New Manufacturing For Chinese Garment Industry Empowerment, 2019 China Business Men'S Wear Round Table Forum Held

"New manufacturing" refers to intelligent manufacturing, green manufacturing, service manufacturing, and the spirit of craftsmen. The new link is the effective synergy between the upstream and downstream industries, and the two is the comprehensive link between politics, production, learning, research and application, and the three is the integration of cross-border resources.

"Sun Ruizhe, President of China Textile Industry Federation, said.

A few days ago, China Textile Industry Federation 2019 spring investigation and research went to Wenzhou, Sun Ruizhe, President of China Textile Industry Federation, vice president of China Textile Industry Federation, Chen Dapeng, President of China clothing association, President of China Textile Construction Planning Institute, Feng de Hu, President of Zhejiang Clothing Industry Association, Yang Jinchun, executive vice president of China clothing association, and other leaders visited Wenzhou local clothing enterprises such as Xia Meng, bagpipes, wedding birds, Dong Meng and Jordan.

On the March 15th "new manufacturing chain future --2019 China business men's wear round table forum", the survey was summarized, and experts from Donghua University and other elite experts in the industry chain of men's wear industry jointly explored the high quality development path of China's men's wear industry.

This forum is hosted by China Fashion Association and China business men's clothing research center, Zhejiang Qiao Tong Garments Co., Ltd., CO organized by Lenovo Group and Wenzhou clothing trade association.

The forum was presided over by Chen Dapeng, chairman of Wenzhou clothing trade association, and chairman of Dong Meng group, Chi Huijie introduced the overall garment industry in Wenzhou. Shen Ying Qin, director of China business menswear research center and chairman of Zhejiang Joe clothing Limited by Share Ltd, delivered the keynote speech.

"In recent years, the development of clothing in Wenzhou has been relatively stable. In 2018, 192 enterprises were regulated. Among them, the output value of Semir," wedding bird "and other large garment enterprises accounted for a large proportion.

"Chi Huijie, chairman of the Wenzhou clothing trade association and chairman of Dong Meng group, said that the development of Wenzhou's formal clothing enterprises has been promoted, and the development of leisure business clothes has declined. Wenzhou's men's formal clothes and customized men's wear are gathering in an advantageous position. Wenzhou's clothing industry can open up ideas and improve management through the customized industry, with fashion customization as the starting point, and usher in a new growth.

At present, China's consumer main body is being pformed into "post-80s" and "post-90s", which will be the best time for Wenzhou to build regional brands.

Shen Yingqin, executive director of China business man's wear research center and chairman of Zhejiang's Limited by Share Ltd, said that with the rapid development of China's economy, the middle class will continue to expand, and the middle class will reach 470 million yuan in 2020. As a Chinese fashion designer, it is the responsibility to promote the Chinese dress culture.

In March 2018, guided by China clothing association and Zhejiang Qiao Tong dress Limited by Share Ltd, the research center of Chinese business men's clothing was set up to publish and study the fashion trend and market situation including, but not limited to, business men's wear, and advocate the new business dress culture in China in the new era.

The new round of China business men's round table forum is launched again, and will focus on one industry theme every year, making it the most influential think-tank forum in the industry.

After 20 years of rapid growth, Chinese business men's clothing has encountered bottlenecks, fundamental changes in consumption structure, more brutal market competition, and more flexible production mode, which also makes business men's clothing have to upgrade.

Jordan has 23 years of experience in menswear production. Through information and intelligent pformation, flexible and meticulous production, production efficiency has increased by more than 40%, and cost has also been reduced.

What is missing is not manufacturing, but backward manufacturing.

"Shen Yingqin said.

Feng Dehu, President of China Textile Construction Planning Institute and President of Zhejiang garment industry association, said, first of all, the key to this conference is where the future is, that is, market positioning, how much clothing companies know about the "post-90s". How do we extract what we really want from mass data in the age of big data? Secondly, Wenzhou garment industry needs to strengthen the professional training of flexible production and lean manufacturing for small and medium-sized enterprises.

"In the current environment, we must first determine what we can change and what we can not change.

Sun Ruizhe, President of the China Textile Industry Federation, said that what we can not change is the trend of production and lifestyle changes under the Internet era, which can not change consumers' pursuit of good quality, low price and beauty. What we can change is the recognition of the industry, the guidance of government policies, and the enterprises themselves.

Sun Ruizhe said that China's textile and garment industry is currently the most internationally competitive industry, but there still exists a gap between industry contribution and social cognition, and the gap between manufacturing capacity and consumer demand matching.

In the future, the enterprise will be able to keep up with the situation, firmly grasp the brand new positioning of the industry, fashion and green. Through science and technology, flexible manufacturing, shoulder the mission of fashion revival, change the attachment of the past to the western aesthetics, establish the cultural confidence of the clothing industry, and realize the sustainable development of the green.

In recent years, the Wenzhou garment industry has made great efforts to do fine, specialized and high quality development. With smart manufacturing and costume customization as its starting point, Wenzhou garment industry has made great efforts to create regional brand influence. Local enterprises have also responded to this problem, and combined with their own development experience to make concerted efforts.

"Wendi is a business casual men's clothing enterprise mainly based on ODM, and has some understanding of the development of men's formal wear.

Yang Jun, chairman of Wenzhou Wendi Garments Co., Ltd., said that through this year's customer feedback information is relatively conservative, we can feel deeply that finding the direction of future manufacturing is the only way to change the status quo.

