Whose Fault Is D&G'S Insult To China?

According to the world clothing shoes and hats net, yesterday

It has been about 2 months since the incident of insulting China. Recently, the model left by Dolce&Gabbana's video "chopsticks eating" has also released a long micro-blog, explaining the whole process of the advertisement and apologizing.

The reason for the incident was a few days when countdown to the Dolce & Gabbana show, the official ins and micro-blog released three controversial publicity videos suspected of being insulting to China.

The video has caused a lot of resistance and criticism on the Internet. The reason is that the models in the video show exaggeration and affectation, which can not represent the image of China.

The heroine in the advertisement was also abused by some netizens.

In addition, the pronunciation and tone of the man are deliberately directed, and the Chinese pronunciation is deliberately mispronounced.

The chopsticks are called "small stick shaped tableware", which instigates the use of chopsticks to eat noodles like forks and is suspected of discriminating against traditional Chinese culture.

After that, Dolce & Gabbana co-founder, Stefano Gabbana, disputes this video with netizens, and tells the story of insulting China.

After the exposure of the speech, Chinese models and stars boycotted, the big show was forced to be cancelled, and many domestic and foreign electricity suppliers laid down Dolce & Gabbana products.

The female model in this video has also been picked up by netizens. She is the exclusive signing model of SMG Shen Ming model deducting production organization. The name of micro-blog is "Sadosang-" and is signed as "Zuo Ye" in long micro-blog.

In response to the long left micro-blog, some netizens understood that "the model is innocent and does not have the right to speak at work.

If she knew it was a video of insulting China, she would never shoot it, and she would not ruin her future in vain.

Some netizens said they did not buy it. "Her explanation is very feeble. She only thinks she has no discernability."

After this incident, model left almost destroyed her modeling career.

In micro-blog, she specifically pointed out that all the commercial shooting work that professional models approached, what the finished product looked like, and the model was absolutely not qualified to see ahead of time, or to give the right to modify the opinions.

Before the customer has released the finished product, he will not allow public information and tidbits in advance, otherwise he will face a heavy compensation penalty.

(a few big coffee stars have the image to control their power).

In the process of shooting, the script, the movement and the expression of the model were all directed by the director. Although the model also felt uncomfortable in the shooting, it showed that it was embarrassing to use chopsticks to clip these huge foods.

After the finished products, left also said that this is his first video shoot, not satisfied with his performance, his poor acting skills, and is not suitable for acting.

Zuo also said that she was ashamed of not having the right way to interpret the profound meaning of "chopsticks". At the same time, she realized that this was not only a personal act, but a national image and a Chinese culture. She felt guilty and sorry, but in the future, she had to strengthen her cultural accomplishment.

Dolce& Gabbana's first insulting speech was a Vietnamese female model.

Dolce&Gabbana's insulting speech was first published by Michaela Tranova, an Asian Vietnamese model. On the day of the big show, Vietnamese model Michaela Tranova accused Dolce and Gabbana of misconduct on ins and said @

Stefano Gabbana, I didn't expect him to respond in person.

Stefano Gabbana only wanted to emphasize that he did not discriminate against the Chinese, but because he was more excited and more daring to speak of insulting China, Michaela Tranova was offended and decided to open dialogue.

The behavior of Michaela Tranova has been well received by netizens, because Michaela Tranova herself is also a model, but also a fashion practitioner.

The risk is still telling the truth, so that people have to admire the courage of this young girl!

Comparing the different behaviors and experiences of the above 2 models, one got strong accusations, one received praise and support from the masses, and popularity rose.

Although models do not have the right to speak at work, the lack of necessary communication and understanding before shooting is also the cause of the calamity. As a professional model, before shooting, we need to know clearly the content and significance of the shooting, and whether the content of the shooting has negative effects. These are the professional qualities required by mold.

Moreover, in the process of model shooting, there will be accompanied by model brokers. If there are unreasonable demands in the shooting process, the models should promptly reflect to their brokers, so that brokers can communicate and coordinate with brands.

In addition, Dolce & Gabbana's team operation also has problems. As a multinational company, internal and local teams need effective communication and communication. The most prominent problem of this incident is that they do not understand China and Chinese culture. The European headquarters did not confirm with the Chinese local team before the on-line video, or did not attach importance to the opinions of the Chinese team.

As fashion companies become more and more internationalized, their products can be widely exposed to different audiences, but it is still difficult for them to get a deeper understanding of the customs and feelings of the countries in which they are located.

These companies have their public relations departments all over the world, but they have very few safeguards to ensure that they can have a deep understanding of the various markets.

Similar events often occur in fashion industry. Even if fashion enterprises become more globalized and internationalized, their ability to learn from mistakes is still limited.

It is hoped that this event will attract the attention of fashion enterprises and model brokers. If we want to attract gold, we must first learn to respect.

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