Tide Culture, Blue Sea, Tide Shoes, Selling And Selling.

"Tide culture continues to rise, the tide card blue ocean also ushered in more participants. On the other side of this double-edged sword, the market for counterfeit goods can be seen as a fish in the dark.

To identify the authenticity of the brand as the core of the C2C platform - poison, eating a wave of dividends at the same time, is in the storm of complaints.

As of March 22nd, the number of complaints about black APP was 1051. Most of the reasons for complaints are selling fake goods, poor customer service attitude, and no delivery after price rises. During this period, a number of media tried to contact the official APP and did not receive a positive response.

Poison APP is the third largest and earliest platform for shoes trading, which is mainly for endorsement of products for quality inspection products. Backed by Tiger puff, Wang Sicong was helped, but his customers frequently received fake products.

In November 9, 2018, Wang Sicong launched APP, a micro blogger, calling the APP "buy tide cards and shoes with fidelity and cheapest". Less than a month later, Pu capital entered the list of toxic APP shareholders, holding 2% directly.

At this time, whether it was poison APP or Wang Sicong himself, he was bogged down in public opinion. In March 8th, panda broadcast official declared bankruptcy. Two months ago, Wang Sicong invested in poison APP, followed by a wave of complaints.

Rely on Tiger flutter, Pu Si capital, can poison escape from the "selling holiday" storm?

Complaints storm

The poisonous APP, known as the "artist platform", has been keeping negative news lately. In the black cat complaint platform, the number of complaints involving toxic APP increased by more than ten per day on average, and the number of complaints increased by nearly 20 on March 15th. At present, the total number of complaints of "toxic APP" has reached 1051, and 1026 have been recovered, and 601 have been completed.

The reporter of the pencil road randomly surveyed the complaint situation on the day of "315". The price of the articles rose, the delivery was not 2, the authenticity of the goods was 6, the problem of product price difference was 2, and the customer service service problem was 12. In addition, it also includes the problem of recharging the toxic money to the accounts, false propaganda and so on. It can be found that after-sales service is the main problem.

A consumer buys a pair of Adidas Ultra Boost 4.0xParley Carbon marine heart at the price of 889 yuan by poison APP, 42.5 size, and the postage of SF 23 yuan. When the shoes were tested, they found a small half of the code. When they were looking for customer service replacement, they were told that the poison APP was the third party platform. All the goods were provided by the seller, and the platform received and stored in the warehouse to provide quality inspection and identification services. When the buyer asks for contact with the seller, customer service responds: "sorry, I can't give you contact information because of protecting the privacy of the seller." Suggestions are also given. If you really do not want this product, you should sell it on the platform as a seller.

Poison APP serves as a third party software to earn service fees in goods trading. People familiar with the matter told the pencil road that the drug not only charges 5 yuan appraisal fee to the buyer, but also collects 9.5% commission to the seller, as well as the deposit, and generally a pair of shoes receive 5%-9.5% Commission, and the bond will be collected on the basis of the shoe price. The specific data is not clear. Once a fake is found, the deposit is deducted.

In view of this, poison APP recommends that buyers, as sellers, sell shoes on the platform, and get another income without any after-sale service. Similarly, a commodity will receive a commission and a security deposit to charge the buyer an appraisal fee. Song Siyu, the two class market player of sports shoes, said that collecting Commission in the two level market of sports shoes is a rule of practice.

In addition to the widespread criticism of after-sales service, the high price of products and the selling of cigarettes are also the main problems of APP. The pencil road is seen on the black cat consumer service platform. The consumer Xiao Tong (pseudonym) ordered a pair of shoes at the price of 2299 yuan on the poison APP platform. After the whole order was placed a week later, the seller notified that it could not deliver the goods and cancelled the order. The payment would be returned in full, including a compensation of 58 yuan.

It is worth noting that the logistics dynamic shows that the seller has shipped. As of March 15th, the price of shoes purchased by Xiaotong has risen by 500 yuan. At this time, the order was cancelled.