As a manufacturing enterprise, innovation consciousness, team management, digitalization and anticipation of consumption trend are four essential factors for future development. These four elements need to be opened up and require huge manpower and capital investment. It is necessary for enterprises to judge for themselves. It is foreseeable that a major change will take place in the coming years, and Wenzhou garment enterprises need more exchanges.

"In the past 26 years, Chuang Ji has been mainly engaged in the production of Western-style clothes. In the past three years, it has been exploring in the field of intelligent manufacturing. At present, it can promote the operation of the whole production chain through information technology, and the customized products will be completed in 7 days.

"Wu Bangdong, general manager of Wenzhou Chuang Ji Garments Co., Ltd., said that the development of intelligent manufacturing requires complex talents, which is difficult for small and medium-sized enterprises. In order to solve the overall pformation of traditional industries, it calls on the industry associations to take the lead, integrate data companies and large manufacturing enterprises resources, and create a cloud platform to solve the overall upgrading of the traditional garment manufacturing industry.

At the same time, the current school uniform and business men's clothing market needs to be nurtured compared to that of foreign countries.

"Wenzhou women's clothing focuses on brand, but the traditional mode is also facing challenges.

Huang Ruidong, chairman of Zhejiang Piao Lai Garments Co., Ltd., said that Wenzhou women's clothing is also facing homogenization competition. Under the background of consumption change, the younger generation is the only way.

"Customization has never been so simple.

"This is an advertising slogan produced by the French group in the past two years in the exploration online customization. Its chairman Peng Xing talked about several directions that the enterprise explored in the past two years on the road of pformation and upgrading. Now it has made the brand closer to the young consumers through the way of" the two generation of succession ".

As a joint venture for business men's wear, Yang Qiuwei, chairman of Zhejiang Gong needle Clothing Co., Ltd., said that since the establishment of the needle, quality has always been the lifeline of enterprise development.

Chen Xiaoxiang, chairman of Xia Meng clothing, started with four aspects: brand, production, tooling, group buying and high setting. The old brand mode is hard to get through, because inventory is a problem that can not be solved. How to build a brand in the new era has always been considered by the enterprises. Finally, it has launched three kinds of brands, including clothing, semi customization and full customization, to minimize inventory. At the same time, manufacturing is a key point that can not be ignored. Tooling group buying is a vicious cycle. Advanced customization is the first topic of discussion in the fashion forum. However, the popularization of advanced customization deserves attention.

"Technology, fashion and green", as a new orientation of China's textile and garment industry, illustrates the need for close and coordinated development of upstream and downstream supply chains. Besides, the industry needs cross boundary interoperability to truly adapt to the new consumption situation.

Gao Fei, chairman of Hubei Maya Wool Textile Co., Ltd., said that the company focuses on the development of worsted clothing for men and women. In recent years, China's dress culture is developing. Formal dress is being recognized by more and more people. This is a good phenomenon and is worth further promoting.

Jiang Xuan, general manager of Zhejiang Sande textile and Garment Co., Ltd., made recommendations for business men's wear from many years of experience with women's clothing enterprises.

First, from the beginning of yarn design and joint development with upstream enterprises, from the design to solve the homogenization problem; the two is to provide cost-effective products, through supplier cooperation, create fast reverse products.

Zhao Liang, chairman and general manager of Shandong Nanshan Zhi Shang Polytron Technologies Inc, put forward two suggestions according to their own development experience.

At present, the whole enterprise is facing difficulties in recruitment. "After 90" entry into this industry is becoming less and less. In the future, we must solve this problem through intelligent manufacturing and machine substitution.

At the same time, there is still much room for development in China's professional wear market, which is also the focus of Nanshan Development. However, there is a problem of rising raw materials and low price competition at the downstream.

Xu Yizhen, vice president of the system, said that in recent years, the custom technology promoted by Li promoted the quality and efficiency of domestic manufacturers, and saved the raw materials and manpower costs. The order processing of cloud computing can cut different styles on the same fabric, saving at least 2% of the fabric.

Lenovo is a discrete manufacturing, multi brand operation, information technology business.

"Xu Jun, deputy general manager of Lenovo venture capital group, said that at present, both the electronics industry and the clothing industry aim to achieve flexible production, while the purpose of flexible production is customization. The biggest difficulty is customer data acquisition, and the prediction of demand is also crucial.

"Digital Jordan" is a cross-border cooperation, opened a window of cooperation with the clothing industry, I hope that Lenovo will also provide more support services for more garment enterprises.

"The biggest advantage of traditional brands is the accumulation of customers in the past. In the past, we should pay attention to this group. We should seize the stock and carry out deep user precise portrait.

"Chen Yong, Dean of the Institute of innovation and research, said that according to the survey data, 212 million of the three or four and five town youth are the main force of clothing consumption. 45% of the group do not attach importance to the brand and the trend. They prefer the buyer combination store.

Therefore, for the traditional brand, it is more important to grasp the original customer group, take the user as the center, and pursue the emotional resonance.

It is also for this reason that since 2015, Jordan men's wear has selected 10 "Mr. Jordan" from consumers every year, who are from all over the industry, using their respective ways to deduce the understanding of business men's dress culture.

It is Jordan's commitment to form a brand concept of value.

"We should take the user as the center, take users as partners, research and develop together and grow together.

Chen Yong said, in the final analysis, is to meet the changing needs of consumers.

It is also the direction of Jordan's commitment to development that he should follow suit and improve efficiency.