YOUNGOR Sends American Style Casual Wear To American Consumers For Leisure Culture.

130 years ago, in Chicago, the United States, Hart brothers created a men's clothing store.

(Hart Schaffner Marx) brand was born.

In the past 130 years, it has been through countless glory and always stood at the forefront of American fashion. Obama wore the brand when he took the oath of the forty-fourth president of the United States.

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130 years later, today

Announced that the acquisition of its Hart Marx brand to force the Chinese market, aims to integrate American style leisure, European classic, Chinese business "three pack" market.

For a long time, fashion and consumers have taken the European style of English and Italy design as the mainstream trend of world fashion.

Last year, YOUNGOR group cooperated with Zegna (ZEGNA), LORO PIANA, Cerruti 1881 (CERRUTI 1881), Albany (ALBINI), and Alu mo (ALUMO) and other top world fabric manufacturers to jointly develop YOUNGOR's high-end independent brand, Mei ya (MAYOR), to meet the needs of market upgrading and upgrading, and was highly recognized by domestic and foreign markets.

With the rapid growth of China's economy, economists expect that the middle class population will reach 600 million people by 2020.

They pay attention to the quality of life and pursue the comfort of the soul. This new concept and way of life will inevitably bring about changes in clothing consumption demand.

A few years ago, YOUNGOR group was keenly aware that American style leisure fashions went hand in hand with European classic and Chinese business clothes. It has a "three feet" trend in the world's clothing market, and bought Hart Max, a mainstream American brand with nearly 130 years of history.

Because people have realized that the rigorous political negotiations and business negotiation can be completed in the relaxed environment of manor, winery, beach and so on.

Hart and Marx, as an exemplary brand of successful interpretation of the American spirit, are just like an Americanized gentleman who has the responsibilities, responsibilities and pioneering spirit to pursue success and be willing to innovate.

After the acquisition of Hart and Marx by YOUNGOR, designers, through years of understanding of the domestic consumer market, followed the brand pformation of Hart Marx to pform the products in China.

Making Hart Marx costumes in the domestic market similar to Native American products is similar to Chinese physique.

In the next few years, YOUNGOR will increase its investment in the brand and pass the American leisure culture to Chinese consumers.

Li Ru, chairman of YOUNGOR, said that enterprises should follow the trend, introduce more European classic and American casual wear brands, and pay attention to the combination of high-end fabrics and exquisite workmanship, so that the domestic middle class consumers will have more choices.

He predicted that the growth rate of Hart Marx brand clothing in the Chinese market will far exceed that of the US market.

YOUNGOR group will also rely on the opportunity of Ningbo's "China made 2025" pilot city, and is prepared to become a world-class modern industry by means of standardization, automation, information technology, intelligence and integration of four modernizations.

At the same time, fashion and marketable products, competitive cost, fast and efficient logistics system, comfortable experience environment and high tech marketing means will be a good leader for the upgrading of China's garment industry.