Most of the consumers on APP are fans of sports shoes. The two level market spanaction is derived from the culture of sneakers. Part of the purchase of high priced shoes is for wear, and some are for value investing purposes.

With the nature of investment, the price of shoes will fluctuate naturally. A pair of shoes float hundreds of dollars in two or three days. Song Siyu jokingly said: "the shoe that concerns for a long time suddenly finds that the price has been cut down, and quickly buy it. After buying it, the price will soon rise again, just like the stock."

Limited edition shoes have the attributes of collection and the number is limited, thus forming a seller's market, resulting in an endless stream of fake goods. Recently, some netizens reflected that they bought a pair of NikeAirmore liquid silver on the poison APP, and immediately got the identification of the "get" on the tidal current sports equipment after receiving the goods, and found that the product was fake.

After the incident, the official APP issued a statement saying that because the warehouse quality inspection did not verify that the shoe box and shoes did not match, the online identification was made after the purchase, which led the online identification division to be in charge of the attitude, and thought that the shoes and shoes did not match, and there was suspicion of jigsaw puzzle. Although this shoe is not a fake, it is sorry for the obsolescence of the platform. The suspected product is now up and down from the poison APP.

Another netizen broke the news, poison APP was found selling fake goods, the title, and gave a 300 yuan "seal fee".

As the third party platform for shoes trading, the quality inspection products link plays the role of endorsement for products. Consumers often receive fake products. What part of the problem is there?

Song Siyu revealed to the pencil road that the identification expert of poison APP did not need to be on duty. After receiving the product, the customer took the picture according to the standard and passed the picture to the appraiser. Only by identifying the authenticity of shoes by pictures, the probability of error increases naturally.

The authenticity of sneakers needs manual identification, and practitioners are mostly fans of sports shoes. It is understood that the identification of a pair of sports shoes takes about ten minutes, the recognition is low, the need for double identification, or a number of appraisers at the same time identified. Generally, they can be licked by way of looking, touching and smelling. Different glue tastes different. Special materials have slight differences in tongue touch. In the industry view, poison APP authenticated by pictures, it is inevitable that there are deviations.

However, poison APP was not reported for the first time for sale. Some netizens posted a public platform, and the world's limited 5000 pairs of "YEEZY350 sky stars" showed that there were 5658 pairs of sales on this APP.

According to the relevant personages, the surveyor saw at least 600 pairs of shoes every day, one thousand to two thousand times more, and the probability of error identification increased when the base number increased.

A series of incidents led to the declining APP word of mouth. Not long ago, "poison APP suspected price" boarded micro-blog hot search, the online negative information on the platform overwhelming, many media linked poison APP, did not get its positive reply.

Rapid growth of users causes frequent problems

"Drying out the poison in you", the propaganda copy of the literary and artistic style, when it comes to poison APP, seems to be a stamp.

With the expansion of NBA, Detroit's Internet trading platform, StockX, has created a culture of sneakers selling all over the country. Under the Internet dominance, the attention of all kinds of sneakers is surging, and the culture of sneakers has penetrated the rest of the world. The territory of fake shoes has been opened up to every market, and sellers will be hard to discern because of the huge number, so it is easy to make mistakes in judgment.

The "Chinese version of StockX" poison APP is facing a great challenge. Poison APP is the tiger's flutter company, ranking first in the two class market ranking of domestic shoes collection. It is the earliest identification platform in China. It has early domestic Sneaker BBS user capital and has social attributes. The software has been downloaded 4 million 930 thousand times in Android. The authority of the poison APP platform has been recognized by the public. Basically, the imported shoes must pass through it. It is also the first identification platform for the domestic footwear fans to identify the authenticity of shoes.

With the rapid growth of the number of users, the internal staffing and management of poison APP is facing a huge challenge, and the quality of identification has been constantly enlarged.

There are 15 appraisers in the poison APP page display platform, including 2 intern appraisers.

Professional appraisers are unavoidable to have a net fish when they are identified. After the expansion of the business, each error will be magnified indefinitely.

