A Brief Account Of The History Of Adidas Collecting Money With Pharrell Williams

The reason for this is this: at the beginning of this month, Mr. Fei visited India personally, announcing him.

Originals's Hu series was officially launched in March 16th.

This series is inspired by the traditional festival Holi in India. Its printing uses a technology called Powder Dye, which copies the color of Holi section to a single product.

Adidas Originals said that this series of original works fully displayed the spiritual connotation and creative talent of Pharrell Williams, which conveys the profound theme of "praising the diversity of human beings".

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According to the world clothing shoes and hats nets, at present, Philippine Dong and Adidas have not responded to this.

As to whether it belongs to "cultural embezzlement", we will not go for a mess. Today we just want to talk about how Pharrell Williams and Adidas love each other and collect money, and how he proves that he is the icon of the trend.

Pharrell Williams is 44 years old. He has many identities. But first of all, he is a singer. He is also one of the top Hiphop/R&B music producers in the United States, Billboard and Grammy.

Because the clothes are really good, Pharrell Williams is in.

The trend of the world has been invincible, and across all walks of life, business has also done a good job, thus getting the title of "Fei Dong".

Philippine Dong has its own fashion brand - Billionaire Boys Club (BBC).

The brand was born in 2005. It was originally founded by Fei Dong and the famous Japanese trend godfather, ape Bape founder Nigo.

Reebok co sponsored by three parties.

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The meaning of this sign is that although we are a very famous brand, "money" is not the only source of inspiration.

Philippine also founded the "BBC" sister brand ICECREAM in 2012.

The cooperation with Adidas began in 2014, and the cooperation was named "Adidas Originals = Pharrell Williams", which has never ceased until now.

The products of the two sides cooperate from shoes to clothing, almost Adidas every classic product line has been dabbled, and even children's wear product line has not let go.

Philippe Dong likes to use bright coloring and printing in his design.

In 2015, he launched 50 new colors for Adidas Originals's Superstar shoes, and named it Supercolor, which soon sold out.

At that time, Edison Chan was drying out the series of shoes that he just harvested on his own ins. The dazzling code became a pile. I wonder if it was a brand or a rich person.

Edison Chan likes Fei Dong very much.

This year, Philippine Dong won the fashion icon of the American Fashion Designers Association, and Kanye West (Kanye West) gave him the prize.

People always like the contrast between the canon and the Philippines. In fairness, his influence is worse than that of Khan in every respect. He is not the kind of drama he plays on the whole body, and the temperament of eight diagrams is 2 meters 8.

Mr. Kan pursued the "kingly way". Wherever he went, his lines were "I accept your worship".

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In 2016, Philippines and Adidas first released the HU series. Since then, they have been re sold with all kinds of new colors. The frequency is a new color matching every few weeks.

HU means Human (Being Human), race (Human Race), human (Human Kind) and race (Human Species). The theme of HU series is "exploring human beings, praising diversity", and also continuing the idea of "equality" and "love".

It will soon be sold out.

This year, the list of the ten most expensive sneakers in 2016 was released by StockX, and the Adidas Human Race NMD relatives and friends of pheon Dong limited their color matching, and the market price of the $7535 was second (at the retail price of $240 at the time of sale).

This is the one.

In 2017, Philippine and Adidas jointly launched an exclusive version of N.E.R.D. Hu NMD, which is salute to the most famous rap band in the United States, N.E.R.D., the music production team.

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The resale price of this shoe is currently $3000.

Also in November last year, Philippine also released another joint work by BBC: BBC x NMD Hu Trail.

The shoe is a soft, shades of pink, gray and blue, and is intimately called "cotton candy".

In the "BBC" official website and offline shop, this shoe was immediately sold out, resale prices quickly soared to $2000, and has been kept at this price since then.

Meanwhile, four additional versions of "statement hiking collection" are also available on the same weekend.

Not long after, adidias launched a deluxe family limited set, specially equipped wooden boxes with strings, first aid boxes, whistles, compass, flashlight, S metal buckles, and water bottles, notebooks and USB chargers decorated with joint Logo.

However, this suit is only a gift, not for sale.

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During this period, Chanel x Pharrell x adidas Originals three party joint Hu NMD Trial also officially debut.

This cooperation has undoubtedly been a great success again, and has pushed the reputation of Philippines to a new high.

At that time, Chanel was working on a month's Pop-up Stroe at Colette, a famous shop in Paris, France. The time was the last month for Colette to exist in the form of concept stores.

This shoe is limited to 500 pairs and is sold only in Colette stores.

The pair, known as the "most upmarket" sports shoes in history, were given advance applications and random lots when they were on sale. As a result, 120 thousand people applied for an application soon, and everyone wanted a chance to get them.

Old Buddha loves Fei Dong very much.

He not only appeared in Chanel advertising blockbuster.

In the Chanel micro film of Buddha's palm mirror, he acted as the male one, and presented the story of Prince and princess with Cara.

In the next year, I ran to a show.

Back to the three party shoes.

The price of the shoe was $1000, but resale prices soared to $30 thousand instantly, and then stabilized at $10 thousand.

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In February, Adidas built a event called "747 Warehouse Street" in Losangeles to commemorate basketball sports and culture and celebrate the 2018 NBA all star weekend.

Philippe Dong designed the basketball court.

A new sports shoes were also born during this period.

This basketball shoe is equipped with a white cushioned sole with bright yellow color and green decoration on the heel and sides. The red wavy strip extends upward from the tip of the corner, with the white big word "ambition" printed on the vamp.

It's very promising, because this is the first time that Philippine Dong has been involved in basketball.

Of course, you will not see a large range of shoes on sale. If you are looking for it, you can buy a pair at the price of 1200 dollars in the secondary market.

In the following period, Philippine Dong and Adidas continued to go on without stopping. In February, they released Pharrell x adidas Originals Hu NMD Trail all white color matching, and the new series named Afro.

There are many other series of new colors in the middle, which are not listed one by one, and they will never be finished.

In the twinkling of an eye, the "Holi Festival" cultural misappropriation happened before us in March.

Maybe this is the powder dyeing technology. Fei Dong not only introduced new color matching shoes this time, but also introduced a capsule series, including sports tops, T-Shirts, shorts and sports pants.

This video is an official concept advertisement.

Recently, adidas has surpassed Jordan, becoming the second largest brand in the North American region after NIKE. The Pharrell Williams has no credit for it.

Well, the above is about the story of Fei Dong and Adidas.

Let them continue to love each other.

More interesting reports, please pay attention to the world clothing shoes and hats net.