Guo Degang: Why Am I So Red?

Someone asked me. Guo Degang Why is it so hot? Some people say this: Guo Degang: "this kid is not like an idols. He doesn't act like a strength school. He is lucky." indeed, his success is not like Dao Lang's slanting, but it is desolation without losing wild and sincere voice, nor is it like the victory of "super girl", which is inspired by the enthusiasm of the people to participate in the enthusiasm. vote Mechanism, so what is Guo Degang's success?

　　 Word of mouth marketing Positioning in grass roots and serving the public

TV comic dialogue is more like aristocratic cross talk. Most people are "watching", but can only say to a few people, and can not interact with the audience. If we want to speak to the public, we must put the cross talk closer to life. Guo Degang's role on the stage is mostly small people, but also very unlucky little people. The language used is also full of market sentiment. On the stage, they often sit there without sitting or sitting, or even like a ruffian. Such a small person can shake off the burden with self mockery or bad manners, so that he can not help but be warmly welcomed by the audience and netizens.

In some crosstalk works, he used the technique of "nonsense" comic style properly, such as "walking along, ah! In front of him, a question mark, Liu Bei jumped up and down" mushrooms, ate mushrooms, Liu Bei grew up... " He used the game "super Mary" as a cross talk material to make you feel very cordial. There are many such examples, such as "dream of the west", Ribush said Henan dialect, "dream", the deep fried oil pan fried figure is fried cake and so on. So people's dissatisfaction with the current situation of comic dialogue, the gathering of indignation and indignation finally condensed into a beautiful ice lantern of Guo Degang. This dissatisfaction and even outrage is resistance to boring TV comic dialogue and evening comic dialogue. It is a satire on the aristocratic comedy actors.

The word "mouth to mouth" summed up the way of Guo Degang's success. He criticized colleagues, he dared to make fun of the Spring Festival Gala and satirize the inbreeding of Spring Festival Gala and other operations. Secondly, Guo Degang's cross talk was very clever in positioning. The term "non famous" crosstalk performer is very ingenious. He had no reputation. Even before he became famous, he did not even have a cross-talk show, so the positioning of "non famous comic actors" was understandable. With these words, he effectively realized the differentiation. Nowadays, the performance of "famous" crosstalk performers and crosstalk performers on TV has given audiences an appetite. The "non famous" brings new feeling to the audience, but also caters to the anti mainstream and anti authority mentality of the modern people. This made Guo become another representative figure of grassroots culture. {page_ Break}

Guo Degang's marketing and brand building

Product strength is essential for a brand to succeed in the market. Guo Degang's crosstalk is never known to the hot spot of a single vote, and the product "giving power" has played a great role in it. His crosstalk can make the audience laugh 10 times in ten minutes, and the product can't be done without force. In addition, Feng Yang believes that insisting on the small theater is also a means of promotion. The fact that a single ticket is hard to get attracts more people's attention and raises the appetite of consumers. Guo Degang's cross talk adds a lot of brand value.

Guo Degang's crosstalk works, through these improved works, created their own brand, and trained a loyal audience of the German cloud society. Careful observation makes it easy to see that in every piece of work, when the audience laughs, he will insert his own "soft advertisement" to sell himself. For example, "on the current situation of comic dialogue in 50 years", we can see a cross talk actor's love for his career, his sense of responsibility towards society, and his thoughts on the status quo of comic dialogue. "I love cross talk, I'm afraid it's over!" one sentence made the old audience in tears. It is felt that he is promoting the cross talk career in an extremely serious and responsible manner, trying to make more people understand cross-talk. All of this is moving, and has formed the appeal and cohesiveness of his audience. You can not deny that Guo Degang's brand and his fans are mostly Chinese crosstalk fans. When he played emotional cards, unconsciously, this huge audience became his fans. At the same time, Guo Degang's success is that he knows that an actor's personality charm is his permanent intangible asset.

Professional excellence: solid fundamentals

Guo Degang's crosstalk is undeniable. His source of teacher's inheritance is universal. Because he knows that for a comic entertainer, persistent and painstaking practice of cross talk is very important. The audience familiar with Guo Degang's crosstalk can feel that his performance voice is crisp and articulate, and the typhoon is loose and steady. In the long dialogues, the expressive force of language is good, coming in and out of nature, performing characters meticulously and emotionally. In the cross talk, his performance is compact, fast-paced, laughable, fragile, and equipped with funny movements, so that audiences can not only listen to crosstalk, but also have to watch crosstalk. In Liu Liu's singing, his voice is clear, concentrated, powerful and precise. All of this comes from and demonstrates his solid basic skills.

Many people attributed his success to his luck, saying that he was the lowest in the Chinese comic dialogue, so that everyone saw the Savior of traditional art, and seized this great opportunity. And Feng Yang Yang believes that even opportunities will only come to those who are prepared. Heaven is fair to everyone, take a pear in your left hand, and put an apple in your right hand. Success always belongs to those who choose and choose. It is his basic skills that make him a master, a humorous actor and a good actor. {page_ Break}

The master of network marketing

Guo Degang's cross talk sells well, and publicity plays an equally important role in it. It should be said that Guo Degang knows how to publicize. He had uploaded his works free of charge on the Internet, not only did he not affect the box office of his theater comic dialogue, but it gave people a more intense urge to go to the scene after contact, which is just like the usual trial promotion of merchants, which is used to attract people's popularity. Facts have also proved that these scattered fire on the Internet has become an important driving force for today's hot spot.

Public relations ability in crisis in adversity

Guo Degang is a controversial person, criticizing his brick and praise his flowers almost as hot. Some people accuse some of his works of being vulgar, like two person Zhuan. Some people claim that he has copied the name of traditional crosstalk to his own passage, and some have also found out his grievances with his old man. Faced with these disputes and censure, Guo Degang said very frankly: "what is success? Success is good at laying the bricks thrown into the road."

No road is smooth in life. If it is not easy to do something, it will be impossible for us to be successful without criticism or brick. Those weak minded people may be beaten down by bricks, and this is what Lu Xun said was "killed". In the case of poplar, those who are really determined will bravely face criticism and accusation. And success is a spirit of learning, constantly sum up and ultimately "he used for me" process. Although everyone's pattern is different, the ability to face adversity determines the height of your success. In Guo Degang's words, it is to lay the bricks thrown into their own way.