In 2018, Spring And Summer, Orders Increased By 20% L2.

According to the world's clothing and shoe net, in September 5th, China Limited announced the results of the spring and summer order in 2018 and its latest performance.

Lang's total order in 2018 spring and summer order meeting (calculated at wholesale price) increased by 21% annually.

The LILANZ retail outlets of the first tier distributors and the two tier distributors operating and operating for more than 18 months, from January 2017 to August, compared with the same period in 2016.

In the spring and summer order meeting in 2017, Li Lang demonstrated 1500 to 2000 new products, including clothing, footwear and accessories, and said that due to the impact of the economic environment, the total sum of orders and the average unit price of the group's main brand LILANZ were all higher than that of the single digit year-on-year.

The 2017 China Daily released in recent years showed that in the first half of 2017, the total income of the group was 1 billion 22 million 300 thousand yuan, a decrease of 12.9% compared with the same period last year, and the income of LILANZ brand was 1 billion 8 million 100 thousand yuan, a decrease of 7.9% over the same period last year.

Li Lang said that in order to ensure the health of channel stock, Li Lang reduced the sales of products in spring and summer in 2017.

It is worth noting that the 2016 annual report of Lee Lang showed that the sales of L2 in 2016 were 173 million 600 thousand yuan, 25.2% less than that in the same period last year, and the sales of L2 brand accounted for only 7.2% of the total revenue, which was 1.4% lower than the same period last year.

Li Lang said that the impact of weak consumption and fierce competition is inevitable. This makes the performance of L2, the sub brand of the young fashion apparel market launched since 2009, is not satisfactory. After assessing the development prospects and investment benefits of L2, Li decided to stop the L2 business in the autumn of 2017 and concentrate resources on the brand potential of LILANZ.

The current retail stores will start in the autumn of 2017, and will be finished according to the inventory progress and operation.

More about Le Lang's wonderful report, please pay attention.

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