and the people first, and then the enterprise. Only in this way can the development be sustainable. Even under the pressure of the epidemic situation, he does not give in at all.

Pay attention to quality and content, but also settle down in the commercial brand. Luo Jiashun asked the team that there must be a flow of people from Monday to Sunday in the commercial floor, and that tenants can do business for 7 days.

"If a piece of fertile soil is paved with cement, nothing can be planted behind it. We should take the initiative to find water sources and find crops suitable for planting and growing, so that ecology can grow." Luo Jiashun said that this kind of concept has been highly recognized by customers, and the situation of renting is better than expected.

Technological elements are also integrated into the trunk structure of the building. A series of technologies such as air purification system and intelligent access system with UV sterilization function make it a benchmark of intelligent business complex.

According to Luo Jiashun, technology has greatly reduced the chance of making mistakes. "The great future" is not only the theme and positioning of Zhengda center, but also the gene of Zhengda Group

The multi-functional conference center, underground treasure house and other special space and one-stop operation service also make Zhengda center significantly different from other business complexes.

Turning a building into a business ecology, Luo Jiashun uses a key word, "big synergy.". Its deep meaning is that in the whole business ecosystem, Zhengda center, as a platform and service provider, deeply participates in and accompanies the whole life cycle service system of enterprises from incubation, growth to sustainable profit growth.

Three benefits principle

In the past 40 years of rapid development in China, Zhengda Group has always kept the "three benefits principle" in mind. First of all, it is beneficial to the country, secondly to the people, and then to the enterprise. This is the original intention of the company to expand its business in China.

In 1996, Luo Jiashun, the current Vice Chairman of Zhengda Group and the executive chairman of Zhengda commercial real estate group, came to the mainland from Hong Kong to be responsible for the investment promotion of Bufeng Lotus supermarket, a retail brand of the group. As the first retail brand store in the mainland, bufenglian introduced the concept of open shelf and rental area for the first time, becoming the first brand to test "new retail" in the mainland.

In 2002, Luo Jiashun participated in another commercial project of the development group, Shanghai Zhengda Plaza. As the first one-stop shopping center in China, Luo Jiashun became the first brand to try to integrate commercial entities. Today, Shanghai Zhengda Plaza is one of the landmark buildings in Lujiazui.

"We are not traditional real estate developers, but to upgrade land use and better serve the people." Luo Jiashun said that every time a city is opened up, Zhengda hopes to bring in industries, create more jobs and increase government revenue.

The development of Zhengda Group in China has benefited from the rapid development of China's economy and has never stopped its investment and support to China. Zhengda center is not only the home of the global Chinese businessmen in China, but also the link between the global Chinese businessmen and the government to jointly promote China's economic development and prosperity.

Luo Jiashun concluded that the development of Zhengda Group in the world is based on the group's six values, namely, the principle of three benefits, fast and high quality, simplification, acceptance of change, continuous innovation, integrity and integrity. In 2021, Zhengda Group, which is about to cross a century, will continue to attach importance to the cultivation of talents, research and development and application of science and technology in the next 100 years, and continue to strive for the realization of people's yearning for a better life.