Precise Supply And Demand Docking, (Guangdong Puning) China Clothing New Retail Conference And Underwear Supply Chain Selection Docking Meeting Was Extremely Popular

On December 5, the Guangdong (Puning) China clothing new retail conference and underwear supply chain selection docking meeting with the theme of "origin resources, world sharing" was successfully held in kanglai Hotel, Puning.

The event was sponsored by Puning Bureau of industry and information technology, China new retail alliance, organized by Puning e-commerce industry association and Shenzhen Zhongsheng International Exhibition Co., Ltd., and co organized by Guangdong underwear Association, Puning Liusha chamber of Commerce and Shantou Chendian bra Association. By means of forum, exhibition and selection docking, the activity built a precise docking bridge for Chaoshan industrial belt underwear industry's superior source of goods and high-quality channels, created the brand image of Puning underwear high-quality supply chain base, and realized the industry's all-channel empowerment.

Wang fenjuan, vice mayor of Puning City; Zhang Xuanxian, deputy director of Puning municipal Party committee office and director of Municipal Information Office; Dai Zhenzhou, deputy director of Puning municipal government office; Chen Ruihong, director of Puning Municipal Bureau of industry and information technology; Yu Qiurong, chairman of China new retail alliance; Hong Peilin, guest of CCTV financial channel and assistant director of Shenzhen e-commerce service center; and Executive Secretary General of Guangdong underwear Association Five hundred people attended the opening ceremony, including Yang Qingyun, general manager of Shenzhen needle Expo, Chen Yuhang, general manager of oneone of Tencent, Sun Chang, vice president of Maoren group, Dai dongjuan, partner of global time, relevant leaders of Puning e-commerce industry association, Puning Liusha chamber of Commerce, Puning pharmaceutical chamber of commerce, and media guests attended the opening ceremony.

Chen Ruihong, director of the Bureau of industry and information technology of Puning City, delivered a speech at the opening ceremony,

Chen Ruihong, director of Puning Bureau of industry and information technology, delivered a speech on behalf of the organizer. He said that in 2019, the total output value of the textile and clothing industry in Puning will reach 83.14 billion yuan, with 3815 production enterprises and 214814 employees. It has a complete industrial chain and a wide range of products. At the same time, the trade volume of e-commerce in Puning increased by 65-1% year-on-year. This docking meeting is very valuable. It not only helps manufacturers find new ideas through the summit forum, but also helps e-commerce businesses solve the supply problem through precise business docking, which is of great practical significance in promoting the textile and clothing products of Puning City and helping the e-commerce industry to achieve high-quality development.

Speech by Wang fenjuan, vice mayor of Puning City

In his speech, Wang fenjuan, vice mayor of Puning City, said that in recent years, Puning municipal Party committee and government have attached great importance to the development of e-commerce, continuously optimized the development environment of e-commerce, and guided and supported the cluster development of e-commerce. This (Guangdong Puning) new China clothing retail conference and underwear supply chain selection docking meeting is an important measure to actively promote the city's rural products under the background of creating a national e-commerce into rural comprehensive demonstration project in Puning; It is another grand event to focus on the dominant industries in Puning, especially the clothing and underwear industry, and actively promote the upward development of rural products in Puning City by using the new consumption mode under the background of achieving certain results in controlling the spread of Xinguan epidemic.

After the opening ceremony, five heavyweight guests were invited to interpret the new retail, new mode and new trend in the new consumption era from different dimensions.

Yu Qiurong, chairman of China new retail Alliance

China's retail industry has undergone a hundred years of changes, especially the rapid development of the Internet, bearing a huge change in consumption habits. Yu Qiurong, chairman of the new retail alliance of China, shares his own views on the new industrial retail under the new consumption scenario: the era of traditional retail has long passed. Now, it has entered a new retail era of live broadcast + private traffic + distribution, which is mainly composed of tremor sound, fast hand and Taobao live broadcast; How to seize the opportunity of retail evolution? We need to explore the offline potential, pay attention to the importance of scene change, expand new channels, maximize the flow dividend, and make use of digital system tools to connect the whole network e-commerce platform, so as to truly realize the goal of "having good goods without worrying about traffic, and having traffic without worrying about good goods".