In addition, after-sales service has been criticized by users. Poison APP is a shoe shoe community on the shelves. There is also a free identification service. Even after adjusting for fees, there is still a free identification opportunity every month. Jia Siyu thinks that poison APP combines the advantages of second-hand platform, such as idle fish, makes identification and endorsement for shoes, and finally delivers goods to buyers, earning appraisal fees and spreads. Such a platform itself does not have the nature of e-commerce, and its service standards will be weaker.

The identification of sneakers is the earliest folk behavior. From the initial management to the platform control, and at the same time involve buyers and sellers interests, once the management problems, it is bound to lead the whole body.

Has Wang Sicong lost his hand again?

The fever of concern caused by poison APP has nothing to do with its shareholder Wang Sicong. Having gone through the panda live broadcast bankruptcy, Wang Sicong invested in the poison APP and was seen as a "grey rhinoceros" by the outside world again.

Two months before the official announcement of the panda live broadcast, Wang Sicong invested in APP. According to the company's data, in January 2019, a company called Tianjin Hui Dexin asset management partnership (limited partnership) entered the list of shareholders of Shanghai's Mdt InfoTech Ltd (APP). The agency has a toxic 2% stake in APP and is behind Wang Sicong's 100% stake.

Wang Sicong's support for poison APP is not limited to investment. In November 9th last year, Wang Sicong released a raffle micro-blog, focusing on himself and APP official microblog. He would send a man to the IG's whole war boots from the forwarding, and also said that the APP "buy tide cards and shoes are fidelity and cheap."

After Wang Sicong's Amway, poison APP includes the two level market of sports shoes, from the niche culture circle to the public view. There are advantages and disadvantages in everything. APP negative news and Wang Sicong's investment are also placed in public view.

It is not surprising that Wang Sicong, who is good at entertainment and sports track, chooses to bet on a prosperous sports shoes market. Toxic APP occupies the dominant position in the two tier market of domestic sneakers, while the Commission and appraisal fees have not been charged for another four years.

The company's profit is only speculation. Tiger may be listed on the list, which is perhaps one of Wang Sicong's priorities. It was learned from enterprise investigation that poison APP started in July 2015, and in October 2018, tiger rushed to the shareholders list of the company, holding 15%.

The relationship between the two is not only so simple as shareholders. Yang Bing, a major shareholder and legal person of APP, is one of the co founders and shareholders of APP, and has a direct stake of 4.98%. The prototype of the poison APP is actually a tiger shoe forum, which enjoys a high reputation among users in the form of free identification. Therefore, poison APP has been set up and ploughed "professional shoes identification".

Backed by Tiger flutter, there is a natural chance to enjoy the platform bonus. Back in two years ago, in early 2017, Tiger flutter had submitted a listing application in China, but failed in listing. The reason the CSRC gave at that time was: "the issuer has a higher balance of accounts receivable, a lower turnover rate, a bigger fluctuation in performance and a larger discrepancy between net cash flow and net profit in operating activities."

Although tiger pads had no chance to go public, in January 2018, tiger tiger was awarded the 618 million yuan financing of the national team CICC, and became a unicorn of the Chinese sports industry. In addition, it has invested a lot in sports Spin-off Company.

At present, tiger flop has formed an integrated platform for electronic business platform + offline sports events, IP+ Sports Investment Fund + special culture forum, together with events such as Wu Yifan, Hu tiger's representative straight male culture is expanding at a high speed.

At present, the two level market of domestic sports shoes is not yet mature. Relying on the APP of Tiger flutter, it has the inherent advantage. However, the industry believes that for a shoe identification platform, buyers frequently receive fake products, will bring a devastating blow to the brand.

Cao Lei, director of the China Electronic Commerce Research Center, once told the media: "poison APP" sneakers will be done in a niche market, and it will provide expert services for endorsement of product quality. The survival of this platform is no problem. But to develop and expand financing and even IPO, there are many small ceilings. The platform still needs to further strengthen its internal strength, improve its quality inspection and after-sales service level.

For toxic APP, the big trees behind it do not mean that they can comfortably sit on their feet. How to improve their internal strength is the biggest challenge.