How Did The Novice Join The Fashion Brand In 2019?

How did the novice join the fashion brand in 2019? For those who first entered the clothing industry, how to choose clothing brands left them with no clue, and did not know where to start. If you run a brand clothing store for a long time, and experience is not abundant, it will face many problems. Here are some details about clothing franchised brand store, so that we can have a good idea of it.

　　 1. Local market assessment

Brand market positioning in the selection of clothing brands at the beginning, we should first of all understand the clothing market of your city, especially the business situation of your business circle.

If the consumption level in your area can not be compared with that of the developed areas, then you can't blindly introduce the high priced clothing brand. If you have a lot of casual wear brands around the shop, and the competition is fierce, then you can stagger the scope of business and put the target in ladies' clothes or professional clothes. The effect will be better. Or the local consumers prefer the women's clothing produced in Shanghai and do not like Guangdong products, then you can give priority to joining the brand of Shanghai. These problems are clear, based on these circumstances to determine the general positioning of the franchise brand, and then look for the franchised brand, so that we can get twice the result with half the effort and improve the success rate.

　 2. Popularity of products

Clothing affiliate is a special commodity. Its purchase depends entirely on the degree of consumer love for goods. Because of this, whether you want to join the brand clothing to join in the local word-of-mouth is good, and how popular the product is, is a key factor to be investigated.

This can be divided into several aspects. First, what is the popularity of the brand in all parts of the country? What is the status of consumers? You can directly ask the Brand Company for its past sales data, you can also learn from the side, and know the sales situation from the agency that runs the brand.

Secondly, according to the brand positioning and product style, how many people in the local area will be interested in buying this product, so as to determine whether the number of your target customers is enough.

Third, it depends on whether the products are priced competitively in similar brands.

Finally, the design style is consistent with the local consumers' consumption habits and preferences, so as to avoid the possibility of conflict and conflict.

It should be noted that the popularity of the product is, on the one hand, a result of the brand's gradual precipitation over the years, and on the other hand, it is closely related to the advertising support of the company. If a brand continues to advertise on the national media, maintaining a certain media exposure rate will be directly proportional to its popularity.

　 3, a reasonable profit margin.

This is, of course, one of the most important principles. Can clothing companies give you enough room for profit? It's far from enough to look at the supply discount and exchange rate on the surface. There are many hidden items that you can't see. Let's make a rough calculation.

You need to invest roughly in:

Shop rentals (which may be paid for three months or even half a year at a time).

Shop decoration costs (one-time input)

Goods fund (such as 45% discount, then the retail value of 100 thousand yuan of goods, you need to pay 45 thousand).

Personnel wages

Monthly store daily expenses (utilities, etc.)

Estimated revenue: according to the volume of business in the store and the sales situation of the surrounding brands, we estimate the number of sales per day and make the best two plans, so as to get the daily turnover.

We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the estimated revenue and investment, and estimate what space your profit margin will be in.

What is the maximum profit margin? What is the minimum?

How long will it take to recover its investment?

Which is better or worse?

　　 4. Company development

A clear understanding of Brand Company's development, including its history, current situation and future trend, is very important for your choice and decision. As your supplier, it is also a business partner. Your development is closely related to the development of the company. Of course we want to choose a company with good credit, mature and healthy development to work together.

If conditions are limited, we should at least clarify the following basic conditions of the company:

1. How many years have we developed the first franchised store? How many direct stores are there? How many clothing stores are there? How many stores are planned to expand to?

2. Is the company's credit standing good?

3, how many brands do the company run at the same time? Apart from headquarters, does the company have branches or offices in other parts of the country?

4, does the company have its own production base? Are the salesmen you are contacting with are professional enough?

Of course, what we want to point out here is that mature and well developed companies generally have higher choice of franchisees and higher franchise fees. That is to say, the entry threshold is high, and the support and service that they can provide are relatively perfect. Your success is relatively high. The small companies that are just starting up do not have restrictions or restrictions on this area. Because of the lack of stereotypes, they may encounter more problems and take relatively greater risks. The choice between the two depends on your own investment budgets and business experience.

　 5, whether the supply is normal.

This is often ignored by many people, but it is really very important. Even if you are arrogant in other aspects, but how often do you want to sell goods, and how can your business be good? At the same time, it is still a little difficult to know clearly before joining. Because if you ask the salesperson directly, they will surely tell you that you can rest assured that their supply is very good. The reality is that many small and medium-sized brands in this country will have problems in this respect. This must be fully prepared. Unless you choose a mature brand with a certain scale, you can fully trust them.

But the difficulty is not equal to no way. You can get the phone numbers of franchisees who are currently running (or have run) the brand through the company or other channels, and call them directly to consult them. The answer is the most authentic and reliable.

6, training and service support

The last point is also the most important point. It is a real problem that many of our franchisees in the clothing business are lack of business experience. To ensure the high success rate of business, we need the training support of the company very much. As far as store image, display instruction, small merchandise management and sales promotion are applied, if the company can train you in a whole range of ways, your business will be guaranteed more than half of its success, otherwise the future will be slim.

The mature Brand Company's clothing stores around the world should be carved out of a mold. They are unified in the aspects of image, props, display of goods, service of staff and so on. To understand how a company manages the level of training clothing stores, it is very simple to see more stores in different places. The situation is clear at a glance. This is like esprit, Levis, which is a successful brand in foreign countries. With such a company, from the first day, the company will make detailed training plans for you, even if your original experience value is zero, you need not worry at all. As long as you follow the training plan, you will become a qualified professional clothing franchisee manager.

But for many brands that are still developing, this is simply not possible. Many companies have been silent after receiving your affiliate fees and payment. There are no training courses or training materials. For novice franchisees who have no experience in retailing, it almost amounts to half of the possibility of business success, and the rest can only rely on their own business talents. How much confidence do you have in your company when you don't know how to cooperate with such a company? So, before signing up, you have to ask how much training and service support the company can give you.