Chen Yuhang, person in charge of Tencent live oneone

In addition to public domain live broadcasting such as Taobao, shuoyin and Kuaishou, private live broadcasting based on wechat, positioning physical merchants, and focusing on repurchase rate is playing an increasingly important role. Chen Yuhang, the person in charge of Tencent live oneone, shared the "how new retail can break through private live broadcasting" based on the distribution of business types and scene types of Tencent live broadcast. Private live broadcasting is the reconstruction of the relationship between "people and goods yard". It needs to focus on content output and shaping personal IP. It needs continuous iterative updating to provide content basis for people, provide endorsement for goods, enhance repurchase through personalized positioning of rich goods, improve customer experience through complete operation capacity, improve conversion efficiency through brand scenario endorsement, and expand distribution through personal IP molding Channels.

Global era partner Dai dongjuan

In 5g era, live broadcasting is everywhere! Global era partner Dai dongjuan pointed out through the theme of "how businesses take advantage of live broadcasting and social networking" to point out that the market structure of live broadcasting e-commerce has gradually settled, and the user minds of different preferences of e-commerce live broadcasting platforms, content live broadcasting platforms and social live broadcasting platforms overlap with each other. Live delivery with goods will become a marketing normal in the next few years. However, those who have goods and brands want to enter the live track to achieve the purpose of selling goods, clearing goods and promoting brand, the focus is on the strategic intention of the enterprise. In addition to this social domain, users need to be deeply divided into new and private domains, and users need to be transformed into new ones.

CCTV financial channel guests

Hong Peilin, assistant director of Shenzhen e-commerce center

Hong Peilin, a guest of CCTV financial channel and assistant director of Shenzhen e-commerce center, shared his understanding of business opportunities in the new e-commerce era with the title of "new opportunities for red people economy in the digital wave". He said that the biggest changes and challenges in the Internet era are: the era of consumer centeredness has come. Relying on the empowerment of the Internet and big data, the internal driving force of traditional industries is being reshaped, and the scale of industries related to fans' economy is constantly improving, and the value of celebrities continues to rise. Enterprises or brands should focus on how to make good use of the red man economy, link the brand owners, platforms and fans consumers, and build a closed loop of content dissemination and business discovery, so as to realize the rapid growth of commercial cash.

Sun Chang, vice president of Maoren group

Collaborative symbiosis, gathering potential to move forward, has also become the focus of enterprise representatives. Sun Chang, vice president of Maoren group, pointed out in his keynote speech "gathering momentum to move forward - building a brand supply chain ecosystem". In the current brand platform structure, manufacturers can also play the role of retail. The construction of the industry's best ecosystem is to integrate more advantageous resources with the theme of brand platform thinking, so as to make more manufacturers become retailers, cooperate with each other, promote performance multiple growth, and help brand development together.

It is reported that 58 enterprises from Puning, Shantou underwear industrial belt and platform participated in the docking meeting. The exhibits covered bra, underwear, body shaping, warmth keeping, household clothes, socks and other categories, attracting pinduoduo, Jingdong, meituan, youzan, urban beauty, baibaibaixing, Antarctic e-commerce, fruit shell, cat man, Fenton, Daimu, etc More than 1000 professional buyers from Langsha, dieanfen, Sanfu, Xiangmi boudoir, suochun, taohuaji, qiannaimei, Hongjie, Yaxi, sisterhua underwear, juyoujia, Weiwei clothing, baoxiniao, Yuanwang, group broadcast, GN live supply chain, Jijiji, junqian, wanghongshidai, Saiba and other e-commerce platforms, well-known agents, chain brands and MCN institutions, more than 1000 professional buyers were present. There were a lot of people on the scene of the activity, and the business atmosphere was very hot. A number of intention cooperation was reached, and the effect was far better than expected.

The retail environment has changed quietly. The marketing method that used to be commodity centered and price oriented needs to be changed. For many knitted underwear enterprises, the road to break the situation is in front of us. Only by accelerating the online layout can we seize the opportunity. In order to adapt to the changing situation, Shenzhen needle Expo and Puning e-commerce industry association, together with Puning government and enterprises, have made concerted efforts to change the strain, rejuvenate, step on the pace of development, sound for the times and pave the way for the future!