ABC KIDS: Coordinated Development Of Diversified Layout Leads The Industry To A New Stage.

With the rapid development of China's economy and the further increase of household income, China's household income has been further improved.

The demand for consumption has shifted from the practicality of basic life in the past to the pursuit of fashion and technology comfort.

In the context of the growth of the adult clothing market and the saturation of men's and women's clothing market, the rapid growth of children's wear market is particularly bright, and has become a new growth field in the development of the clothing industry.

ABC KIDS, a professional brand of children's shoes and clothing in China, pays tribute to the Chinese children's shoes with the spirit of professionalism, concentration, concentration and expertise. It has not only been in the forefront of the industry in the field of product innovation, but also constantly innovating in product experience and product design.

According to the statistics of Euromonitor Passport database, the top 10 brand market share of China's children's shoes Market in 2018 was 15.20%, while the market share of ABC KIDS was as high as 3.6%, ranking first in the children's shoes market.

Product hard power and brand soft power are combined to dominate the market.

Product is the core competitiveness, and is the main carrier of communication and interaction with consumers.

Product quality, as the lifeline of an enterprise, is the most authoritative voice producing system in the fierce market competition.

The reporter conducted a survey of a new round of 1008 children's parents. 62.4% of parents said they paid more attention to the quality of the product when they bought children's shoes for their children, and 58% of the parents also paid attention to the scientific shoe design of children's shoes.

In the process of product design, R & D and production, ABC KIDS has been adhering to the "ingenuity" and returning to the original idea of children's shoes design, putting the quality of products in the first place. Combined with the growth characteristics of children, it strives to maximize and optimize the product attributes such as comfort and durability, while ingeniously integrating into technology and fashion elements to create unique product advantages.

ABC KIDS has won the first place in the market share of children's shoes products for many years, confirming its leading position in China's children's footwear industry.

If the product's hard power is only the first step, then the brand personality is the second step to make the product and consumers stable and sticky.

Brand soft power is the long-term vitality and intangible assets of enterprises.

In recent years, ABC KIDS has been embracing the market as a leader in the industry, perceiving the forefront of the market's brand philosophy and brand culture, adhering to the great vision of serving the children of the world, and adopting the brand concept of "professional love kids", narrowing the distance from the parent child relationship, and giving the brand a richer core.

ABC KIDS's birthday small red shoes are more emotional links to the parents and children, combined with the concept of product design, love to love love, love more love, let users have a great emotional resonance to the product.

Innovative marketing combined with multiple operation mode to achieve sales miracle

Good products are fundamental, while good marketing and operation modes are catalysts for faster expansion and occupation of good products in the market.

ABC KIDS insists on the innovative marketing layout and promotes the diversified development of the whole channel.

In April 2019, we joined hands with Alibaba to build new retail projects and optimize the efficiency of all links in the industrial chain.

Working with the technical team of Alibaba Dharma Institute, with the help of foot shape scanners, smart stores and other tools, the customized measurement, production and delivery mode of children's shoes is realized.

At the same time, we develop intelligent manufacturing (Automation + intelligent products) research, and cooperate with Zhejiang University of Technology, Chinese Academy of Sciences Institute of physics and chemistry, Zhejiang University, Shaanxi University of Science and Technology to conduct in-depth research on industrial robots and intelligent assembly, integration technology and other fields.

In order to achieve the deep integration of informatization and industrialization, the manufacturing efficiency of enterprises is improved.

By the end of 2018, the company and its subsidiaries had 239 effective patents, including 13 invention patents, 200 utility model patents, and 26 design patents, thus forming a strong and effective technical barrier to industry.

In recent years, the company has continued to lock the communication area as "family group, female audience", and at the same time, target children's group to achieve two-way communication between parents and children.

In 2018, ABC KIDS was formally selected as the CCTV children's channel "China parent-child plan", which helped build a super brand through the national platform.

Grow reality show by naming children's music.

"The pony star parenthood marathon" and other activities to provide a platform for parents to accompany their children to grow, and to provide children with high-quality talent display platform.

Joint super IP - Transformers, with the help of deeply rooted in the hearts and minds of cartoon characters, together create Transformers theme children's shoes and wear series, promote product sales and enhance consumer stickiness.

ABC KIDS plans early in the field of cross-border cooperation, brand building and marketing innovation, and actively initiates or participates in a series of public welfare undertakings such as "warm China line" and "New Year's new clothes". It helps Chinese children grow up healthily and establish a good brand image, becoming a "leader phenomenon" in university research. It shows the social responsibility and good brand image of ABC KIDS as a leading brand in the industry.

As of 2018, ABCKIDS has won the 500 most valuable brand in China for 8 consecutive years, and won the "China brand annual award - China children's wear industry No.1".

Qi Xiaoqiu, President of ABCKIDS, said: "this is the inevitable result of ABC KIDS's increasing R & D investment, quality improvement and brand asset accumulation over the years.

In the future, ABC KIDS will provide richer products, more innovative designs and more advanced technology for Chinese children.

We will integrate the healthy growth of caring children into every family.

In 2019, we believe that ABCKIDS will continue its original brand belief, solid product quality, practice brand spirit, care for children all over the world, strive to forge ahead, and move towards the future.