Chen Chuanxian: Design For Life

Chen Chuanxian, the incumbent

(China) Co., Ltd. deputy general manager of clothing business center.

As the deputy general manager of POOVE clothing (China) Co., Ltd., Chen Chuanxian has also strengthened his confidence in the pformation and upgrading of POOVE's product design with his love and dedication to design over the years.

In 2014, Chen Chuanxian was appointed Deputy General Manager of the clothing business center of POOVE (China) Limited, based on personal capability improvement and enterprise development strategy. Since then, he has led the research and development of several garment products series, and is well received by his business partners and market.

I love the career of designer.

Chen Chuanxian formally stepped into the society in 2005 and began to sharpen from the grass-roots posts of POOVE branch. He accumulated practical experience in front-line marketing and logistics operation system.

In 2007, it was pferred back to POOVE (China) Co., Ltd., which was involved in the establishment and improvement of the garment center, and the design and control of all aspects of garment development. During this period, there were original research and accumulation on the development of young version and subsequent production, production and other links.

"For design, at first, the dim feeling made me curious. Later, with the deepening of contact, I gradually fell in love with it."

Chen Chuanxian said, "from the design of a virtual design to the presentation of physical objects, the corresponding version, matching of colors, addition of technology and application of accessories should be coordinated, so that the clothes will be comfortable and beautiful.

In particular, based on the differentiated positioning of POOVE teenage fashion, apart from the trend of modeling and design, we should also consider the care and care for the healthy growth of young people. This is not only a cause, but also a feeling, and that is why I fell in love with this job.

Moreover, with the deepening of the work and the deepening of the understanding of the design field, coupled with the actual experience in the front-line market in the early days, Chen Chuanxian gradually formed a different angle of thinking from the conventional designer. Starting from the market, he asked himself not only to see more comprehensively, but also to look ahead.

"We must not go out of doors to make product research and development. We must go out and look around to see the most popular fashion brands and world brands at the moment, and to see their product style and orientation of fashion trends. Only in this way, the products we make will be the mainstream products, the products that will lead the market, rather than the public products that follow suit."

He said.

In 2017, following the three strategic upgrading steps of POOVE brand, product and terminal, Chen Chuanxian led.

The center constantly consolidates the advantages of product research and development. Through the thorough excavation and deduction of the three exclusive series of fashion, sports and life, it further meets the needs of young people on different occasions, and makes steady progress for the brand and outputs more powerful product driving force.