Amazon Now Sells More Than 70 Kinds Of Its Own Brand Goods.

According to the world clothing and shoe net, Amazon launched its first self in 2009.

After that, the company has been dormant for 4 years in the field, and then launched more private brands.

And when it launched its own diaper brand in 2014, it put it in an awkward position:

In the absence of two months, Amazon removed it from its shelves.

But later developments are different.

According to a study by L2, a market research firm, Amazon has been cracking down on its own brand since the beginning of 2017. At least 60 private brands have been released.

Shoes, jewelry and other commodities.

From the list provided by L2, Amazon now sells more than 70 kinds of its own brand merchandise.

In the rapid expansion of its own brand, Amazon quietly conveys a message to retailers and branding Merchants: we need to make a fuss about our own brands.

These retailers and branded merchants dismised Amazon's early private brand strategy, saying it had nothing to do with other retailers' strategies.

Amazon spokesman said in a statement: "we are doing the same thing in our own brand with anything we do on the Amazon platform: from the perspective of our customers, we try our best to provide them with what we think they will like."

"We will continue to listen to our customers and learn from them, and continue to expand the scope of our own brand products," the spokesman continued.

She pointed out that Amazon's "bear mother" series has recently expanded to diapers and baby food bags, and the Presto brand, which started with washing powder, has also added household paper towels and toilet paper to its product line.

Amazon also created Rivet and Stone & Beam brand furniture products.

In the field of fashion goods, Amazon launched the modern brand Lark & Ro and the children's clothing brand Scout & Ro in 2016.

Recently, Amazon has introduced Hale and other denim brands and Cable Stitich sweater brands.

Retailers usually create their own store brand, at least to a certain extent, to cover other brands' price range.

These private brands usually help increase profits, because retailers can highlight these goods in their stores or virtual shelves without having to spend a lot of marketing expenses.

Even though many of Amazon's brands are already hot, its own brand is still likely to be devastating because it is easy to understand the advantages of competitors' brands on its website by analyzing customer reviews, such as what products and price ranges are the highest in sales.

Amazon also has the most powerful online distribution channel and total food supermarket in the US retail industry.

Moreover, if the shopping experience of Alexa, a voice assistant, can be successful, Amazon will be able to recommend its products in front of other retailers.

The following are L2's list of Amazon's own brands that have been counted by the company as of March:

Amazon's own brand list

Some brands have been deleted from the list of L2, because they either no longer exist or are sold on Amazon, but not Amazon or Amazon denies the brands.

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