M. A C Continues To Lead The New Trend Of Beauty Makeup.

From 2 to 5 August 2019, the seventeenth China International Digital Interactive Entertainment Exhibition (ChinaJoy) was held in Shanghai. As a global digital entertainment event, it attracted the attention of gamers around the world, exhibitors and quality brands in nearly 1000 fields at home and abroad.

Among them, the exhibition booth of M A C LIP WORKSHO at the China International Animation and derivative licensing exhibition hall is featured by its bold and fashionable style of booth style and the rich activities of two times fan Sheng "makeup", playing the leading role in the ChinaJoy exhibition fashion circle. It stands out from a crowd of technology and CG booth, and leads the two circles to keep up the beauty.

Beauty play business opportunities in cross border fans economy

Although this is the first time that M. A C M.A.C brand appeared on ChinaJoy, it is not the first attempt to cross the line of play. As the leader of the cross border beauty industry, the joint lipstick made by M A C and the game IP King glory has created an unprecedented sensation at the beginning of this year, and has won numerous fans in two yuan.

Playing Japanese industrial wind scene layout

In response to ChinaJoy's home theme, M. A. C played a new role on the Japanese industrial wind, adding more colorful elements. The blockbuster used bright colors of pink, bright yellow and pink to make the whole scene more lively and fashionable, and better suited to the style and taste of the two favorite powder.

Professional COSER beauty show

On the first day, M. A C invited Qin Zimo, a young boy who had participated in reality shows such as "idol trainee" and "Guo Feng Mei" and so on. She tried to share her cos experience with fans, as well as makeup and modeling skills in shaping various roles. "Initial contact with M A. C is widely used by stylist makeup artists as a professional make-up brand. As a practical user of cosmetic products, it will have a deep experience and recognition of the color, makeup and texture of M A C M.A.C, which is indeed a professional and innovative brand with individuality." Qin Zimo said when it comes to product experience.

I believe that friends who are interested in Cosplay are always amazed at the super high real reduction degree of professional Cosplay service. In the four day's activities, M. A. C invited many people to stay in Coser, and played different roles in two roles. Each of them had different colors. It was called "walking model", which made the audience enjoy their eyes.

Bullets are custom made without makeup.

As an enthusiast of the two dimension, we should not only include all the heroic colors, but also customize the ICON pattern into the warhead lip balm. This time, M. A. C provides ICON customized opportunities for consumers to create creative private ICON lip balm.

Liquid Lip Glaze DIY, one second achievement exclusive color.

The rich color and undecoloured makeup power are the foundation of many COSER and SHOW GIRLS makeup. At this ChinaJoy's M A C booth, consumers experience the fun and matching of M, A, C, Lip Glaze and creative coloring with new colors. You can also experience the "cloud test color" on the iPad magic test mirror on both sides of the showcase through the AI technology installation.

"Makeup" is fully equipped and interactive experience.

The scene has created different interactive links for the social powder and the temperament house, and so on. Every one has the opportunity to harvest different kinds of exclusive gifts. The paper talks about the "colorful" links on the paper with make-up products on the paper to complete the face make-up skills, so as to provide a party with space for the creativity of the sky and horse, so that they can be promoted to the ultimate "color".

　 Strength of new products, especially fog landing

It is worth mentioning that the M, A, C, M.A.C new POWDER foggy POWDER lipstick, with the appearance of this exhibition, has a haze paste, full of matte velvet texture and a touch of lips. The new moisturizing formula breaks the awkward predicament of matte pull dry and lip stripe, and softens the lighter lip with soft light effect. A lot of fans on the spot try to grow grass.

About M.A.C M.A.C:

The global professional make-up authority, M. A. C M.A.C (M. A. C, for artistic make-up), was founded in 1984 in Toronto, Canada. Now it belongs to Estee Lauder group. In view of its outstanding professional make-up products, it is highly sought after by professional makeup artists, models, photographers, media and other professional authorities. Today, M. A. C M.A.C has settled in over 100 countries and regions.

Following M, A. C M.A.C and M. A. C M.A.C senior makeup artist,

M. A. C M.A.C MACcosmetics (twitter.com/maccosmetics,

M. A. C M.A.C Facebook, (facebook.com/maccosmetics),

M. A. C M.A.C Instagram (instagram.com/maccosmetics),

M. A. C M.A.C YouTube video (youtube.com/maccosmetics).

In China, you can also focus on

M. A. C M.A.C micro-blog @MACcosmetics.

M. A. C M.A.C micro signal: MAC M.A.C

For more M.A.C PR information, please contact:

M, A. C KAREN WANG (86.21.2203.9526; KWANG@CN.ESTEE.COM), senior public relations manager, China.

M, A C C assistant public relations manager KAYNE ZHU (86.21.2203.9542; QINZHU@CN.ESTEE.COM)

M, A C C assistant public relations manager CORY HAN (86.21.2203.9036; COHAN@CN.ESTEE.COM)

M, A C C assistant public relations manager UNA ZHU (86.21.2203.9533; UZHU@CN.ESTEE.COM)