Amazon 2015 Predicts That China's Fashion Trend Will Be Integrated With The World.

According to the analysis of the online shopping data and the characteristics of online shopping and consumption in 2014, and in combination with the trend of development in various industries, Amazon has released four hotspots in the online shopping market in 2015, namely, digital intelligence, home health, fashion internationalization and quality globalization.

In 2013, the market of intelligent digital products is still in its infancy. Most manufacturers are exploring the direction of product development, and the potential customers are in the wait-and-see period. At the beginning of the new year in 2014, smart wearable devices became the CES logo of the US, and this segment of the market showed explosive growth.

In 2014, Amazon platform intelligent device selection grew rapidly, and the number of selected products increased by more than 33 times. Among them, the popular brands included Fitbit, Jawbone, Samsung and other famous brands, and there were more than Pebble, Withings and other Amazon China exclusive products.

Fitbit, Jawbone and Misfit have become the top three brands, and Fitbit Flex fashion smart LOHAS bracelet has become the most popular smart device commodity. This trend will continue to burn into the consumer electronics market in 2015 and maintain the momentum of rapid growth.

In the field of fashion, China has become an indispensable part of the global popular pulse. Amazon China Fashion Channel has been committed to the introduction of international brands, especially exclusive brands. At present, products from 17 countries in five continents have been brought to Chinese consumers.

According to Amazon China data, compared with 2013, the number of international brand selection increased by 30% in 2014, and its sales accounted for nearly 20% of the total number of Chinese fashion products in the Amazon.

Amazon also has 55 exclusive brands in international selection. Sales of these brands increased by 17 times in 2014. In pursuit of internationalization, these exclusive brands also showed people's pursuit of fashion personality.

Among them, the fastest growing international in 2014 Clothing brand It is S.oliver/mango/Levi 's/lily/Desigual, more than 200% growth; the fastest growing international in 2014. Shoe brand It's Clarks/Rockport/UNISA/mjus/Radames, more than 160% growth.

Consumers' enthusiasm for continuous upsurge in international brand products continues to spawn new business models. Amazon has also met the needs of consumers in this area through a series of international brand strategy initiatives.

Since September 2013, Amazon Through direct sea business, China has continuously imported high-quality foreign products from its producing areas to China directly, enabling Chinese consumers to enjoy overseas products with high cost performance and personal taste.

Among them, the number of selected products from the United States and France straight wine and wine series doubled in 2014, and sales were 3 times that of last year, and these products are the exclusive direct product of Amazon China.

Amazon's overseas purchase business has been in operation for 11.11 months since the beginning of this year. Up to now, it has been one month since overseas. The most popular categories of clothing purchased overseas are clothing, shoes, toys, mother and baby and health care.