Soon, LV Silk Scarf Will Appear In Hangzhou Silk Silk.

Silk is a speciality of China.

From silkworm breeding, silk cutting and weaving to Nei Han

The rise of China's silk has always had a relatively advanced technological level.

Recently, the latest silk technology IART developed by Hangzhou silk group Wan Shi Li has stepped out of the country for the first time and has entered the world market.

Recently, Hangzhou silk group and Louis Vuitton Mo t Hennessy (hereinafter referred to as LVMH) formally reached a partnership. The two sides will focus on the silk field to carry out in-depth cooperation in brand, channel, technology and talents.

The reason why LVMH sees the silk company in Hangzhou is not only to take the position of Wan Shi Li group in the Chinese silk market, but also to acquire the support of IART technology developed by the group.

According to the group, the technology has solved the problem of uneven color distribution of silk products by means of intelligent means such as big data and cloud computing, and made hand painted and other complex patterns more elaborate on silk products.

According to the agreement of cooperation agreement, in the future, if LVMH group's major brands use the IART technology of Wan Shi Li in their products, it is necessary to add the wording of "IART technology production" on the signboard, and the first batch of new products with the word will be released in the global market at the beginning of 2019.

"Cooperation between LVMH and WAN Shi Li will enable two enterprises to jointly explore the future silk industry. We can invest more in the joint venture with suppliers to jointly develop innovative production technologies, which will bring more benefits to LVMH group and enable us to find more partners worldwide."

Jean-Baptiste Voisin, chief strategist of LVMH group and President of group Metiers d Art resource department, said.

For China's clothing industry, this is also a more important step, because this is the first time that China's trademark has appeared on LVMH group's products.

Founded by Shen Aiqin, the fifth generation descendant of the Silk family, in 1975, it was formerly known as the WAN Shi Li group.

Jian Qiao silk factory.

Unlike traditional silk enterprises, the group combines traditional silk with cultural creativity and high technology, and has a specialized silk scientific research team.

Among them, there are 200 full-time staff in the research and technology team, and 150 designers in the design and development team.

As early as 2013, Wan Shi Li bought the French silk brand MARC ROZIER, and hired the executives of the Ministry of textiles of Hermes.

According to Wan Shi Li group, LVMH initially wanted to buy the IART technology developed by the group, and was responsible for negotiating the Metiers d Art resource department, which is specifically for LVMH group to find the best partner in the world.

However, the acquisition failed.

Subsequently, LVMH, who could not put down the technology, once again sent an invitation for deep cooperation to Wan Shi Li group.

"Cooperation with LVMH group and its luxury brands can help everything."

Upstream and downstream, and through their deep integration with various aspects, we can more directly cut into the value added links of the value chain and enhance their position in the international division of labor.

Tu Hongyan, chairman of Wan Shi Li group.

Before that, China's more famous is "made in China".

Calvin Klein, Victoria "s Secrets" of China's representative factory Lian Tai Company, Max Mara, Zara part of the product factory Zhejiang Sheng Hong Company, as well as UNIQLO's Chinese factory Shenzhou International.

From part of the fabric to the whole product, foreign brands will choose some cheaper factories in China for a long time, but as China's demographic dividend decreases, cheap labor will not be enough to attract foreign brands. More brands will begin to shift factories to Southeast Asia.

Under such circumstances, turning garment manufacturing advantages into technological advantages and taking them abroad is not only the WAN Shi Li group, but also the direction of Chinese local garment enterprises and factories.